answers correctly solved 2025/2026
A company has a vision and mission to make education accessible to
everyone around the world. It has innovative products and has developed an
organization around capturing new opportunities to execute the mission.
Which strategic type is this categorized as? - correct answer ✔Prospector
A company notices that a product sold well in a domestic market but was
stagnant in an emerging international market that had a lower per capita
income. Which factor did the company fail to assess? - correct answer
✔Purchasing power of the customers in the foreign market
A firm hired an international agency to create potential advertisements. Local
franchisees in each country picked the advertisements that best fit their
culture and translated them into the local language without changing the
content. Which type of global advertising approach is this company using? -
correct answer ✔Development of global themes
An electronics retailer is requiring Microsoft computer consumers to buy
internet service from its preferred partner or risk paying a fee for early contract
termination to connect to another internet provider. Which type of supply chain
legal issue is established when consumers accept this offer? - correct answer
✔Tying contract
Which member is an example of an intermediary member of a marketing
channel? - correct answer ✔Retailer
Sara bought a new designer purse for her birthday. She had never spent that
much on a purse, but she decided it was worth the money because it was
elegant.
, What describes Sara's perception of buying the purse? - correct answer
✔Value
What are the 4Ps of the marketing mix? - correct answer ✔Product, price,
place, promotion
What is a key component of the relationship-oriented marketing approach? -
correct answer ✔Customer relationship management (CRM)
Which of the following serves as the core driver for business strategy? -
correct answer ✔Big M
When Alice developed her marketing plan for her new store, she was
cognizant that conditions can change so her plan would also change.
What is Alice doing to demonstrate the importance of staying strategic? -
correct answer ✔Marketing planning
Automobile manufacturers must comply with regulations set by the National
Transportation and Safety Board.
In the context of situation analysis, which of the following macro-level external
environmental factors does this exemplify? - correct answer ✔Political, legal,
and ethical
What can a company learn from prospective and current customer inquiries? -
correct answer ✔New product ideas or features
Why is market research necessary? - correct answer ✔To obtain precise
answers to crucial business issues