Stukent Expert Session Quizzes - Exam 1 – 45 Questions
and Answers
What is affiliate marketing, according to the presenter? - -A form of performance-based
marketing
-What are affiliates? - -The people who refer potential buyers to your website
-What role did the pizza place play in the example that the presenter gave? - -The
merchant
-Which of the following is a popular commission model? - -CPA (Cost Per Acquisition)
-Which of the following types of affiliates are the most sought after? - -Both opinion
leaders and content producers
-Why is the CPS model profitable? - -You have nothing to lose because you don't pay until
you get a sale.
-What is the advantage of using affiliate software instead of an affiliate network? - -You
don't have to pay a commission to an affiliate network.
-Which of the following are "must-haves" when executing an affiliate program? - -Affiliate
agreement, consistent communication with affiliates, & answers to frequently asked
questions.
-Which of the following do you need to do when creating an affiliate program? - -Research
your competitors, pick a commission model to use, & decide whether to use software or a
network
-Which of the following is a common way to use cookies in affiliate marketing? - -Use them
to track user data on your site and reward your affiliates when their referrals make future
purchases.
-Which of the following is the correct hierarchy in Google Analytics?
A) Account>Property>View
B) Property>Account>View
C) View>Property>Account
D) Property>View>Account - -A) Account>Property>View
-Why would you want to exclude your internal traffic?
A) You don't want employees to purchase from the company website.
B) Customers come above employees in the visitor care framework.
C) There is a danger of hostile employees logging into the company site and executing
sabotage operations.
, D) A tool that allows for easily adding snippets of code into the html of your website - -D) A
tool that allows for easily adding snippets of code into the html of your website
-What is Google Tag Manager?
A) A dedicated customer service position for assisting web developers in using tags
B) A tool that allows for easily tagging visitors of a website
C) A web development position for adding snippets of code into the Html of a website
D) A tool that allows for easily adding snippets of code into the Html of your website - -B)
A tool that allows for easily tagging visitors of a website
-What are standard reports?
A) Reports that an analyst is required to regularly generate, usually set by the CEO
B) Reports of how the company is doing at hitting certain standards
C) Reports provided by Google with information that is usually useful to site administrators
D) Reports show by a web analytics tool that are common to all web analytic tools - -C)
Reports provided by Google with information that is usually useful to site administrators
-Why would company personnel be interested in knowing the hours during which their
site has the most traffic?
A) It will help them know when to have more customer-service staff available.
B) It will help them to know when to open their online store.
C) It will help them decide how much money to put into web development services.
D) It will help them make sure their hosting is sufficient so that the site doesn't crash
during peak hours. - -A) It will help them know when to have more customer-service staff
available.
-When would it be valuable to see real-time data?
A) When the company is running a live event such as a webinar
B) When an analyst is creating reports on annual website traffic
C) When an analyst wants something exciting to show their manager
D) It is usually not valuable - -A) When the company is running a live event such as a
webinar
-Why would a company want an analyst to monitor performance by acquisition channel?
(Select all that apply.) - -- It allows the company to see which channels are driving the most
revenue and invest more heavily in these channels.
- It allows the analyst to see what channels are converting poorly so the marketing team
can be notified and change its strategy for those channels.
-Which of the following is a common way to customize Google Analytics? (Select all that
apply.) - -- Tracking conversions
- Creating custom segments
- Connecting the website's internal search feature with Google Analytics
and Answers
What is affiliate marketing, according to the presenter? - -A form of performance-based
marketing
-What are affiliates? - -The people who refer potential buyers to your website
-What role did the pizza place play in the example that the presenter gave? - -The
merchant
-Which of the following is a popular commission model? - -CPA (Cost Per Acquisition)
-Which of the following types of affiliates are the most sought after? - -Both opinion
leaders and content producers
-Why is the CPS model profitable? - -You have nothing to lose because you don't pay until
you get a sale.
-What is the advantage of using affiliate software instead of an affiliate network? - -You
don't have to pay a commission to an affiliate network.
-Which of the following are "must-haves" when executing an affiliate program? - -Affiliate
agreement, consistent communication with affiliates, & answers to frequently asked
questions.
-Which of the following do you need to do when creating an affiliate program? - -Research
your competitors, pick a commission model to use, & decide whether to use software or a
network
-Which of the following is a common way to use cookies in affiliate marketing? - -Use them
to track user data on your site and reward your affiliates when their referrals make future
purchases.
-Which of the following is the correct hierarchy in Google Analytics?
A) Account>Property>View
B) Property>Account>View
C) View>Property>Account
D) Property>View>Account - -A) Account>Property>View
-Why would you want to exclude your internal traffic?
A) You don't want employees to purchase from the company website.
B) Customers come above employees in the visitor care framework.
C) There is a danger of hostile employees logging into the company site and executing
sabotage operations.
, D) A tool that allows for easily adding snippets of code into the html of your website - -D) A
tool that allows for easily adding snippets of code into the html of your website
-What is Google Tag Manager?
A) A dedicated customer service position for assisting web developers in using tags
B) A tool that allows for easily tagging visitors of a website
C) A web development position for adding snippets of code into the Html of a website
D) A tool that allows for easily adding snippets of code into the Html of your website - -B)
A tool that allows for easily tagging visitors of a website
-What are standard reports?
A) Reports that an analyst is required to regularly generate, usually set by the CEO
B) Reports of how the company is doing at hitting certain standards
C) Reports provided by Google with information that is usually useful to site administrators
D) Reports show by a web analytics tool that are common to all web analytic tools - -C)
Reports provided by Google with information that is usually useful to site administrators
-Why would company personnel be interested in knowing the hours during which their
site has the most traffic?
A) It will help them know when to have more customer-service staff available.
B) It will help them to know when to open their online store.
C) It will help them decide how much money to put into web development services.
D) It will help them make sure their hosting is sufficient so that the site doesn't crash
during peak hours. - -A) It will help them know when to have more customer-service staff
available.
-When would it be valuable to see real-time data?
A) When the company is running a live event such as a webinar
B) When an analyst is creating reports on annual website traffic
C) When an analyst wants something exciting to show their manager
D) It is usually not valuable - -A) When the company is running a live event such as a
webinar
-Why would a company want an analyst to monitor performance by acquisition channel?
(Select all that apply.) - -- It allows the company to see which channels are driving the most
revenue and invest more heavily in these channels.
- It allows the analyst to see what channels are converting poorly so the marketing team
can be notified and change its strategy for those channels.
-Which of the following is a common way to customize Google Analytics? (Select all that
apply.) - -- Tracking conversions
- Creating custom segments
- Connecting the website's internal search feature with Google Analytics
