MKTG 4500 HubSpot Quizzes and Verified
Answers
T/F: Your content creation framework should stay consistent over time
False, as business goals and content change, so should your process to support them
What can you do to make a headline more compelling?
Make a promise to the reader
What are the four stages of the Inbound Methodology?
Attract, Convert, Close, and Delight
All of the following are content marketing practices EXCEPT:
a. Technical SEO
b. social media posts
c. blogging
d. email copy
Technical SEO
T/F: Content marketing is a relatively new practice that became popular in the 1950s with
the boom of advertising firms.
False
T/F: You should post the same message across all of your social channels
False, you should customize the message based on the platform.
, Fill in blank: **** ******* helps you group an audience together based on specific criteria
from a large list of people
Buyer personas
T/F: To make sure you're appropriately communicating the value of your content, you
should define as many benefits as possible when promoting it. The more the better.
True
When it comes to a long-term content strategy, what is an important buyer persona trait?
Identifiers
Fill in the blank: A content compass helps organize monthly initiatives by:
a. SMART goals
b. sales campaigns
c. inbound marketing campaigns
All of the above
All of the following are examples of a SMART goal EXCEPT:
a. increase year over year traffic by 30%
b. significantly reduce the amount of time the teams spends on creating content
c. add five new content formats to the website by end of year
All of the above are SMART goals
Fill in the blank: To keep your content calendar agile, it shouldn't extend more than:
3 months
Answers
T/F: Your content creation framework should stay consistent over time
False, as business goals and content change, so should your process to support them
What can you do to make a headline more compelling?
Make a promise to the reader
What are the four stages of the Inbound Methodology?
Attract, Convert, Close, and Delight
All of the following are content marketing practices EXCEPT:
a. Technical SEO
b. social media posts
c. blogging
d. email copy
Technical SEO
T/F: Content marketing is a relatively new practice that became popular in the 1950s with
the boom of advertising firms.
False
T/F: You should post the same message across all of your social channels
False, you should customize the message based on the platform.
, Fill in blank: **** ******* helps you group an audience together based on specific criteria
from a large list of people
Buyer personas
T/F: To make sure you're appropriately communicating the value of your content, you
should define as many benefits as possible when promoting it. The more the better.
True
When it comes to a long-term content strategy, what is an important buyer persona trait?
Identifiers
Fill in the blank: A content compass helps organize monthly initiatives by:
a. SMART goals
b. sales campaigns
c. inbound marketing campaigns
All of the above
All of the following are examples of a SMART goal EXCEPT:
a. increase year over year traffic by 30%
b. significantly reduce the amount of time the teams spends on creating content
c. add five new content formats to the website by end of year
All of the above are SMART goals
Fill in the blank: To keep your content calendar agile, it shouldn't extend more than:
3 months
