Test Bank For Social Media Marketing, A Strategic Approach, 2Nd Edition Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Debra Zahay, Mary Lou Roberts | Complete Guide A+.

TEST BANK FOR SOCIAL MEDIA
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#se MARKETING, A STRATEGIC APPROACH,#se #se #se




2ND EDITION MELISSA S. BARKER,
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DONALD I. BARKER, NICHOLAS F.
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#se BORMANN, DEBRA ZAHAY, MARY LOU
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ROBERTS #se




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Chapter #se02—Goals #seand
#seStrategies


True / False

1. A social media marketing plan does not require monitoring or adjustment during its implementation.
a. True
b. False
ANSWER: False

2. The most popular uses for social media are brand awareness and building brand preference.
a. True
b. False
ANSWER: True

3. Some of a brand's most passionate advocates can start off as disgruntled customers.
a. True
b. False
ANSWER: True

4. It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message
on these channels at every opportunity.
a. True
b. False
ANSWER: False

5. A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.
a. True
b. False
ANSWER: True

6. Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot
help achieve.
a. True
b. False
ANSWER: False

Multiple Choice

7. Which of the following is not part of the social media marketing planning cycle?
a. Setting goals
b. Tuning
c. Driving traffic
d. Implementing
e. Monitoring
ANSWER: c

8. Why is it important to listen to conversations about a brand?
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