NPL 3050 Chapter Quizzes Questions With
Complete Solutions
______ focuses on allowing users to share and create information, disseminate ideas in
various forms, share content, and respond to these pieces of content to create a
consistent image across the different platforms. - answer Online persona
What is considered to be thought leadership? - answer Brands, individuals, and
organizations can become experts in their area as they continue to produce, share, and
create content where they become the go-to resource for innovative ideas, persuading
people to take action in response for their created content.
This type of content allows brands to emerge as their own media outlets and create their
own content aligned with their goals, mission, and brand voice. - answer branded
content
User-generated content focuses on ______. - answer content that is created by the user
______ is a wide range of online, word-of-mouth forums including blogs,
company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail,
consumer product or service ratings websites and forums, Internet discussion boards
and forums, microblogs. - answer Social media
Livestreaming apps are one popular form of social media, and examples that fall into
this category includes all EXCEPT ______. - answer LinkedIn
Facebook developed their Timeline feature back in ______. - answer 2011
Visual content that is considered to be snackable seems to live on most platforms like
______. - answer Instagram and Snapchat
Chewbecca Mom becaming infamous when she filmed herself on Facebook Live wearing
a Chewbecca mask from Kohl's is an example of ______. - answer becoming a viral
sensation
______ and ______ need to emerge for people to understand the importance of social
media. - answer Conversations; relationships
Buying followers is a common practice in social media, but is not ethical unless you
want to get noticed and famous. - answer False
______ are the set of moral guidelines and principles that influence our behaviors and
interactions. - answer Ethics
Being consistent across social media platforms, whether it is look or even content, is
, important, but sharing exact same piece of content on all platforms is not appropriate.
This is considered ______ of the deadly sins of social media. - answer uniformity
Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to
endorsements. - answer FTC
When accounts like @AltNationalParkServices are created, they are not necessarily the
real voice of the organization they represent and do not have permission to so. What
new trend is this referring to? - answer They are going rogue.
___________ are individuals who are able to persuade audiences to take action. - answer
Influencers
Abandonment is when brands and individuals build a community and leave it without
proper notification or reasoning, which is considered to be one of the deadly sins of
social media. - answer True
A social media policy is good to have to set the guidelines and standards for a brand and
all employees on social media. - answer True
Bots are part of an ethical social media policy for most social media companies. -
answer False
The agreement you sign up for when creating a social media account is called a(n)
______. - answer terms of services agreement
Individuals, like @TheRock, who are committed to helping others in the community is
what type of persona type? - answer altruist
Research is not a needed component for social media professionals today to establish
themselves in the field. - answer False
______ focuses more on the key group of people a person or brand wants to reach. -
answer Audience strategy
Complete Solutions
______ focuses on allowing users to share and create information, disseminate ideas in
various forms, share content, and respond to these pieces of content to create a
consistent image across the different platforms. - answer Online persona
What is considered to be thought leadership? - answer Brands, individuals, and
organizations can become experts in their area as they continue to produce, share, and
create content where they become the go-to resource for innovative ideas, persuading
people to take action in response for their created content.
This type of content allows brands to emerge as their own media outlets and create their
own content aligned with their goals, mission, and brand voice. - answer branded
content
User-generated content focuses on ______. - answer content that is created by the user
______ is a wide range of online, word-of-mouth forums including blogs,
company-sponsored discussion boards and chat rooms, consumer-to-consumer e-mail,
consumer product or service ratings websites and forums, Internet discussion boards
and forums, microblogs. - answer Social media
Livestreaming apps are one popular form of social media, and examples that fall into
this category includes all EXCEPT ______. - answer LinkedIn
Facebook developed their Timeline feature back in ______. - answer 2011
Visual content that is considered to be snackable seems to live on most platforms like
______. - answer Instagram and Snapchat
Chewbecca Mom becaming infamous when she filmed herself on Facebook Live wearing
a Chewbecca mask from Kohl's is an example of ______. - answer becoming a viral
sensation
______ and ______ need to emerge for people to understand the importance of social
media. - answer Conversations; relationships
Buying followers is a common practice in social media, but is not ethical unless you
want to get noticed and famous. - answer False
______ are the set of moral guidelines and principles that influence our behaviors and
interactions. - answer Ethics
Being consistent across social media platforms, whether it is look or even content, is
, important, but sharing exact same piece of content on all platforms is not appropriate.
This is considered ______ of the deadly sins of social media. - answer uniformity
Influencers, particularly DJ Khalid, have been a key focus of the ______ when it comes to
endorsements. - answer FTC
When accounts like @AltNationalParkServices are created, they are not necessarily the
real voice of the organization they represent and do not have permission to so. What
new trend is this referring to? - answer They are going rogue.
___________ are individuals who are able to persuade audiences to take action. - answer
Influencers
Abandonment is when brands and individuals build a community and leave it without
proper notification or reasoning, which is considered to be one of the deadly sins of
social media. - answer True
A social media policy is good to have to set the guidelines and standards for a brand and
all employees on social media. - answer True
Bots are part of an ethical social media policy for most social media companies. -
answer False
The agreement you sign up for when creating a social media account is called a(n)
______. - answer terms of services agreement
Individuals, like @TheRock, who are committed to helping others in the community is
what type of persona type? - answer altruist
Research is not a needed component for social media professionals today to establish
themselves in the field. - answer False
______ focuses more on the key group of people a person or brand wants to reach. -
answer Audience strategy
