Test Bank for Management Information Systems: Managing the Digital Firm, Global Edition 17th Edition by Kenneth Laudon, All Chapters Included

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anagement Information Systems: Managing the Digital Firm, 15e (Laudon)
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,mn Chapter 1 mn m n Information Systems in Global Business Today
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1) Which of the following is not one of the six strategic business objectives of
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information systems?
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A) New products and services
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B) Improved decision making mn mn


C) Competitive advantage mn


D) Improved employee morale mn mn


E) Survival
Answer:
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mnD
Difficulty: Challenging m n


AACSB: Information technology
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LO: 1-1: How are information systems transforming business, and why are they so
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essential for running and managing a business today?
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2) Verizon's use of a web-based digital dashboard to provide managers with precise
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real-time information enabled it to improve which of the following?
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A) Compliance with regulations mn mn


B) Managerial decision making mn mn


C) Efficiency in creation of new products
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D) Employee morale mn


E) Intimacy with its mn mn


suppliers Answer: B
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Difficulty: Challenging m n


AACSB: Information technology
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LO: 1-1: How are information systems transforming business, and why are they so
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essential for running and managing a business today?
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3) Which of the following may lead to competitive advantage?
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1. New products, services, and business models;
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2. Charging less for superior products;
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3. Responding to customers in real time mn mn mn mn mn


A) 1 only mn


B) 1 and 2 mn mn


C) 2 and 3 mn mn


D) 1 and 3 mn mn


E) 1, 2, and
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3 Answer:
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E
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Difficulty: Challenging m n


AACSB: Analytical
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thinking
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LO: 1-1: How are information systems transforming business, and why are they so
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essential for running and managing a business today?
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,4) A firm that invests in an information system because it is a necessity of doing
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business does so because it is seeking to achieve which of the following business
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objectives?
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A) Operational excellence mn


B) Improved decision making mn mn


C) Competitive advantage mn


D) Customer intimacy mn


E) Survival
Answer:
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E
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Difficulty: Moderate m n


AACSB: Information technology
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LO: 1-1: How are information systems transforming business, and why are they so
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essential for running and managing a business today?
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5) The Mandarin Oriental's use of computer systems to keep track of guests'
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preferences is an example of which of the following?
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A) Improved flexibility mn


B) Improved decision making mn mn


C) Improved efficiency mn


D) Customer intimacy mn


E) Operational
excellence Answer: D
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Difficulty: Moderate m n


AACSB: Information technology
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LO: 1-1: How are information systems transforming business, and why are they so
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essential for running and managing a business today?
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6) Competitors were seeking which of the following business objectives when they
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rushed to provide ATMs after Citibank introduced the first ATMs in New York?
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A) Improved efficiency mn


B) Customer and supplier intimacy mn mn mn


C) Survival
D) Competitive advantage mn


E) Improved decision mn


making Answer: C
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Difficulty: Moderate m n


AACSB: Information technology
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LO: 1-1: How are information systems transforming business, and why are they so
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essential for running and managing a business today?
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, 7) Which of the following is the key business metric behind the technologies
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implemented by Kroger, as discussed in the chapter-opening case?
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A) Higher customer satisfaction levels
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B) Survival
C) Improved employee morale mn mn


D) Improved decision making mn mn


E) Reduced cost of mn mn


supplies Answer: A
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Difficulty: Moderate m n


AACSB: Analytical
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thinking
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LO: 1-1: How are information systems transforming business, and why are they so
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essential for running and managing a business today?
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8) Which of the following is an example of a business using information systems to
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create a new product?
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A) Walmart's RetailLink system mn mn


B) The Mandarin Oriental's use of computers to keep track of guest preferences
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C) Verizon's use of a web-based digital dashboard to provide real-time company
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information for managers
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D) Apple's creation of the iPod
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E) Kroger's use of sensors to monitor cold food storage
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temperatures Answer: D
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Difficulty: Challenging m n


AACSB: Information technology
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LO: 1-1: How are information systems transforming business, and why are they so
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essential for running and managing a business today?
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9) Walmart exemplifies the power of information systems coupled with state-of-
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the-art business practices and supportive management to achieve which of the
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following?
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A) New products and services
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B) Operational efficiency mn


C) Survival
D) Customer intimacy mn


E) Competitive
advantage Answer: B
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Difficulty: Challenging m n


AACSB: Information technology
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LO: 1-1: How are information systems transforming business, and why are they so
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essential for running and managing a business today?
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