BUAD Exam 2 with 100% Correct
Solutions
The ________ consist(s) of all the benefits the product will provide for consumers or
business customers. - ANSWER-core product
Which of the following is the collection of features, functions, packaging, and uses of a
tangible item? - ANSWER-attributes
The second layer of the product concept, the ________, is the physical good or the
delivered service that supplies the desired benefit. - ANSWER-actual product
Which of the following is the foundation of a value proposition? - ANSWER-benefits
________ refers to the actual product plus other supporting features such as a
warranty, credit, delivery, installation, and repair service after the sale. Marketers know
that adding these supporting features to a product is an effective way for a company to
stand out from the crowd. - ANSWER-the augmented product
A good is BEST defined as ________. - ANSWER-Tangible product
something that can be seen touched smelt heard tasted or possess
A(n) ________ product typically is a nondurable good or service that consumers
purchase frequently with a minimum of comparison and effort. As the name implies,
consumers expect these products to be handy and they will buy whatever brands are
easy to obtain. - ANSWER-convenience
When marketers want to promote ________ products, they have two challenges: (1) to
create a product or package design that "reaches out and grabs the customer;" and (2)
to make sure their product is highly visible, for example, by securing prime end-aisle or
checkout-lane space. - ANSWER-impulse
Which of the following types of products usually require the consumer to spend time to
gather information on quality, price, and attributes before making a purchase decision? -
ANSWER-shopping
Which type of product is usually a nondurable good and purchased with a minimum of
effort by the consumer? - ANSWER-convenience
, We are more likely to purchase durable goods under conditions of ________. -
ANSWER-high involvement
________ refer(s) to the products an organization uses in its daily operations, and might
include items such as the sophisticated robotics Ford uses to assemble automobiles. -
ANSWER-equipment
attribute - ANSWER-include features, functions, benefits, and uses of a product.
Marketers view products as a bundle of attributes that includes the packaging, brand
name, benefits, and supporting features in addition to a physical good
good - ANSWER-tangible product that we ca see touch smell hear or taste
core product - ANSWER-all the benefits the product will provide for consumers or
business customers
actual product - ANSWER-the physical good or the delivered service that supplies the
desired benefit
augmented product - ANSWER-the actual product other supporting features such as a
warranty, credit, delivery, installation, and repair service after the sale
durable goods - ANSWER-consumer products that provide benefits over a long period
of time such as cars, furniture, and appliances
NONdurable goods - ANSWER-consumer products that provide benefits for a short time
because they are consumed (food) or are no longer useful (newspaper)
convenience product - ANSWER-consumer good or service that is usually low priced,
widely available, and purchased frequently with a minimum of comparison and effort
staple products - ANSWER-basic or necessary items that are available almost
everywhere
consumer packaged good (CPG) or Fast moving consumer good (FMCG) - ANSWER-
low cost good that is consumed quickly and replaced frequently
impulse products - ANSWER-a product people often buy on the spur of the moment
emergency products - ANSWER-products purchased in dire needs
shopping products - ANSWER-goods or services for which consumers spend
considerable time and effort gathering information and comparing alternative before
making purchases
Solutions
The ________ consist(s) of all the benefits the product will provide for consumers or
business customers. - ANSWER-core product
Which of the following is the collection of features, functions, packaging, and uses of a
tangible item? - ANSWER-attributes
The second layer of the product concept, the ________, is the physical good or the
delivered service that supplies the desired benefit. - ANSWER-actual product
Which of the following is the foundation of a value proposition? - ANSWER-benefits
________ refers to the actual product plus other supporting features such as a
warranty, credit, delivery, installation, and repair service after the sale. Marketers know
that adding these supporting features to a product is an effective way for a company to
stand out from the crowd. - ANSWER-the augmented product
A good is BEST defined as ________. - ANSWER-Tangible product
something that can be seen touched smelt heard tasted or possess
A(n) ________ product typically is a nondurable good or service that consumers
purchase frequently with a minimum of comparison and effort. As the name implies,
consumers expect these products to be handy and they will buy whatever brands are
easy to obtain. - ANSWER-convenience
When marketers want to promote ________ products, they have two challenges: (1) to
create a product or package design that "reaches out and grabs the customer;" and (2)
to make sure their product is highly visible, for example, by securing prime end-aisle or
checkout-lane space. - ANSWER-impulse
Which of the following types of products usually require the consumer to spend time to
gather information on quality, price, and attributes before making a purchase decision? -
ANSWER-shopping
Which type of product is usually a nondurable good and purchased with a minimum of
effort by the consumer? - ANSWER-convenience
, We are more likely to purchase durable goods under conditions of ________. -
ANSWER-high involvement
________ refer(s) to the products an organization uses in its daily operations, and might
include items such as the sophisticated robotics Ford uses to assemble automobiles. -
ANSWER-equipment
attribute - ANSWER-include features, functions, benefits, and uses of a product.
Marketers view products as a bundle of attributes that includes the packaging, brand
name, benefits, and supporting features in addition to a physical good
good - ANSWER-tangible product that we ca see touch smell hear or taste
core product - ANSWER-all the benefits the product will provide for consumers or
business customers
actual product - ANSWER-the physical good or the delivered service that supplies the
desired benefit
augmented product - ANSWER-the actual product other supporting features such as a
warranty, credit, delivery, installation, and repair service after the sale
durable goods - ANSWER-consumer products that provide benefits over a long period
of time such as cars, furniture, and appliances
NONdurable goods - ANSWER-consumer products that provide benefits for a short time
because they are consumed (food) or are no longer useful (newspaper)
convenience product - ANSWER-consumer good or service that is usually low priced,
widely available, and purchased frequently with a minimum of comparison and effort
staple products - ANSWER-basic or necessary items that are available almost
everywhere
consumer packaged good (CPG) or Fast moving consumer good (FMCG) - ANSWER-
low cost good that is consumed quickly and replaced frequently
impulse products - ANSWER-a product people often buy on the spur of the moment
emergency products - ANSWER-products purchased in dire needs
shopping products - ANSWER-goods or services for which consumers spend
considerable time and effort gathering information and comparing alternative before
making purchases
