MNG3701
ASSIGNMENT 1 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 2025
, Introduction
In a competitive and socially conscious business environment, effective management,
strategic clarity, stakeholder alignment, and corporate responsibility are vital. This essay
analyses Clicks Group Limited (Clicks) through theoretical lenses learned in Lessons
1–3, applying them to real-world actions and evidence from the 2023 Integrated
Annual Report and Sustainability Report. The essay is structured with a clear
introduction, distinct sections for each question, and a cohesive conclusion.
1. Vision Statement vs Mission Statement (Total: 5 marks)
1a. Difference between Vision and Mission Statements (2 marks)
A vision statement expresses an organisation’s long-term aspirations and intended
future position, aiming to inspire and guide strategic direction (David, 2017). Meanwhile,
a mission statement defines its present purpose—what it does, for whom, and how
value is delivered (Bart, 1996).
In the Clicks 2023 Integrated Annual Report, while not labeled separately, their strategic
framing serves both purposes. Their aim “to create sustainable long-term shareholder
value through a retail-led health, beauty and wellness offering” reflects the vision—an
aspirational goal for meaningful, value-based leadership in their sector. Their mission is
embedded in operational commitments such as delivering accessible healthcare via
their vast store and pharmacy network, and integrating ESG into everyday business
([turn0search7]).
1b. Management Level of Ms Lorraine Mthombeni (Store Manager) (3 marks)
Ms Lorraine Mthombeni, as Store Manager of a Clicks store in Pretoria, occupies a
first-line (operational) management level. First-line managers are responsible for
ASSIGNMENT 1 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: 2025
, Introduction
In a competitive and socially conscious business environment, effective management,
strategic clarity, stakeholder alignment, and corporate responsibility are vital. This essay
analyses Clicks Group Limited (Clicks) through theoretical lenses learned in Lessons
1–3, applying them to real-world actions and evidence from the 2023 Integrated
Annual Report and Sustainability Report. The essay is structured with a clear
introduction, distinct sections for each question, and a cohesive conclusion.
1. Vision Statement vs Mission Statement (Total: 5 marks)
1a. Difference between Vision and Mission Statements (2 marks)
A vision statement expresses an organisation’s long-term aspirations and intended
future position, aiming to inspire and guide strategic direction (David, 2017). Meanwhile,
a mission statement defines its present purpose—what it does, for whom, and how
value is delivered (Bart, 1996).
In the Clicks 2023 Integrated Annual Report, while not labeled separately, their strategic
framing serves both purposes. Their aim “to create sustainable long-term shareholder
value through a retail-led health, beauty and wellness offering” reflects the vision—an
aspirational goal for meaningful, value-based leadership in their sector. Their mission is
embedded in operational commitments such as delivering accessible healthcare via
their vast store and pharmacy network, and integrating ESG into everyday business
([turn0search7]).
1b. Management Level of Ms Lorraine Mthombeni (Store Manager) (3 marks)
Ms Lorraine Mthombeni, as Store Manager of a Clicks store in Pretoria, occupies a
first-line (operational) management level. First-line managers are responsible for
