OMCA EXAM 2025 QUESTIONS WITH COMPLETE
SOLUTIONS!!
WHen testing paid search ads, Testing which if these features will make the
biggest impact? Answer - Headline
Suppose you develop a small group of long-time customers and reward then
for their loyalty? What is this an example of? Answer - An Inner Circle
Mentality
Lead nurturing is the process of what? Answer - Providing ongoing
communications to educate and influence a lead to become a customer.
Which is the highest- quality list you can use? Answer - A list developed from
your own marketing.
What are example of mobile advertising tatics? Answer - Local Weather
Conditions, Geofencing by location, In-app Advertising
What are the primary elements of web page optimization? Answer - Heading,
subheadings, bullet point, bold text, body text, and links.
Which is an effective method of reducing information overload? Answer -
Customize a data presentation to include only the meaningful, relevant and
actionable information to that group.
, Which social media activity directly benefits a company, building incoming links
and rankings for the domian? Answer - Blogging
What is a hard bounce? Answer - When the recipient is a closed or nonexistent
email address
Adding a phone number to a paid ad is an example of what ads feat.? Answer -
Extension
You have subs throughout the world. Which compliance feat. is a common legal
element in CAN-SPAM, California, Canada and EU (GDPR) regulations, and
should be included with every campaign email? Answer - A clear unsub or opt
out link
What term describes a visitor that comes to your website by typing the URL
into their browser? Answer - Direct Visitor
What is the downside of a multivariate test? Answer - You know which version
is better, but you may not know what specific variable is primarily responsible.
According to the CAN-SPAM Act (USA), what consideration must be made when
writing your subject line? Answer - You have to present a clear and honest
subject line and not be deceptive.
Why is the click-through rate a good metric to measure? Answer - A click-
through is an actual user action that is recorded and reported.
What kinds of info can a QR code contain? Answer - Encoded info, user data,
payment info
SOLUTIONS!!
WHen testing paid search ads, Testing which if these features will make the
biggest impact? Answer - Headline
Suppose you develop a small group of long-time customers and reward then
for their loyalty? What is this an example of? Answer - An Inner Circle
Mentality
Lead nurturing is the process of what? Answer - Providing ongoing
communications to educate and influence a lead to become a customer.
Which is the highest- quality list you can use? Answer - A list developed from
your own marketing.
What are example of mobile advertising tatics? Answer - Local Weather
Conditions, Geofencing by location, In-app Advertising
What are the primary elements of web page optimization? Answer - Heading,
subheadings, bullet point, bold text, body text, and links.
Which is an effective method of reducing information overload? Answer -
Customize a data presentation to include only the meaningful, relevant and
actionable information to that group.
, Which social media activity directly benefits a company, building incoming links
and rankings for the domian? Answer - Blogging
What is a hard bounce? Answer - When the recipient is a closed or nonexistent
email address
Adding a phone number to a paid ad is an example of what ads feat.? Answer -
Extension
You have subs throughout the world. Which compliance feat. is a common legal
element in CAN-SPAM, California, Canada and EU (GDPR) regulations, and
should be included with every campaign email? Answer - A clear unsub or opt
out link
What term describes a visitor that comes to your website by typing the URL
into their browser? Answer - Direct Visitor
What is the downside of a multivariate test? Answer - You know which version
is better, but you may not know what specific variable is primarily responsible.
According to the CAN-SPAM Act (USA), what consideration must be made when
writing your subject line? Answer - You have to present a clear and honest
subject line and not be deceptive.
Why is the click-through rate a good metric to measure? Answer - A click-
through is an actual user action that is recorded and reported.
What kinds of info can a QR code contain? Answer - Encoded info, user data,
payment info
