MKTG 4500 Exam Study Guide Quizzes and
Verified Answers
encourage customers to _____
participate, co-create
Mobile Strategy parts:
1. design
2. usability
3. traffic funnels
4. mobile content
5. mobile advertising
6. local opportunities
7. social
designing a mobile friendly site:
- use responsive technology that makes web design mobile
- simple design and navigation
- all content short and to the point (relevance)
- design forms for mobile use
- use geolocation technology
- easy to find and use contact information
- fast loading is essential
designing for successful user experience:
, - be sure content is the priamry focus
- long pages requiring scrolling are not friendly
- use menus that make it easy to move around
- layer content (main points on first page, details on secondary pages)
- be sure you are using relevant technology
- GPS, Click to call
- prepopulate forms
put the CTA on the first page
Above all, for Mobile Cx ______
Kiss -> simple really is better and dominant considerations (fast loading and customer security)
effective mobile content
- know what the audience is looking for/needs
- map the customer journey (know what device used at each stage)
- develop content for each micro-moment
- track the performance of content
- what was important at each stage of journey?
mobile marketing "best practices"
- invest needed resources in mobile
- first contact must be satisfying
- cx must be consistently excellent/satisfying
- short copy and headlines, bold colors, minimalistic (fast loading) visuals
- use videos for engagement
Verified Answers
encourage customers to _____
participate, co-create
Mobile Strategy parts:
1. design
2. usability
3. traffic funnels
4. mobile content
5. mobile advertising
6. local opportunities
7. social
designing a mobile friendly site:
- use responsive technology that makes web design mobile
- simple design and navigation
- all content short and to the point (relevance)
- design forms for mobile use
- use geolocation technology
- easy to find and use contact information
- fast loading is essential
designing for successful user experience:
, - be sure content is the priamry focus
- long pages requiring scrolling are not friendly
- use menus that make it easy to move around
- layer content (main points on first page, details on secondary pages)
- be sure you are using relevant technology
- GPS, Click to call
- prepopulate forms
put the CTA on the first page
Above all, for Mobile Cx ______
Kiss -> simple really is better and dominant considerations (fast loading and customer security)
effective mobile content
- know what the audience is looking for/needs
- map the customer journey (know what device used at each stage)
- develop content for each micro-moment
- track the performance of content
- what was important at each stage of journey?
mobile marketing "best practices"
- invest needed resources in mobile
- first contact must be satisfying
- cx must be consistently excellent/satisfying
- short copy and headlines, bold colors, minimalistic (fast loading) visuals
- use videos for engagement
