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Tentamen Marketingcommunicatie 2

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Vervangende opdracht voor het tentamen van Marketingcommunicatie 2 (ivm. Covid-19) in leerjaar 2 periode 7 van de opleiding Communicatie aan Hogeschool Inholland. De opdracht bevat twee uitgewerkte cases. De cases zijn geanalyseerd met de verplichtte onderdelen. Cijfer: 8

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Marketingcommunicatie 2 essay




Naam: Joan Griffioen
Studentnummer: 614298
Klas: AD2F
Training: Marketingcommunicatie 2
Titel: Marketingcommunicatie 2 essay
Docent: Jaap van der Grinten
Datum: 02-11-2020

, Inhoudsopgave

1. Top: SIRE, #DOESLIEF 3
1.1 Analyse 3
1.2 Conclusie 5
2. Flop: Albert Heijn, dat is het lekkere van Albert Heijn 6
2.1 Analyse 6
2.2 Conclusie 8

Literatuurlijst 9

Bijlage 1: Klant profielen Albert Heijn 11

Connected book
 image
Rik Riezebos, Jaap van der Grinten Positioneren
Publisher: 2018 ISBN: 9789024415540 Edition: 1

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Uploaded on
November 29, 2020
Number of pages
13
Written in
2020/2021
Type
Case
Professor(s)
Jaap van der grinten
Grade
8-9
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Purchased by 8 students

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