HUBSPOT ACADEMY EMAIL MARKETING CERTIFICATION QUESTIONS AND CORRECT ANSWERS

HUBSPOT ACADEMY EMAIL
MARKETING CERTIFICATION
QUESTIONS AND CORRECT
ANSWERS

Whyzzshouldzzyouzzaskzz'Whatzziszzyourzzgoal?'zzbeforezzcreatingzzanzzemailzzmarketingzzstrat
egy?zz-zzans-Tozzunderstandzzthezz'why'zzbehindzzeverythingzzyouzzdo.

Whyzzshouldzzthezzgoalszzsetzzinzzyourzzemailzzmarketingzzstrategyzzbezzrelevantzztozzthezzover
allzzbusinesszzstrategy?zz-zzans-BothzzAzzandzzB

Selectzzallzzthatzzapply.zzWhyzziszzitzzessentialzztozzconnectzzyourzzESPzzwithzzyourzzCRM?zz-
zzans--Tozzavoidzzduplicationzzofzzdata.

-zzTozzensurezzbetterzzcoordinationzzbetweenzzyourzzmarketingzzandzzsaleszzstrategy.
-Tozzavoidzzlosingzzimportantzzbehavioralzzdata.

Whatzziszzsegmentation?zz-zzans-
Thezzprocesszzofzzseparatingzzyourzzcontactszzintozzsmallerzzgroupszzofzzsimilarzzprofiles.

Whatzziszzthezzmostzzeffectivezzemailzzmarketingzzcampaignzzstrategy?zz-zzans-
INCORRECT:
A/BzzTesting

Sendingzzazzdifferentzzdiscountzzemailzztozzcertainzzcontactszzbasedzzonzzthezzregionzzazzcont
actzzresides,zziszzanzzexamplezzofzzwhichzzemailzzmarketingzzconcept?zz-zzans-Segmentation

Fillzzinzzthezzblank:zz_____zziszzthezzlikelihoodzzanzzemailzzwillzzlandzzinzzthezzprimaryzzinbox.zz-
zzans-Deliverability



Truezzorzzfalse?
zzIfzzyourzzemailzziszzmarkedzzaszzdelivered,zzitzzwillzznotzzbezzmarkedzzaszzspam.zz-zzans-False



Selectzzallzzthatzzapply.zzWhichzzofzzthezzfollowingzzarezzcomponentszzofzzdeliverability?zz-
zzans-Allzzofzzthem:

ContactzzEngagement
SenderzzRep.
Authentication
DomainzzSet-Up
DeliveryzzRate

, Whichzzofzzthezzfollowingzzstatementszziszztrue?zz-zzans-
YourzzsenderzzrepzzscorezziszzuniquezztozzeachzzISPzzandzziszzNOTzzmadezzpublic.

Truezzorzzfalse?
zzYourzzsenderzzreputationzziszzconstantlyzzbeingzzassessed,zzwhichzzmeanszzyourzzdeliverab

ilityzziszzconstantlyzzchanging.zz-zzans-True

Truezzorzzfalse?
zzInzzemailzzmarketing,zzexplicitzzconsentzziszzthezzonlyzzformzzofzzacceptablezzconsent.zz-

zzans-False



Fillzzinzzthezzblanks:zzAzzcustomerzzmakeszzazzpurchasezzfromzzyourzzcompanyzzandzzyouzzpro
ceedzztozzsendzzthemzzmarketingzzemails.zzThiszzcanzzbezzdescribedzzaszz______zzandzz____
____.zz-zzans-ImplicitzzConsent,zzSinglezzOpt-In

Fillzzinzzthezzblanks:zzAzzcustomerzzmakeszzazzpurchasezzfromzzyourzzcompanyzzandzzsubmitsz
zthezzformzzwithzzazzboxzzcheckedzztozzreceivezzmarketingzzemails.zzThiszzboxzzwaszzcheckedzz

byzzdefault.zzYouzzproceedzztozzsendzzthemzzmarketingzzemails.zzThiszzcanzzbezzdescribedzza
szz______zzandzz________.zz-zzans-ImplicitzzConsent,zzSinglezzOpt-In

WhichzzofzzthezzfollowingzzcompliancezzneedszzarezzpartzzofzzthezzCAN-SPAMzzAct?zz-zzans-
Youzzmustzzbezzcompliantzzifzzyou'rezzemailingzzwithinzzthezzUnitedzzStates.

Selectzzallzzthatzzapply.zzWhichzzofzzthezzfollowingzzarezzprincipleszzofzzthezzCAN-SPAMzzAct?
zz-zzans--Youzzmustzzhavezzdeceptivezzsubjectzzlines.

-Yourzzmessagezzmustzzincludezzazzvalidzzphysicalzzpostalzzaddress.
-Yourzzmessagezzmustzzhavezzazzclearzzmechanismzzforzzrecipientszztozzoptzzoutzz-
zzinzzotherzzwords,zzanzz"unsubscribe"zzbutton.



Truezzorzzfalse?
zzThezzGDPRzziszznotzzonlyzzazzprivacyzzlaw,zzbutzzalsozzazzhumanzzrightszzlaw.zz-zzans-True.



Whatzziszzthezzdefinitionzzofzzgraymail?zz-zzans-
Emailszzsentzztozzcontactszzthatzzhavezzprovidedzzconsentzzbutzzhavezzstoppedzzengaging.

Inzzwhichzzscenario,zzwouldzzyouzzconsiderzzimplementingzzazzsunsetzzpolicy?zz-zzans-
You'vezzobservedzzsomezzofzzyourzzcontactszzhavezzstoppedzzengaging.

Whichzzofzzthezzfollowingzziszzanzzexamplezzofzzutilizingzzbestzzpracticeszzinzzemailzzdesign?zz-
zzans-

Don'tzzusezztoozzmanyzzfonts,zzandzzbezzsurezzthezzfontzzyouzzselectzzfollowzzyourzzbrandzzguid
elines.

WhichzzofzzthezzfollowingzziszzNOTzzanzzaccessibilityzzbestzzpracticezzinzzemailzzdesign?zz-
zzans-Usezzallzzcapszzwhereverzzpossiblezztozzenhancezzreadingzzvisibility