MSP 0821 Exam 1 (2024) Questions and
Graded Answers.
The first television inventor and time - "Philo Farnsworth, 1927, Huge growth for TVs
after WWII"
Meaningful and significant television shows in TV history - All in the family, I Love
Lucy, See It Now
First 3 television networks - CBS, NBC, ABC
Post Network Era - DVR, streaming services, Over-The-Top (videos on the internet)
Networks funded by the government - NPR, PBS
FIrst televised presidential debate - !960 - Kennedy and Nixon
Culture - a window to broader social issues
Institution - Medium + industrial and regulatory systems
Technology - The extension of your experience
The Conscience of Television - Moral ambiguity, Social community, Fantasy and
Imagination, Judgement
Textual Analysis - Aims to watch television with a critical eye
, Technical codes - Framing, focus, distance, movement, camera angle, lens choice
Encoding Conventions - Lighting, Editing, Sound, Casting
Genre - Category of expression characterized by a particular style form or content
Genre trends - They change, are driven by audiences, adapt and mix together
Genre categories - Opposites are comedy and drama but no content is 100% either
Subgenres - ex: thriller, noir thriller
Hybrids - rom com, rom zom com, mockumentary, sit-coms
Why does TV love hybrids - Greater target audience, diversity of cast and story, increase
marketing potential and profit
Reality TV - Less pre-production, more post-production. Fabricated drama.
Appeal of reality TV - Voyeurism ( ͡° ͜ʖ ͡°), competition, drama, peek into the private lives
of people
Cultivation Theory - "TV cultivates the audience regarding how they see the world
through storytelling, ex: If you watch a lot of violent TV, you think the world is a more violent
place. theory by George Gerbner "
Three prongs of cultivation theory - Institutional analysis, message system analysis,
cultivation analysis
Graded Answers.
The first television inventor and time - "Philo Farnsworth, 1927, Huge growth for TVs
after WWII"
Meaningful and significant television shows in TV history - All in the family, I Love
Lucy, See It Now
First 3 television networks - CBS, NBC, ABC
Post Network Era - DVR, streaming services, Over-The-Top (videos on the internet)
Networks funded by the government - NPR, PBS
FIrst televised presidential debate - !960 - Kennedy and Nixon
Culture - a window to broader social issues
Institution - Medium + industrial and regulatory systems
Technology - The extension of your experience
The Conscience of Television - Moral ambiguity, Social community, Fantasy and
Imagination, Judgement
Textual Analysis - Aims to watch television with a critical eye
, Technical codes - Framing, focus, distance, movement, camera angle, lens choice
Encoding Conventions - Lighting, Editing, Sound, Casting
Genre - Category of expression characterized by a particular style form or content
Genre trends - They change, are driven by audiences, adapt and mix together
Genre categories - Opposites are comedy and drama but no content is 100% either
Subgenres - ex: thriller, noir thriller
Hybrids - rom com, rom zom com, mockumentary, sit-coms
Why does TV love hybrids - Greater target audience, diversity of cast and story, increase
marketing potential and profit
Reality TV - Less pre-production, more post-production. Fabricated drama.
Appeal of reality TV - Voyeurism ( ͡° ͜ʖ ͡°), competition, drama, peek into the private lives
of people
Cultivation Theory - "TV cultivates the audience regarding how they see the world
through storytelling, ex: If you watch a lot of violent TV, you think the world is a more violent
place. theory by George Gerbner "
Three prongs of cultivation theory - Institutional analysis, message system analysis,
cultivation analysis
