THE BMZ ACADEMY
THE BMZ ACADEMY
@061 262 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213Page 1 of 17
, THE BMZ ACADEMY
Table of Contents
1 INTRODUCTION ..................................................................................................... 4
2 THEORETICAL DISCUSSIONS: POLITICS, DEMOCRACY AND MEDIA (30) ...... 4
2.1 Discuss five (5) functions of the communication media in ‘ideal-type’ democratic
societies. (5) ............................................................................................................... 4
2.2 With practical examples, discuss the following shortcomings of the political
structures and the media environment: (10) ............................................................... 6
2.3 In an essay of not more than 200 words, discuss the role of the media towards
democracy. (6) ........................................................................................................... 8
3 THEORETICAL DISCUSSIONS: POLITICAL ADVERTISING (35) ......................... 9
3.1 In 2024, Time magazine declared the year "The Ultimate Election Year," with 64
countries, accounting for 49% of the global population, scheduled to vote. Elections
involve political marketing and political advertising to promote political parties and
issues among political audiences. Your discussion should include the following: ...... 9
3.2 Case study (10) .................................................................................................. 11
3.2.1 Detailed Discussion of the Advertisement ....................................................... 11
3.2.2 Interpretation of the Advertisement ................................................................. 12
3.2.3 Argument for Why the Advertisement is a Political Advertisement .................. 13
4 CONCLUSION ...................................................................................................... 13
References ............................................................................................................... 14
1. What have you learnt (what knowledge have you gained) by doing the assignment
task?......................................................................................................................... 14
2|Page BMZ ACADEMY 061 262 1185/068 053 8213
, THE BMZ ACADEMY
2. What skills, abilities, and orientations (attitudes and values) have you
accomplished? ......................................................................................................... 14
3. Which strengths could you apply in your future life and work environment? ........ 15
4. Which shortcomings do you need to address in future? ....................................... 15
5. To what extent have you achieved the learning outcomes formulated for each study
unit? ......................................................................................................................... 15
3|Page BMZ ACADEMY 061 262 1185/068 053 8213
THE BMZ ACADEMY
@061 262 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213Page 1 of 17
, THE BMZ ACADEMY
Table of Contents
1 INTRODUCTION ..................................................................................................... 4
2 THEORETICAL DISCUSSIONS: POLITICS, DEMOCRACY AND MEDIA (30) ...... 4
2.1 Discuss five (5) functions of the communication media in ‘ideal-type’ democratic
societies. (5) ............................................................................................................... 4
2.2 With practical examples, discuss the following shortcomings of the political
structures and the media environment: (10) ............................................................... 6
2.3 In an essay of not more than 200 words, discuss the role of the media towards
democracy. (6) ........................................................................................................... 8
3 THEORETICAL DISCUSSIONS: POLITICAL ADVERTISING (35) ......................... 9
3.1 In 2024, Time magazine declared the year "The Ultimate Election Year," with 64
countries, accounting for 49% of the global population, scheduled to vote. Elections
involve political marketing and political advertising to promote political parties and
issues among political audiences. Your discussion should include the following: ...... 9
3.2 Case study (10) .................................................................................................. 11
3.2.1 Detailed Discussion of the Advertisement ....................................................... 11
3.2.2 Interpretation of the Advertisement ................................................................. 12
3.2.3 Argument for Why the Advertisement is a Political Advertisement .................. 13
4 CONCLUSION ...................................................................................................... 13
References ............................................................................................................... 14
1. What have you learnt (what knowledge have you gained) by doing the assignment
task?......................................................................................................................... 14
2|Page BMZ ACADEMY 061 262 1185/068 053 8213
, THE BMZ ACADEMY
2. What skills, abilities, and orientations (attitudes and values) have you
accomplished? ......................................................................................................... 14
3. Which strengths could you apply in your future life and work environment? ........ 15
4. Which shortcomings do you need to address in future? ....................................... 15
5. To what extent have you achieved the learning outcomes formulated for each study
unit? ......................................................................................................................... 15
3|Page BMZ ACADEMY 061 262 1185/068 053 8213
