WGU D174 Marketing Management |
320 Questions and Answers
Comprehensive Guide | New 2025/2026
Update | 100% Verified | A Grade
Quiz_________________?
Sustainability -
Answer☑️
balancing business needs and social needs over the long term and doing the right thing.
Quiz_________________?
Triple Bottom Line -
Answer☑️
recognition of the need for organizations to improve the state of people, the planet, and profit
simultaneously if they are to achieve sustainable, long-term growth
Quiz_________________?
one-to-one marketing -
Answer☑️
an individualized marketing method that utilizes customer information to build long-term, personalized,
and profitable relationships with each customer
Quiz_________________?
relationship orientation -
Answer☑️
,driven by the realization that it is far more efficient and effective to invest in keeping and cultivating
profitable current customers instead of constantly having to invest in gaining new customers that come
with unknown ROI
Quiz_________________?
customer orientation -
Answer☑️
a company objective based on the premise that the firm should measure itself primarily according to
whether it meets its customers' needs
Quiz_________________?
differentiation orientation -
Answer☑️
What clearly distinguishes your products from those of competitors in the minds of customers.
-Communicating and delivering value in different ways to different customer groups
Quiz_________________?
Market Orientation -
Answer☑️
business focuses on the market; responds to customer's needs & wants
Quiz_________________?
Product Orientation -
Answer☑️
business focues on the product; develops goods based on what it's good at doing
Quiz_________________?
marketing ethics -
Answer☑️
societal & professional standard of right & fair practices that are expected of marketing managers in
their oversight of strategy formulation, implementation, and control
, Quiz_________________?
Form Utility -
Answer☑️
created by marketing when raw materials are transformed into a final product to meet a market need
Quiz_________________?
Time Utility -
Answer☑️
created by marketing when a product available when needed or desired
Quiz_________________?
Ownership Utility -
Answer☑️
created by marketing when a product is exchanged with customer
Quiz_________________?
place utility -
Answer☑️
created by marketing when product is available at a convenient location
Quiz_________________?
value proposition -
Answer☑️
the whole bundle of benefits a company promises to deliver to the customer, not just the benefits of the
product itself.
Quiz_________________?
Porter's Value Chain Model-
Support Activities -
, Answer☑️
1. Firm's Infrastructure (accounting, finance, management)
2. Human Resources Management
3. Product & Technology Development (R&D)
4. Procurement
Quiz_________________?
Porter's Value Chain Model-
Primary Activities -
Answer☑️
1. Inbound logistics (inputs)
2. Operations (manufacturing and testing)
3. Outbound logistics (storage and distribution)
4. Marketing and sales
5. After-sales service
Quiz_________________?
Marketing Planning -
Answer☑️
1. marketing plan must be connected to firm's business plan
2. situational analysis - SWOT
3. Perform any needed market research
4. Establish marketing goals & objectives
5. Develop marketing strategies
6. Develop implementation plans
7. Provide for contingency planning
Quiz_________________?
market-driven strategic planning -
320 Questions and Answers
Comprehensive Guide | New 2025/2026
Update | 100% Verified | A Grade
Quiz_________________?
Sustainability -
Answer☑️
balancing business needs and social needs over the long term and doing the right thing.
Quiz_________________?
Triple Bottom Line -
Answer☑️
recognition of the need for organizations to improve the state of people, the planet, and profit
simultaneously if they are to achieve sustainable, long-term growth
Quiz_________________?
one-to-one marketing -
Answer☑️
an individualized marketing method that utilizes customer information to build long-term, personalized,
and profitable relationships with each customer
Quiz_________________?
relationship orientation -
Answer☑️
,driven by the realization that it is far more efficient and effective to invest in keeping and cultivating
profitable current customers instead of constantly having to invest in gaining new customers that come
with unknown ROI
Quiz_________________?
customer orientation -
Answer☑️
a company objective based on the premise that the firm should measure itself primarily according to
whether it meets its customers' needs
Quiz_________________?
differentiation orientation -
Answer☑️
What clearly distinguishes your products from those of competitors in the minds of customers.
-Communicating and delivering value in different ways to different customer groups
Quiz_________________?
Market Orientation -
Answer☑️
business focuses on the market; responds to customer's needs & wants
Quiz_________________?
Product Orientation -
Answer☑️
business focues on the product; develops goods based on what it's good at doing
Quiz_________________?
marketing ethics -
Answer☑️
societal & professional standard of right & fair practices that are expected of marketing managers in
their oversight of strategy formulation, implementation, and control
, Quiz_________________?
Form Utility -
Answer☑️
created by marketing when raw materials are transformed into a final product to meet a market need
Quiz_________________?
Time Utility -
Answer☑️
created by marketing when a product available when needed or desired
Quiz_________________?
Ownership Utility -
Answer☑️
created by marketing when a product is exchanged with customer
Quiz_________________?
place utility -
Answer☑️
created by marketing when product is available at a convenient location
Quiz_________________?
value proposition -
Answer☑️
the whole bundle of benefits a company promises to deliver to the customer, not just the benefits of the
product itself.
Quiz_________________?
Porter's Value Chain Model-
Support Activities -
, Answer☑️
1. Firm's Infrastructure (accounting, finance, management)
2. Human Resources Management
3. Product & Technology Development (R&D)
4. Procurement
Quiz_________________?
Porter's Value Chain Model-
Primary Activities -
Answer☑️
1. Inbound logistics (inputs)
2. Operations (manufacturing and testing)
3. Outbound logistics (storage and distribution)
4. Marketing and sales
5. After-sales service
Quiz_________________?
Marketing Planning -
Answer☑️
1. marketing plan must be connected to firm's business plan
2. situational analysis - SWOT
3. Perform any needed market research
4. Establish marketing goals & objectives
5. Develop marketing strategies
6. Develop implementation plans
7. Provide for contingency planning
Quiz_________________?
market-driven strategic planning -
