UPDATED ACTUAL Exam Questions and
CORRECT Answers
According to MPI, "a meeting or event with at least one group of face-to-face participants,
connecting with other participants in one or more locations" is a: - CORRECT
ANSWER Hybrid
When categorizing the spectrum of events, what is the key deciding factor? - CORRECT
ANSWER The audience
True or false: in a virtual event the audience is entirely online, although hosts and attendees may
in fact be in the same location: - CORRECT ANSWER True
Broadcast events are often said to have two audiences. What is the typical primary audience for
an awards event? - CORRECT ANSWER Viewing Audience
A "video broadcast of an event over the internet" is - CORRECT ANSWER webcast
Rule #1 in events, whether in person or online, is "know thy audience" - CORRECT
ANSWER True
When creating a virtual event, you can immediately start by significantly reducing your budgets:
- CORRECT ANSWER False
Stakeholder input is an important component. How would you define an internal stakeholder? -
CORRECT ANSWER Your marketing, sales, C-level teams
In order to price, you need to engage in a: - CORRECT ANSWER Competitive analysis
, What does the RCPC stand for with the Competitive Analysis? - CORRECT
ANSWER Research your competition, Compare pricing, Perform SWOT, Calculate Value
"The more interactivity you have, the more staff you need" is: - CORRECT
ANSWER True
Descirbe the Planning team - CORRECT ANSWER Staff to develop the strategy, goals,
and event metrics
Checking in with presenters, verifying speaking times, and checking for appropriate audiovisual
setups are the responsibilities of the : - CORRECT ANSWER Speaker Management Team
"Most free online events have low production values" - CORRECT ANSWER False
It is very easy to enforce a "1 ticket per person" registration policy in virtual events: -
CORRECT ANSWER False
When converting from a traditional to an online event, to best communicate you should -
CORRECT ANSWER Communicate early, and often, with the original attendees
An attendee "persona" should be imaginary and based on the experiences of the planner: -
CORRECT ANSWER False
Which of the following best describes the relationship between marketing and design: -
CORRECT ANSWER Marketing helps you get the attendees, design helps you keep them
What is not true about social media marketing: - CORRECT ANSWER Be on as many
platforms as possible to increase your reach
If a social media post is doing poorly compared to others, you should immediately boost it with
paid promotion so it looks like it's doing well. - CORRECT ANSWER False