Page 1 of 104
AIPMM – CPM 490 ACTUAL EXAM TEST BANK QUESTIONS &
ANSWERS (A+ GRADED 100% VERIFIED) 2025 LATEST!!
Aspects of Brand - Answer: Brand equity, Branding bonding, Brand loyalty, Brand audits and brand
tracking
Positioning - Answer: This is what you do in the mind of the prospect
Conceive - Answer: A low investment process to identify and conduct an initial evaluation on potential
market opportunities to determine if greater resources should be committed in building a Business Case
in the Plan Phase
Ideate - Answer: Generate, explore and narrow are steps of what?
Business Case document
Market strategy document
Market Needs document
Product Description document - Answer: Outcome documents of the conceive phase before the plan
phase
Market Research - Answer: Organized effort to gather information about markets and customers. Can
help reduce risk and uncertainty
Primary Research - Answer: Market Research that your company take
Secondary Research - Answer: Market Research that are publicly available from outside your
organization
Stated Intention - Answer: Consumer or business statements about future decisions or choices, e.g.
intentions to purchase a product
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Observed Behavior - Answer: Actual measured and recorded activity e.g. sales, TV viewing, election
results
Product Management is ... - Answer: ... a process of conceiving, planning, developing, testing, launching,
delivering, and withdrawing products in the market.
The Product Management Framework (PMF) is ... - Answer: The product lifecycle (Product Development
+ Commercialization) stages plus their phases and gates.
PMF Benefits (5) - Answer: 1. define common language
2. provides standards for launching a products in each phase
3. allows product teams to develop and communicate mutual product plan commitments
4. empowers product team to execute based upon agreed upon objectives and schedules
5. facilitates continuous improvements to products and processes.
The. ProdBok (product body of knowledge) is ... - Answer: ... strategies, methodologies, concepts, terms,
and activities that make up the product mgmt. and marketing domains as defined by AIPMM. Applies to
any product or portfolio, across industries, throughout each phase of the product lifecycle.
X-Axis PLC Stages (6) - Answer: 1. New product dev/acquisition
2. introduction
3. growth/maturity/decline
4. withdrawal
5. commercialization
6. manufacturing operations
X-Axis phases of PLC (7) - Answer: *go/no-go gates between each phases
1. conceive
2. plan
3. develop
4. qualify (test)
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5. launch
6. delivery
7. retire
The term 'Phases' in the PLC is defined as ... - Answer: ... prescribed, concurrent activities in PLC
cross-functional
gate precedes each phase
successive phases require more resource commitment
The term 'Gates' in the PLC is defined as ... - Answer: ... decision points (go, no go, Hold, Recycle)
QC checkpoints
Investment control checkpoints
*Facilitate screening - evaluating new product ideas to reduce them into a smaller set.
Y-Axis Key players on a product team (8) - Answer: 1. Product Manager
2. Product Mktg. Manager
3. Project Manager
4. Business Analyst
5. Dev Manager
6. QA MAnager
7. Customer Support Mgr.
8. Sales Manager
In the context of the PLC, X/Y are defined as ... - Answer: X=time
Y=your focus
XY cell = details of your focus at that time
Y-Axis Knowledge Areas (5) - Answer: 1. Business
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2. Market
3. Customer
4. Product
5. Organization
The Product Life Cycle (PLC) is defined as ... - Answer: ... a process that manages the stages that products
go through from development to withdrawal from the market. It helps you take the right action at the
right time. Integrates people, data, processes, and business system
New Product Development + Commercialization
Product Life Cycle Characteristics (3) - Answer: 1. Determines if each product has a different life cycle
2. Determines revenue earned
3. Contributes to strategic marketing plan
Product Life Cycle Benefits (3) - Answer: 1. helps forecast and manage cash flow
2. helps identify when a product needs support, redesign, reinvigorated, or withdrawn.
3. helps in new product development and planning
The Product Portfolio is defined as ... - Answer: ... a range of products a company has in development or
available for marketplace at one time
A Business Portfolio is defined as ... - Answer: ... a collection of businesses and products that make up a
company.
Portfolio Analysis is ... - Answer: ... a tool which helps mgmt. identify and evaluate the various
businesses which make up the company
A Strategic Business Unit (SBU) is ... - Answer: ... a unit of the company that has a separate mission and
objectives and that can be planned independently from other company businesses
AIPMM – CPM 490 ACTUAL EXAM TEST BANK QUESTIONS &
ANSWERS (A+ GRADED 100% VERIFIED) 2025 LATEST!!
Aspects of Brand - Answer: Brand equity, Branding bonding, Brand loyalty, Brand audits and brand
tracking
Positioning - Answer: This is what you do in the mind of the prospect
Conceive - Answer: A low investment process to identify and conduct an initial evaluation on potential
market opportunities to determine if greater resources should be committed in building a Business Case
in the Plan Phase
Ideate - Answer: Generate, explore and narrow are steps of what?
Business Case document
Market strategy document
Market Needs document
Product Description document - Answer: Outcome documents of the conceive phase before the plan
phase
Market Research - Answer: Organized effort to gather information about markets and customers. Can
help reduce risk and uncertainty
Primary Research - Answer: Market Research that your company take
Secondary Research - Answer: Market Research that are publicly available from outside your
organization
Stated Intention - Answer: Consumer or business statements about future decisions or choices, e.g.
intentions to purchase a product
,Page 2 of 104
Observed Behavior - Answer: Actual measured and recorded activity e.g. sales, TV viewing, election
results
Product Management is ... - Answer: ... a process of conceiving, planning, developing, testing, launching,
delivering, and withdrawing products in the market.
The Product Management Framework (PMF) is ... - Answer: The product lifecycle (Product Development
+ Commercialization) stages plus their phases and gates.
PMF Benefits (5) - Answer: 1. define common language
2. provides standards for launching a products in each phase
3. allows product teams to develop and communicate mutual product plan commitments
4. empowers product team to execute based upon agreed upon objectives and schedules
5. facilitates continuous improvements to products and processes.
The. ProdBok (product body of knowledge) is ... - Answer: ... strategies, methodologies, concepts, terms,
and activities that make up the product mgmt. and marketing domains as defined by AIPMM. Applies to
any product or portfolio, across industries, throughout each phase of the product lifecycle.
X-Axis PLC Stages (6) - Answer: 1. New product dev/acquisition
2. introduction
3. growth/maturity/decline
4. withdrawal
5. commercialization
6. manufacturing operations
X-Axis phases of PLC (7) - Answer: *go/no-go gates between each phases
1. conceive
2. plan
3. develop
4. qualify (test)
,Page 3 of 104
5. launch
6. delivery
7. retire
The term 'Phases' in the PLC is defined as ... - Answer: ... prescribed, concurrent activities in PLC
cross-functional
gate precedes each phase
successive phases require more resource commitment
The term 'Gates' in the PLC is defined as ... - Answer: ... decision points (go, no go, Hold, Recycle)
QC checkpoints
Investment control checkpoints
*Facilitate screening - evaluating new product ideas to reduce them into a smaller set.
Y-Axis Key players on a product team (8) - Answer: 1. Product Manager
2. Product Mktg. Manager
3. Project Manager
4. Business Analyst
5. Dev Manager
6. QA MAnager
7. Customer Support Mgr.
8. Sales Manager
In the context of the PLC, X/Y are defined as ... - Answer: X=time
Y=your focus
XY cell = details of your focus at that time
Y-Axis Knowledge Areas (5) - Answer: 1. Business
, Page 4 of 104
2. Market
3. Customer
4. Product
5. Organization
The Product Life Cycle (PLC) is defined as ... - Answer: ... a process that manages the stages that products
go through from development to withdrawal from the market. It helps you take the right action at the
right time. Integrates people, data, processes, and business system
New Product Development + Commercialization
Product Life Cycle Characteristics (3) - Answer: 1. Determines if each product has a different life cycle
2. Determines revenue earned
3. Contributes to strategic marketing plan
Product Life Cycle Benefits (3) - Answer: 1. helps forecast and manage cash flow
2. helps identify when a product needs support, redesign, reinvigorated, or withdrawn.
3. helps in new product development and planning
The Product Portfolio is defined as ... - Answer: ... a range of products a company has in development or
available for marketplace at one time
A Business Portfolio is defined as ... - Answer: ... a collection of businesses and products that make up a
company.
Portfolio Analysis is ... - Answer: ... a tool which helps mgmt. identify and evaluate the various
businesses which make up the company
A Strategic Business Unit (SBU) is ... - Answer: ... a unit of the company that has a separate mission and
objectives and that can be planned independently from other company businesses
