MNO3706
ASSIGNMENT 3 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 2025
, Assignment 03 2025
1. Explain how a corporate's image can be affected by accidents and injuries. (10)
A company’s image is one of its most valuable assets, as it represents the way the
public, customers, investors, and stakeholders perceive the organization. When
accidents or injuries occur within the workplace, the corporate image can be
significantly damaged in several ways.
Public perception is one of the most immediate areas impacted. News about
workplace accidents often spreads quickly through traditional and social media. If
employees are injured due to unsafe practices, the public may see the company as
careless, negligent, or profit-driven at the expense of worker safety (Clarke, 2019).
Loss of trust is another effect. Customers and clients expect companies to operate
responsibly. A major incident can erode trust, making stakeholders hesitant to continue
business with the organization (Coombs, 2020).
Legal and financial repercussions are also significant. Lawsuits, fines, and penalties
related to workplace injuries can tarnish a company’s reputation, suggesting poor
compliance with regulations (Hopkins, 2019).
Furthermore, employer branding suffers. Potential employees may hesitate to apply
for jobs if they associate the company with unsafe conditions, harming recruitment and
talent retention (Armstrong & Taylor, 2020).
Investor confidence may also decline, as shareholders may lose trust in
management’s ability to run the business responsibly, leading to reduced stock value
(Fombrun, 2021).
Finally, community relations may be strained, especially if the accident affects the
public, such as environmental damage from industrial accidents.
ASSIGNMENT 3 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 2025
, Assignment 03 2025
1. Explain how a corporate's image can be affected by accidents and injuries. (10)
A company’s image is one of its most valuable assets, as it represents the way the
public, customers, investors, and stakeholders perceive the organization. When
accidents or injuries occur within the workplace, the corporate image can be
significantly damaged in several ways.
Public perception is one of the most immediate areas impacted. News about
workplace accidents often spreads quickly through traditional and social media. If
employees are injured due to unsafe practices, the public may see the company as
careless, negligent, or profit-driven at the expense of worker safety (Clarke, 2019).
Loss of trust is another effect. Customers and clients expect companies to operate
responsibly. A major incident can erode trust, making stakeholders hesitant to continue
business with the organization (Coombs, 2020).
Legal and financial repercussions are also significant. Lawsuits, fines, and penalties
related to workplace injuries can tarnish a company’s reputation, suggesting poor
compliance with regulations (Hopkins, 2019).
Furthermore, employer branding suffers. Potential employees may hesitate to apply
for jobs if they associate the company with unsafe conditions, harming recruitment and
talent retention (Armstrong & Taylor, 2020).
Investor confidence may also decline, as shareholders may lose trust in
management’s ability to run the business responsibly, leading to reduced stock value
(Fombrun, 2021).
Finally, community relations may be strained, especially if the accident affects the
public, such as environmental damage from industrial accidents.
