BUAD Exam 4 with Complete
Solutions
Those media used to support or reinforce messages sent to target markets through
other more "dominant" and/or more traditional media. - ANS-Support Media
A term commonly used in the advertising industry to describe support media. - ANS-
Non-Measured Media
Newer media, including various forms of support media such as entertainment
marketing, guerrilla marketing, product placements, and the like, as well as Internet and
interactive media, such as blogs, podcasts, and more. - ANS-Non-Traditional Media
A form of outdoor advertising where messages appear in the sky in the form of banners
pulled by airplanes, skywriting, and on blimps. - ANS-Aerial Advertising
An out-of-home medium in which advertisements are able to be transported to different
locations (signs painted on automobiles, trailers pulling billboards, and the like). - ANS-
Mobile Billboards
Advertising targeted to target audiences exposed to commercial transportation facilities,
including buses, taxis, trains, elevators, trolleys, airplanes, and subways. - ANS-Transit
Advertising
Posters appearing on buses, taxis, subways, and trolley cars. - ANS-Outside Posters
The advertising or promotional medium or method that uses promotional products such
as ad specialties, premiums, business gifts, awards, prizes, or commemoratives. - ANS-
Promotional Products Marketing
A telephone directory providing names of companies that provide specific products
and/or services. - ANS-Yellow Pages
The combined use of an audio-visual program (such as TV, radio, podcast, or video
cast) and a brand to market a product or service. The purpose of a branded
entertainment program is to entertain, while at the same time provide the opportunity for
brands or products to be promoted. - ANS-Branded Enterainment
A form of advertising and promotion in which products are placed in television shows
and/or movies to gain exposure. - ANS-Product Placements
, Media combining the use of advertising and entertainment (for example, in-game
advertising, advergaming). - ANS-Advertainment
A system of marketing by which an organization communicates directly with customers
to generate a response and/or transaction. - ANS-Direct Marketing
Media used to seek a direct response from the consumer, including direct mail,
television, print, digital, and other media. - ANS-Direct Response Media
A direct-marketing strategy in which the medium is used directly to obtain an order (for
example, television direct-response ads). - ANS-One Step Approach
A direct-marketing strategy in which the first effort is designed to screen or qualify
potential buyers, while the second effort has the responsibility of generating the
response. - ANS-Two Step Approach
A form of advertising for a product or service that elicits a sales response directly from
the advertiser. - ANS-Direct Response Advertising
A form of direct marketing in which the ad is designed to support other forms of
advertising appearing in the media. - ANS-Support Advertising
Television commercials that are very long, ranging from several minutes to an hour.
They are designed to provide consumers with detailed information about a product or
service. - ANS-Infomercial
The direct personal presentation, demonstration, and sale of products and services to
consumers usually in their homes or at their jobs. - ANS-Direct Selling
A measure used in direct marketing to determine the number of orders generated
relative to the cost of running the advertisement. - ANS-Cost per Order (CPO)
Direct selling of goods and services through the Internet. - ANS-Ecommerce
The sponsor not only provides dollars in return for name association on the Internet but
also participates in the provision of content itself. - ANS-Content Sponsorship
Internet search results that are impacted by advertisements paid for by marketers. -
ANS-Non-Organic (Paid) Search
Advertisement payment method in which advertisers' costs are based on the number of
times the ad is clicked on during a search. - ANS-Pay per Click
The process of improving ranking in search engine results. - ANS-Search Engine
Optimization (SEO)
Solutions
Those media used to support or reinforce messages sent to target markets through
other more "dominant" and/or more traditional media. - ANS-Support Media
A term commonly used in the advertising industry to describe support media. - ANS-
Non-Measured Media
Newer media, including various forms of support media such as entertainment
marketing, guerrilla marketing, product placements, and the like, as well as Internet and
interactive media, such as blogs, podcasts, and more. - ANS-Non-Traditional Media
A form of outdoor advertising where messages appear in the sky in the form of banners
pulled by airplanes, skywriting, and on blimps. - ANS-Aerial Advertising
An out-of-home medium in which advertisements are able to be transported to different
locations (signs painted on automobiles, trailers pulling billboards, and the like). - ANS-
Mobile Billboards
Advertising targeted to target audiences exposed to commercial transportation facilities,
including buses, taxis, trains, elevators, trolleys, airplanes, and subways. - ANS-Transit
Advertising
Posters appearing on buses, taxis, subways, and trolley cars. - ANS-Outside Posters
The advertising or promotional medium or method that uses promotional products such
as ad specialties, premiums, business gifts, awards, prizes, or commemoratives. - ANS-
Promotional Products Marketing
A telephone directory providing names of companies that provide specific products
and/or services. - ANS-Yellow Pages
The combined use of an audio-visual program (such as TV, radio, podcast, or video
cast) and a brand to market a product or service. The purpose of a branded
entertainment program is to entertain, while at the same time provide the opportunity for
brands or products to be promoted. - ANS-Branded Enterainment
A form of advertising and promotion in which products are placed in television shows
and/or movies to gain exposure. - ANS-Product Placements
, Media combining the use of advertising and entertainment (for example, in-game
advertising, advergaming). - ANS-Advertainment
A system of marketing by which an organization communicates directly with customers
to generate a response and/or transaction. - ANS-Direct Marketing
Media used to seek a direct response from the consumer, including direct mail,
television, print, digital, and other media. - ANS-Direct Response Media
A direct-marketing strategy in which the medium is used directly to obtain an order (for
example, television direct-response ads). - ANS-One Step Approach
A direct-marketing strategy in which the first effort is designed to screen or qualify
potential buyers, while the second effort has the responsibility of generating the
response. - ANS-Two Step Approach
A form of advertising for a product or service that elicits a sales response directly from
the advertiser. - ANS-Direct Response Advertising
A form of direct marketing in which the ad is designed to support other forms of
advertising appearing in the media. - ANS-Support Advertising
Television commercials that are very long, ranging from several minutes to an hour.
They are designed to provide consumers with detailed information about a product or
service. - ANS-Infomercial
The direct personal presentation, demonstration, and sale of products and services to
consumers usually in their homes or at their jobs. - ANS-Direct Selling
A measure used in direct marketing to determine the number of orders generated
relative to the cost of running the advertisement. - ANS-Cost per Order (CPO)
Direct selling of goods and services through the Internet. - ANS-Ecommerce
The sponsor not only provides dollars in return for name association on the Internet but
also participates in the provision of content itself. - ANS-Content Sponsorship
Internet search results that are impacted by advertisements paid for by marketers. -
ANS-Non-Organic (Paid) Search
Advertisement payment method in which advertisers' costs are based on the number of
times the ad is clicked on during a search. - ANS-Pay per Click
The process of improving ranking in search engine results. - ANS-Search Engine
Optimization (SEO)
