Bcor 350 Exam 3 questions and
answers A+ rated
A corporate VMS is __________. - correct answer ✔✔a vertical marketing system that combines
successive stages of production and distribution under single ownership
__________ is the logistics concept that emphasizes teamwork - both inside the company and
among all the marketing channel organization - to maximize the performance of the entire
distribution system. - correct answer ✔✔Integrated logistics management
__________ is planning, implementing, and controlling the physical flow of materials, final
goods, and related information from points of origin to points of consumption to meet
customer requirements at a profit. - correct answer ✔✔Marketing logistics
A marketing channel is best defined as __________. - correct answer ✔✔A set of
interdependent organizations that help make a product or service available for use or
consumption by the consumer or business user
Which of the following is designed to receive goods from various plants and suppliers, take
orders, fill them efficiently, and deliver goods to customers as quickly as possible? - correct
answer ✔✔Distribution center
Supply chain management is __________. - correct answer ✔✔managing upstream and
downstream value-added flows of material, final goods, and related information among
suppliers, the company, resellers, and final consumers
Marketing channel management refers to __________. - correct answer ✔✔selecting,
managing, and motivating individual channel members and evaluating their performance over
time
, Which of the following describes disintermediation? - correct answer ✔✔The cutting out of
marketing channel intermediaries by product or service producers or the displacement of
traditional resellers by radical new types of intermediaries
Which of the following describes a multichannel distribution system? - correct answer ✔✔One
in which a single firm sets up two or more marketing channels to reach one or more customer
segments
Which term refers to a layer of intermediaries that performs some of the work in bringing the
product and its ownership closer to the final buyer? - correct answer ✔✔Channel level
A(n) __________ channel consists of one or more independent producers, wholesalers, and
retailers, each a separate business seeking to maximize its own profits, perhaps even at the
expense of profits for the system as a whole. - correct answer ✔✔conventional distribution
Intensive distribution is best defined as __________. - correct answer ✔✔Stocking the product
in as many outlets as possible
Which of the following is a vertical marketing system that coordinates successive stages of
production and distribution through the size and power of one of the parties? - correct answer
✔✔Administered VMS
Selective distribution is __________. - correct answer ✔✔the use of more than one or fewer
than all the intermediaries who are willing to carry the company's products
Which of the following is a channel containing one or more intermediary levels? - correct
answer ✔✔Indirect marketing channel
answers A+ rated
A corporate VMS is __________. - correct answer ✔✔a vertical marketing system that combines
successive stages of production and distribution under single ownership
__________ is the logistics concept that emphasizes teamwork - both inside the company and
among all the marketing channel organization - to maximize the performance of the entire
distribution system. - correct answer ✔✔Integrated logistics management
__________ is planning, implementing, and controlling the physical flow of materials, final
goods, and related information from points of origin to points of consumption to meet
customer requirements at a profit. - correct answer ✔✔Marketing logistics
A marketing channel is best defined as __________. - correct answer ✔✔A set of
interdependent organizations that help make a product or service available for use or
consumption by the consumer or business user
Which of the following is designed to receive goods from various plants and suppliers, take
orders, fill them efficiently, and deliver goods to customers as quickly as possible? - correct
answer ✔✔Distribution center
Supply chain management is __________. - correct answer ✔✔managing upstream and
downstream value-added flows of material, final goods, and related information among
suppliers, the company, resellers, and final consumers
Marketing channel management refers to __________. - correct answer ✔✔selecting,
managing, and motivating individual channel members and evaluating their performance over
time
, Which of the following describes disintermediation? - correct answer ✔✔The cutting out of
marketing channel intermediaries by product or service producers or the displacement of
traditional resellers by radical new types of intermediaries
Which of the following describes a multichannel distribution system? - correct answer ✔✔One
in which a single firm sets up two or more marketing channels to reach one or more customer
segments
Which term refers to a layer of intermediaries that performs some of the work in bringing the
product and its ownership closer to the final buyer? - correct answer ✔✔Channel level
A(n) __________ channel consists of one or more independent producers, wholesalers, and
retailers, each a separate business seeking to maximize its own profits, perhaps even at the
expense of profits for the system as a whole. - correct answer ✔✔conventional distribution
Intensive distribution is best defined as __________. - correct answer ✔✔Stocking the product
in as many outlets as possible
Which of the following is a vertical marketing system that coordinates successive stages of
production and distribution through the size and power of one of the parties? - correct answer
✔✔Administered VMS
Selective distribution is __________. - correct answer ✔✔the use of more than one or fewer
than all the intermediaries who are willing to carry the company's products
Which of the following is a channel containing one or more intermediary levels? - correct
answer ✔✔Indirect marketing channel
