Exam (elaborations)
BUS 300 Week 2 Quiz 1 complete solved solution docs 2020
BUS 300 Week 2 Quiz 1 complete solved solution docs 2020 Question 1 Meaningful processes to influence public opinion are said to begin with use of . Question 3 out of 3 points 3 out of 3 points 2 Public relations consultants for politicians should point out the importance of the uncommitted public because Question 3 out of 3 points 3 GM's handling of charges by Ralph Nader that their Corvair was "unsafe at any speed" is an example of corporate public relations professionals failure to Question 4 The strength of the public relations field stems from Question 5 Savvy individuals and institutions must recognize the importance 3 out of 3 points 3 out of 3 points Question 3 out of 3 points 6 According to Fraser Seitel, which of the following does NOT describe an aspect of the public relations function? Question 7 If you target "experiencers," you're likely using to segment a public. 3 out of 3 points Question 8 In John Marston's RACE process, the key step is Question 3 out of 3 points 3 out of 3 points 9 What lesson can be drawn from the increase in popularity of Sanjaya Malakar on American Idol? Question 3 out of 3 points 10 In a 2004 study by the search firm Heyman Associates, which of the following was NOT a characteristic of successful PR leaders? Question 3 out of 3 points 11 Which is NOT a key technical skill a public relations professional should possess? Question 3 out of 3 points 12 Applying the widely repeated definition of public relations developed by the late Denny Griswold□to serve an organization properly, practitioners ought to serve as Question 13 The government affairs function of public relations 3 out of 3 points hQttpsu:/e/ 14 Twisting messages to create the impression of performance is 3 out of 3 points Question 3 out of 3 points 15 Which of the following distinguishes the ROSIE formula from other formulae that summarize the PR process? Question 3 out of 3 points 16 The attitude of business leaders that the "public be damned" ushered in the need for Question 3 out of 3 points 17 A conspicuous, but often negative, public relations practice that took hold in the 1880s was Question 18 Professor Marshall McLuhan has become known for 0 out of 3 points Question 3 out of 3 points 19 The growth of public relations as an accepted businesslike practice in the United States of America stems from Question 3 out of 3 points 20 In the 21st century, recognition of the value of knowing what public relations is about comes from Question 3 out of 3 points 21 A principal contribution to the field of public relations made by Ivy Ledbetter Lee was Question 3 out of 3 points 22 Which of the following major public relations counseling firms did Omicom Group purchase? Question 23 The word "propaganda" originated with 3 out of 3 points Question 3 out of 3 points 24 Among the earliest public relations counselors to emphasize marketingoriented public relations was Question 3 out of 3 points 25 Known as the they were a group of who tackled the abuses of American industrialists, exposing deplorable and unsafe conditions. Question 26 A truism for best companies in the 21st century is 3 out of 3 points Question 3 out of 3 points h2ttp7s:// Question necessity for practitioners? 0 3 out of 3 points 28 During World War I and World War II, public relations techniques to help mobilize United States citizens to support war efforts were used by the Question 3 out of 3 points 29 Which of the following are indications of the growth of global democracy, public opinion and capitalism? Question 30 Archaeologists inform us that public relations has roots in 3 out of 3 points
