M
anagement Information Systems: Managing the Digital Firm, 15e (Laudon)
mn mn mn mn mn mn mn mn
,mn Chapter 1 mn m n Information Systems in Global Business Today
mn mn mn mn mn
1) Which of the following is not one of the six strategic business objectives of
mn mn mn mn mn mn mn mn mn mn mn mn mn
information systems?
mn mn
A) New products and services
mn mn mn
B) Improved decision making mn mn
C) Competitive advantage mn
D) Improved employee morale mn mn
E) Survival
Answer:
mn
mnD
Difficulty: Challenging m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
2) Verizon's use of a web-based digital dashboard to provide managers with precise
mn mn mn mn mn mn mn mn mn mn mn
real-time information enabled it to improve which of the following?
mn mn mn mn mn mn mn mn mn mn
A) Compliance with regulations mn mn
B) Managerial decision making mn mn
C) Efficiency in creation of new products
mn mn mn mn mn
D) Employee morale mn
E) Intimacy with its mn mn
suppliers Answer: B
mn mn m n
Difficulty: Challenging m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
3) Which of the following may lead to competitive advantage?
mn mn mn mn mn mn mn mn
1. New products, services, and business models;
mn mn mn mn mn
2. Charging less for superior products;
mn mn mn mn
3. Responding to customers in real time mn mn mn mn mn
A) 1 only mn
B) 1 and 2 mn mn
C) 2 and 3 mn mn
D) 1 and 3 mn mn
E) 1, 2, and
mn mn
3 Answer:
mn mn
E
m n
Difficulty: Challenging m n
AACSB: Analytical
mn m n
thinking
mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
,4) A firm that invests in an information system because it is a necessity of doing
mn mn mn mn mn mn mn mn mn mn mn mn mn mn
business does so because it is seeking to achieve which of the following business
mn mn mn mn mn mn mn mn mn mn mn mn mn mn
objectives?
mn
A) Operational excellence mn
B) Improved decision making mn mn
C) Competitive advantage mn
D) Customer intimacy mn
E) Survival
Answer:
mn
E
m n
Difficulty: Moderate m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
5) The Mandarin Oriental's use of computer systems to keep track of guests'
mn mn mn mn mn mn mn mn mn mn mn
preferences is an example of which of the following?
mn mn mn mn mn mn mn mn mn
A) Improved flexibility mn
B) Improved decision making mn mn
C) Improved efficiency mn
D) Customer intimacy mn
E) Operational
excellence Answer: D
mn mn m n
Difficulty: Moderate m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
6) Competitors were seeking which of the following business objectives when they
mn mn mn mn mn mn mn mn mn mn
rushed to provide ATMs after Citibank introduced the first ATMs in New York?
mn mn mn mn mn mn mn mn mn mn mn mn mn
A) Improved efficiency mn
B) Customer and supplier intimacy mn mn mn
C) Survival
D) Competitive advantage mn
E) Improved decision mn
making Answer: C
mn mn m n
Difficulty: Moderate m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
, 7) Which of the following is the key business metric behind the technologies
mn mn mn mn mn mn mn mn mn mn mn
implemented by Kroger, as discussed in the chapter-opening case?
mn mn mn mn mn mn mn mn mn
A) Higher customer satisfaction levels
mn mn mn
B) Survival
C) Improved employee morale mn mn
D) Improved decision making mn mn
E) Reduced cost of mn mn
supplies Answer: A
mn mn m n
Difficulty: Moderate m n
AACSB: Analytical
mn m n
thinking
mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
8) Which of the following is an example of a business using information systems to
mn mn mn mn mn mn mn mn mn mn mn mn mn
create a new product?
mn mn mn mn
A) Walmart's RetailLink system mn mn
B) The Mandarin Oriental's use of computers to keep track of guest preferences
mn mn mn mn mn mn mn mn mn mn mn
C) Verizon's use of a web-based digital dashboard to provide real-time company
mn mn mn mn mn mn mn mn mn mn
information for managers
mn mn mn
D) Apple's creation of the iPod
mn mn mn mn
E) Kroger's use of sensors to monitor cold food storage
mn mn mn mn mn mn mn mn
temperatures Answer: D
mn mn m n
Difficulty: Challenging m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
9) Walmart exemplifies the power of information systems coupled with state-of-
mn mn mn mn mn mn mn mn mn
the-art business practices and supportive management to achieve which of the
mn mn mn mn mn mn mn mn mn mn
following?
mn
A) New products and services
mn mn mn
B) Operational efficiency mn
C) Survival
D) Customer intimacy mn
E) Competitive
advantage Answer: B
mn mn m n
Difficulty: Challenging m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
anagement Information Systems: Managing the Digital Firm, 15e (Laudon)
mn mn mn mn mn mn mn mn
,mn Chapter 1 mn m n Information Systems in Global Business Today
mn mn mn mn mn
1) Which of the following is not one of the six strategic business objectives of
mn mn mn mn mn mn mn mn mn mn mn mn mn
information systems?
mn mn
A) New products and services
mn mn mn
B) Improved decision making mn mn
C) Competitive advantage mn
D) Improved employee morale mn mn
E) Survival
Answer:
mn
mnD
Difficulty: Challenging m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
2) Verizon's use of a web-based digital dashboard to provide managers with precise
mn mn mn mn mn mn mn mn mn mn mn
real-time information enabled it to improve which of the following?
mn mn mn mn mn mn mn mn mn mn
A) Compliance with regulations mn mn
B) Managerial decision making mn mn
C) Efficiency in creation of new products
mn mn mn mn mn
D) Employee morale mn
E) Intimacy with its mn mn
suppliers Answer: B
mn mn m n
Difficulty: Challenging m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
3) Which of the following may lead to competitive advantage?
mn mn mn mn mn mn mn mn
1. New products, services, and business models;
mn mn mn mn mn
2. Charging less for superior products;
mn mn mn mn
3. Responding to customers in real time mn mn mn mn mn
A) 1 only mn
B) 1 and 2 mn mn
C) 2 and 3 mn mn
D) 1 and 3 mn mn
E) 1, 2, and
mn mn
3 Answer:
mn mn
E
m n
Difficulty: Challenging m n
AACSB: Analytical
mn m n
thinking
mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
,4) A firm that invests in an information system because it is a necessity of doing
mn mn mn mn mn mn mn mn mn mn mn mn mn mn
business does so because it is seeking to achieve which of the following business
mn mn mn mn mn mn mn mn mn mn mn mn mn mn
objectives?
mn
A) Operational excellence mn
B) Improved decision making mn mn
C) Competitive advantage mn
D) Customer intimacy mn
E) Survival
Answer:
mn
E
m n
Difficulty: Moderate m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
5) The Mandarin Oriental's use of computer systems to keep track of guests'
mn mn mn mn mn mn mn mn mn mn mn
preferences is an example of which of the following?
mn mn mn mn mn mn mn mn mn
A) Improved flexibility mn
B) Improved decision making mn mn
C) Improved efficiency mn
D) Customer intimacy mn
E) Operational
excellence Answer: D
mn mn m n
Difficulty: Moderate m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
6) Competitors were seeking which of the following business objectives when they
mn mn mn mn mn mn mn mn mn mn
rushed to provide ATMs after Citibank introduced the first ATMs in New York?
mn mn mn mn mn mn mn mn mn mn mn mn mn
A) Improved efficiency mn
B) Customer and supplier intimacy mn mn mn
C) Survival
D) Competitive advantage mn
E) Improved decision mn
making Answer: C
mn mn m n
Difficulty: Moderate m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
, 7) Which of the following is the key business metric behind the technologies
mn mn mn mn mn mn mn mn mn mn mn
implemented by Kroger, as discussed in the chapter-opening case?
mn mn mn mn mn mn mn mn mn
A) Higher customer satisfaction levels
mn mn mn
B) Survival
C) Improved employee morale mn mn
D) Improved decision making mn mn
E) Reduced cost of mn mn
supplies Answer: A
mn mn m n
Difficulty: Moderate m n
AACSB: Analytical
mn m n
thinking
mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
8) Which of the following is an example of a business using information systems to
mn mn mn mn mn mn mn mn mn mn mn mn mn
create a new product?
mn mn mn mn
A) Walmart's RetailLink system mn mn
B) The Mandarin Oriental's use of computers to keep track of guest preferences
mn mn mn mn mn mn mn mn mn mn mn
C) Verizon's use of a web-based digital dashboard to provide real-time company
mn mn mn mn mn mn mn mn mn mn
information for managers
mn mn mn
D) Apple's creation of the iPod
mn mn mn mn
E) Kroger's use of sensors to monitor cold food storage
mn mn mn mn mn mn mn mn
temperatures Answer: D
mn mn m n
Difficulty: Challenging m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
9) Walmart exemplifies the power of information systems coupled with state-of-
mn mn mn mn mn mn mn mn mn
the-art business practices and supportive management to achieve which of the
mn mn mn mn mn mn mn mn mn mn
following?
mn
A) New products and services
mn mn mn
B) Operational efficiency mn
C) Survival
D) Customer intimacy mn
E) Competitive
advantage Answer: B
mn mn m n
Difficulty: Challenging m n
AACSB: Information technology
m n mn
LO: 1-1: How are information systems transforming business, and why are they so
m n mn mn mn mn mn mn mn mn mn mn mn
essential for running and managing a business today?
mn mn mn mn mn mn mn mn
