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A retailer is adver sing its new product line and has designed a campaign that includes social
media adver sing, print promo onal pieces, online promo ons, and a special product launch
event. Which concept is the retailer using to promote its new product line?
Rela onship selling
Integrated marke ng communica ons
Buyer journey
Marke ng research - Answers Integrated marke ng communica ons
A salesperson wants to get to know a prospec ve customer by establishing ongoing
communica on to ensure current as well as future sales. Which sales approach is the
salesperson using?
Transac onal
Rela onship
Adap ve
Direct - Answers Rela onship
A salesperson prepares for a customer mee ng by reviewing the number of products the
customer has purchased since the company started. The salesperson decides to open the
conversa on by reviewing how the company has consistently provided a trusted product since
the start of the customer rela onship .How does this salesperson's approach help achieve sales
goals?
It emphasizes company value to the customer
It analyzes return on customer investment
It evaluates the cost of customer investment
,It calculates net customer profit - Answers It emphasizes company value to the customer
Every semester, a na onally known textbook company's salesperson visits each professor at a
college to show what the company offers in the subject that the professor teaches. The
salesperson hopes the professors will adopt the book for use in the next academic year. Which
type of salesperson role does this scenario illustrate?
Trade
Prospector
Missionary
Technical - Answers Missionary
A small company manufactures automobile hood ornaments and sells them in a small store
located at one end of the factory. Which type of sales channel is being used by this company?
Direct
Distributor
Agent
Wholesale - Answers Direct
How does empathy contribute to building a good rela onship with a customer?
By sharing beliefs with clients to build interac ons based on mutual interests
By displaying vulnerability to clients to make them feel like they have the upper hand
By crea ng distance from the company to show high customer awareness
By crea ng an emo onal connec on with clients to show understanding that is built on trust -
Answers By crea ng an emo onal connec on with clients to show understanding that is built
on trust
Why is responsive listening important when par cipa ng in verbal communica on?
It allows a salesperson to be prepared to counter any arguments made by a poten al client.
, It ensures that a salesperson is responding quickly to the customer's needs.
It encourages the salesperson to repeat back to the customer what they believe the customer
needs.
It promotes rota ng salespeople when dealing with clients who have specific requirements. -
Answers It encourages the salesperson to repeat back to the customer what they believe the
customer needs.
What is a result of a salesperson conduc ng follow-up on a sale?
Ensures customer sa sfac on
Establishes contract terms
Determines customer needs
Handles customer objec ons - Answers Ensures customer sa sfac on
A school administrator receives a request from a textbook salesperson to meet with the school
principal. The administrator asks for the salesperson's contact informa on and indicates that
the principal may contact the salesperson if interested in mee ng. Which type of business-to-
business (B2B) stakeholder is this school administrator?
Gatekeeper
Buyer
User
Ini ator - Answers Gatekeeper
A manufacturing company needs to replace its material requirements planning system and has
sent out Requests for Proposal (RFPs). The company has received several responses back. A
mee ng has been called by the company's decision makers to review the proposals received.
Which stage of the organiza onal buying process has this company entered?
Order placement
Performance review
Need recogni on