MNM3705 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2025 - DUE September 2025

MNM3705 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2025 - DUE September 2025; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us.. Summary of what • The scope is not discussed at all. Read the Yuppiechef Premium Kitchen Tools case study that is available online. (See the announcement section of the module site for a link to the prescribed case study.) Initially, the business only sold their products online, but in recent years has also opened several physical stores. Yuppiechef is further known for finding creative ways in promoting their brand. Assume the owner has decided to launch coffee cafes within their physical stores. The intention is to only use Yuppiechef kitchenware when serving light meals and drinks to customers. Yuppiechef has now hired you as their project manager, tasked with developing the marketing communication planning process to ensure their target market is aware of and excited about the new initiative. Because marketing communication is planned as part of the overall marketing strategy and conforms to the basic principles of integrated marketing communication, it is vital that a systematic plan should be followed. • The scope is incomplete. • The why, who and how are not discussed, or are discussed superficially. • Discussion regarding YuppieChef directly from textbook(s) or the internet. • Sufficient information on the scope. • The why, who and how are briefly discussed. • Comprehensive information on the scope. • The why, who and how are discussed in detail. • The statement of the project scope is clear and evident. the project is about, which includes everything the project is intended to achieve and how this will be done (not in bullet form). 0 Reason for the project 0 Why the project needs to be done (objective) 0 Who will be involved in the project (personnel) 0 How you intend completing the 5 project (elements) Length: Approximately half a page *Hint: Refer to the assignment brief/question in Tutorial Letter 101. COMMENTS: STEP 2: SITUATION ANALYSIS 0-12 MARKS 13-18 MARKS 19-25 MARKS MARK A detailed situation • No situation analysis is discussed. • No SWOT analysis has been done. • If a SWOT analysis has been done, it is based on theory, not the new division. • SWOT is not done in detail, the focus is not on each element, and the SWOT is not related to the new division • Situation analysis has been done. • All aspects of SWOT analysis are sufficiently discussed and based on the new division. • Each aspect discussed in the SWOT analysis is in line with the project scope. • The target market is sufficiently discussed, and the focus is on the Yuppiechef Coffee Cafes consumer. • Situation analysis on the new division is discussed in detail. • The elements of the SWOT analysis are understood and correctly applied to the new division. • Yuppiechef Coffee Cafes is described in a complete and detailed way. • Very thorough competitor analysis has been done on all the division’s competitors. • Excellent understanding of a situation analysis and its application to the new division. • Situation analysis is applied correctly to Yuppiechef Coffee Cafes, for this project. analysis needs to be done for Yuppiechef Coffee Cafes . A situation analysis consists of 0 a SWOT analysis 0 TARGET market identification 0 a competitor analysis 25 Length: Approximately three (3) pages MNM3705/101/3/2025 26 • No target market has been identified. • If identified, the target market does not reflect the new division’s target market. • The target market has not been described in detail, by focusing on all aspects of segmentation. • No competitor analysis has been done. • If a competitor analysis has been done, it does not refer to the new division’s direct competition. • The competitor analysis is sufficiently discussed and focuses on the new division. • Motivation for, and discussion of, the new division’s target market, with competitors and SWOT elements explained clearly and in detail. COMMENTS: STEP 3: OBJECTIVES 0-4 MARKS 5-7 MARKS 8-10 MARKS MARK Summary of the • No objectives are discussed. • The objectives are not realistic, measurable, specific or achievable. • The objectives are not related to the project scope and the marketing communication campaign. • The objectives are not related to the new division. • Theoretical objectives are discussed. • No understanding of setting marketing objectives is evident. • The stated objectives are realistic, measurable, specific and achievable (maybe not all, but the understanding is there). • The objectives are related to the new division. • The objectives are related to this project (marketing communications campaign). • The stated objectives are all clear and to the point. • the stated objectives are all realistic, measurable, specific and achievable within a given time frame. • The objectives are in line with the scope discussion and the purpose of the marketing communication campaign. • Excellent understanding of setting objectives for a given project. project objectives, i.e. what Yuppiechef Coffee Cafes wants to achieve through this project. Objectives should be 0 measurable 0 realistic 0 specific 0 achievable Length: Approximately half 10 a page. COMMENTS: STEP 4: BUDGET 0-4 MARKS 5-7 MARKS 8-10 MARKS MARK Budgets represent a detailed analysis of how an organisation • No budget. • The budget is not in table format. • The budget is in table format. • The budget is detailed (unit cost per element and total costs are given). MNM3705/101/3/2025 27 expects and plans • The budget is not • The budget • Each element is to spend its money specific. contains numbers budgeted for very in the future on a specific campaign. o Budgets are always in table format. o The budget should be in line with the project scope, target market and objectives. • The budget does not contain the same elements as discussed in the project scope. • The budget is not detailed (does not contain all elements that this project will (amounts). • The elements budgeted for fit the target market. • Amounts budgeted for are realistic. • The budget is in line with the project objectives. specifically and in detail. • The budgeted amounts are realistic. • Elements discussed in the scope, appear in the budget. • The budget is in line with the project objectives. • The elements budgeted for fit the target market. 10 o The budget should be detailed. All possible costs should be considered. implement). • The budget does not contain any amounts. • The budget makes provision • Excellent understanding of budgeting for marketing communication. for operational Length: Approximately one (1) page expenditures (waiters, chefs, restaurant rent, etc). • The budget is theoretically discussed. COMMENTS: TECHNICAL ASPECTS (PLEASE READ CAREFULLY, TO AVOID MARKS BEING DEDUCTED) IMPORTANT: You will lose marks for failing to adhere to these technical requirements Minimum of four (4) pages, but not more than seven (7) pages (excluding cover page, declaration, index and references) (-1 mark if the pages are less or more than suggested). Typed in Arial 11 font; 1.5 line spacing; margins 2.54cm (-1 mark if font, size or margins differ). Your discussion and motivations should be linked to Yuppiechef Coffee Cafes. All sources consulted should be fully referenced and you should phrase the discussion in YOUR OWN WORDS. If not, you will receive ZERO for this portfolio, as it will be regarded as plagiarism. (-50 marks) COMMENTS: MNM3705/101/3/2025 28 ASSIGNMENT 02 MARK TOTAL 50 STEP 5: COMMUNI- CATION ELEMENTS 0-9 MARKS 10-14 MARKS 15-20 MARKS MARK A detailed discussion on the media channels (marketing communication elements) such as advertising (broadcasting, print, etc) and personal selling that you think Yuppiechef Coffee Cafes should use, to communicate the services of the new division. 0 NB: This step should be in line with steps 1-4. 0 Each element should be discussed in detail, based on: Which channels? Why those channels? How many ads? What time of the day? How frequent? What will the message contain? How will it be used? Which part of the target market will be reached? Length: Approximately three (3) pages • No communication elements are discussed. • Communication elements are not in line with the scope, objectives, budget and target market of this project. • The discussion is based on theory and do not focus on the new division. • Communication elements are not applicable to this project. • Communication elements are not discussed in detail according to: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • Understanding of marketing communication elements in general is not clear. • Marketing communication elements are discussed in broad groups, not according to the specific type of channel. • Marketing communication elements are discussed practically, in terms of this project. • The same communication elements are consistently used throughout steps 1-4. • Each stated communication element is discussed in detail, based on: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • The specific type of channel is discussed, not just the broad group of communication elements. • The practical discussion shows a clear grasp of each communication element and how it fits into the project. • The selected communication elements fit the target market. • The selection of marketing communication elements are realistic and thoroughly discussed in terms of the project. • All elements are consistently referred to and used throughout steps 1-4 . • Detailed discussion on each element is given, based on: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • The type of communication elements discussed, address the target market. • Excellent understanding of how The division can use the selected marketing communication elements in this campaign. • Attention to detail is evident. 20 COMMENTS: RUBRIC - ASSIGNMENT 02 MNM3705/101/3/2025 29 STEP 6: PERSONNEL REQUIRE- MENTS 0-2 MARKS 3 MARKS 4-5 MARKS MARK Detailed discussion of all the people involved in this marketing communications campaign/project. The focus is on their skills, qualifications, training, etc. Length: Approximately two (2) pages • No personnel requirements are identified. • The identified personnel requirements are insufficient. • Wrong personnel (operational staff) have been identified for the campaign. • The personnel requirements are identified. • The identified personnel requirements are discussed in detail (qualifications, skills, duties, expectations). • Clear understanding of all personnel required for this project. • Detailed discussion of each requirement. • "Out-of-the-box" thinking about who will be needed to make the project a success. 5 COMMENTS: STEP 7: WORK BREAKDOWN SCHEDULE AND TIMELINE 0-7 MARKS 8-11 MARKS 12-15 MARKS MARK This is where the entire "plan" comes together: objectives, budget, elements and personnel. Each task must have a start and end date, and duration. The work breakdown structure is done in a detailed table or figure format. Length: Approximately one (1) page • No integration of tasks. • No timeline (start- end date and duration) is provided. • No discussion of task description, elements and/or personnel. • The WBS is not in line with objectives. • The WBS and timeline are not in table or figure format. • No clear understanding of the purpose of the WBS. • A theoretical discussion is given, without a practical application. • The WBS and timeline are provided for each element and task. • The WBS shows the start and end dates, and the duration. • Personnel are indicated for each task. • Each objective is indirectly addressed in the WBS and timeline. • The tasks, personnel, elements and timeline are perfectly and logically integrated. • All objectives are addressed in the WBS. • Excellent understanding of how to develop a WBS and timeline for this marketing communications campaign. 15 COMMENTS: STEP 8: PROBLEMS AND ASSUMP- TIONS 0-4 MARKS 5-7 MARKS 8-10 MARKS MARK Any problems that may occur with this marketing communication plan need to be • No problems or assumptions are identified. • The problems or assumptions are not in line with the new division and this project. • The problems or assumptions are clearly identified and discussed/explained. • The identified problems or assumptions are related to this • Excellent understanding of the marketing communications campaign, which allows for the identification of 10 MNM3705/101/3/2025 30 anticipated and indicated. Length: Approximately half a page. • The problems or assumptions are operations-related, not campaignrelated. • The problems or assumptions are listed, but not explained. marketing communications campaign. • The identified problems or assumptions are logical and could possibly occur. possible problems or assumptions. • The problems or assumptions are discussed/explained in detail. COMMENTS: TECHNICAL ASPECTS (PLEASE READ CAREFULLY, TO AVOID MARKS BEING DEDUCTED) IMPORTANT: You will lose marks for failing to adhere to these technical requirements. Minimum of five (5) pages, but not more than eight (8) pages (excluding cover page, declaration, index and references) (-1 mark if the pages are less or more than suggested). Typed in Arial 11 font; 1.5 line spacing; margins 2.54cm (-1 mark if font, size or margins differ). Your discussion and motivations should be linked to Yuppiechef Coffee Cafes. All sources consulted should be fully referenced, and you should phrase the discussion in YOUR OWN WORDS. If not, you will receive ZERO for this portfolio, as it will be regarded as plagiarism. (-50 marks) COMMENTS: MNM3705/101/3/2025 31 EXAMINATION PORTFOLIO MARK TOTAL 100 STEP 1: SCOPE 0-2 MARKS 3 MARKS 4-5 MARKS MARK Summary of what the project is about, which includes everything the project is intended to achieve and how this will be done (not in bullet form). 0 Reason for the project 0 Why the project needs to be done (objective) 0 Who will be involved in the project (personnel) 0 How you intend completing the project (elements) Length: Approximately half a page *Hint: Refer to the assignment brief/question in Tutorial Letter 101. • The scope is not discussed at all. • The scope is incomplete. • The why, who and how are not discussed, or are discussed superficially. • Copied theory or information on Yuppiechef directly from textbook( s) or the internet. • Sufficient information on the scope. • The why, who and how are briefly discussed. • Comprehensive information on the scope. • The why, who and how are discussed in detail. • The statement of the project scope is clear and evident. 5 COMMENTS: STEP 2: SITUATION ANALYSIS 0-4 MARKS 5-7 MARKS 8-10 MARKS MARK A detailed situation analysis needs to be done for Yuppiechef. A situation analysis consists of 0 a SWOT analysis 0 target market identification 0 a competitor analysis Length: Approximately three (3) pages • No situation analysis is discussed. • No SWOT analysis has been done. • If a SWOT analysis has been done, it is based on theory, not on the new division. • SWOT is not done in detail, the focus is not on each element, and the SWOT is not related to the new division and does not address the scope of the project. • No target market has been identified. • If identified, the target market does not reflect the new division’s target market. • Situation analysis has been done. • All aspects of SWOT analysis are sufficiently discussed and based on the new division. • Each aspect discussed in the SWOT analysis is in line with the project scope. • The target market is sufficiently discussed, and the focus is on the Yuppiechef Coffee Cafe consumer. • Competitor analysis is sufficiently discussed and focuses on the new division. • Situation analysis on the new division is discussed in detail. • The elements of the SWOT analysis are understood and correctly applied to the new division. • Yuppiechef’s target market is described in a complete and detailed way. • Very thorough competitor analysis has been done on all Yuppiechef Coffee Café’s competitors. • Excellent understanding of a situation analysis and its application to the new division. 10 RUBRIC - EXAMINATION PORTFOLIO {ASSIGNMENT 03) MNM3705/101/3/2025 32 • The target market has not been described in detail, by focusing on all aspects of segmentation. • No competitor analysis has been done. • If a competitor analysis has been done, it does not refer to the new division’s direct competition. • Situation analysis is applied correctly to the new division for this project. • Motivation for, and discussion of, the Yuppiechef Coffee Café’s target market, with competitors and SWOT elements explained clearly and in detail. COMMENTS: STEP 3: OBJECTIVES 0-2 MARKS 3 MARKS 4-5 MARKS MARK Summary of the project objectives, i.e. what Yuppiechef Coffee Cafes wants to achieve through this project. Objectives should be: 0 measurable 0 realistic 0 specific 0 achievable Length: Approximately half a page. • No objectives are discussed. • The objectives are not realistic, measurable, specific or achievable. • The objectives are not related to the project scope and the marketing communication campaign. • The objectives are not related to the new division. • The theoretical objectives are discussed. • No understanding of setting marketing objectives is evident. • The stated objectives are realistic, measurable, specific and achievable (maybe not all, but the understanding is there). • The objectives are related to the new division. • The objectives are related to this project (marketing communications campaign). • The stated objectives are all clear and to the point. • The stated objectives are all realistic, measurable, specific and achievable within a given time frame. • The objectives are in line with the scope discussion and the purpose of the marketing communication campaign. • Excellent understanding of setting objectives for a given project. 5 COMMENTS: STEP 4: BUDGET 0-4 MARKS 5-7 MARKS 8-10 MARKS MARK Budgets represent a detailed analysis of how an organisation expects and plans to spend its money on a specific campaign in the future. 0 Budgets are always in table format. 0 A budget should be in line with the project scope, target market and objectives. 0 A budget should be detailed. All possible costs should be considered. • No budget. • The budget is not in table format. • The budget is not specific. • The budget does not contain the same elements as discussed in the project scope. • The budget is not detailed (containing all elements that this project will implement). • The budget does not contain any amounts. • The budget makes provision for operational expenditures • The budget is in table format. • The budget contains numbers (amounts). • The elements budgeted for fit the target market. • Amounts budgeted for are realistic. • The budget is in line with the project objectives. • The budget is detailed (unit cost per element and the total costs are given). • Each element is budgeted for very specifically and in detail. • The budgeted amounts are realistic. • Elements discussed in the scope appear in the budget. • The budget is in line with the project objectives. • The elements budgeted for fit the target market. • Excellent understanding of budgeting for 10 MNM3705/101/3/2025 33 Length: Approximately one (1) page • The budget is theoretically discussed. marketing communication. COMMENTS: STEP 5: COMMUNICATION ELEMENTS 0-7 MARKS 8-11 MARKS 12-15 MARKS MARK A detailed discussion on the media channels (marketing communication elements) such as advertising (broadcasting, print, etc) and personal selling that you think Yuppiechef Coffee Cafes should use, to communicate a new division. o NB: This step should be in line with steps 1--4. o Each element should be discussed in detail, based on: Which channels? Why those channels? How many ads? What time of the day? How frequent? What will the message contain? How will it be used? Which part of the target market will be reached? Length: Approximately three (3) pages • No communication elements are discussed. • The communication elements are not in line with the scope, objectives, budget and target market of this project. • The discussion is based on theory, not on the new division. • The communication elements are not applicable to this project. • The communication elements are not discussed in detail according to: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • Understanding of marketing communication elements in general is not clear. • Marketing communication elements are discussed in broad groups, not according to the specific type of channel. • Marketing communication elements are discussed practically in terms of this project. • The same communication elements are consistently used throughout steps 1--4. • Each stated communication element is discussed in detail, based on: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • The specific type of channel is discussed, not just the broad group of communication elements. • The practical discussion shows a clear grasp of each communication element, and how it fits into the project. • The selected communication elements fit the target market. • The selection of marketing communication elements is realistic and thoroughly discussed in terms of the project. • All elements are consistently referred to and used throughout steps 1--4. • A detailed discussion on each element is given, based on: 0 Which channels? Why those channels? 0 How many ads? 0 What time of the day? 0 How frequent? 0 What will the message contain? 0 How will it be used? 0 Which part of the target market will be reached? • The type of communication elements discussed, address the target market. • Excellent understanding of how The new division can use the selected marketing communication elements in this campaign. • Attention to detail is evident. 15 COMMENTS: STEP 6: PERSONNEL REQUIREMENTS 0-2 MARKS 3 MARKS 4-5 MARKS MARK Detailed discussion of all the people involved in this marketing • No personnel requirements are identified. • Personnel requirements are identified. • Clear understanding of all personnel required for this project. 5 MNM3705/101/3/2025 34 communications campaign/project. The focus is on their skills, qualifications, training, etc. Length: Approximately two (2) pages • Identified personnel requirements are insufficient. • Wrong personnel (operational staff) have been identified for the campaign. • Identified personnel requirements are discussed in detail (qualifications, skills, duties, expectations). • Detailed discussion of each requirement. • "Out-of-the-box" thinking about who will be needed to make the project a success. COMMENTS: STEP 7: WORK BREAKDOWN SCHEDULE (WBS) AND TIMELINE 0-7 MARKS 8-11 MARKS 12-15 MARKS MARK This is where the entire "plan" comes together: objectives, budget, elements and personnel. Each task needs to have a start and end date, and duration. The work breakdown structure is done in a detailed table or figure format. Length: Approximately one (1) page • No integration of tasks. • No timeline (start-end date and duration) is provided. • No discussion of task description, elements and/or personnel. • The WBS is not in line with objectives. • WBS and timeline are not in table or figure format. • No clear understanding of the purpose of the WBS. • Theoretical discussion is given, without a practical application. • The WBS and timeline are provided for each element and task. • The WBS shows the start and end dates, and the duration. • Personnel are indicated for each task. • Each objective is indirectly addressed in the WBS and timeline. • The tasks, personnel, elements and timeline are perfectly and logically integrated. • All objectives are addressed in the WBS. • Excellent understanding of how to develop a WBS and timeline for this marketing communications campaign. 15 COMMENTS: STEP 8: PROBLEMS AND ASSUMPTIONS 0-2 MARKS 3 MARKS 4-5 MARKS MARK Any problems that may occur with this marketing communication plan need to be anticipated and indicated. Length: Approximately half a page. • No problems or assumptions are identified. • The problems or assumptions are not in line with the new division and this project. • The problems or assumptions are operations-related, not campaign-related. • The problems or assumptions are listed, but not explained. • The problems or assumptions are clearly identified and discussed/explained. • The identified problems or assumptions are related to this marketing communications campaign. • The identified problems or assumptions are logical and could possibly occur. • Excellent understanding of the marketing communications campaign, which allows for the identification of possible problems or assumptions. • Problems or assumptions are discussed/explained in detail. 5 COMMENTS: MNM3705/101/3/2025 35 STEP 9: 0-4 MARKS 5-7 MARKS 8-10 MARKS CONTINGENCY MARK PLAN Discussion of "solutions" to the identified problems or assumptions. NB: This step should • No contingency plan is discussed. • The contingency plan is not in line with the problems discussed in step 8. • The contingency plan is not clear, logical or understandable. • The contingency plan does not relate to the new division. • The contingency plan is given, based on the problems or assumptions in step 8. • Each problem or assumption is • The discussion shows an excellent understanding of the new division contingency plan in terms of the identified problems or assumptions. align with step 8. addressed in the contingency plan. 10 Length: Approximately half a page. COMMENTS: STEP 10: 0-2 MARKS 3 MARKS 4-5 MARKS MARK IMPLEMENTATION A summary of the • No implementation summary is provided. • The implementation summary is discussed in detail. • The implementation is discussed in detail, focusing on various other specific strategies implemented by the new division. • The implementation summary explains how the new division as a whole is involved in this project. implementation of the plan. This is the actual "doing it". Length: Approximately half a page. 5 COMMENTS: STEP 11: 0-2 MARKS 3 MARKS 4-5 MARKS MARK EVALUATION, CONTROL AND FOLLOW-UP A summary of how • No discussion of evaluation, control and follow-up. • If discussed, the discussion is vague and does not relate to the marketing communications campaign. • Sufficient discussion or explanation of the evaluation, follow-up and control activities that project personnel are undertaking to measure the outcomes. • The discussion shows a clear understanding of the importance of evaluation, control and follow-up. • Excellent discussion of how the new division’s project personnel will measure the outcomes of the campaign. evaluation, follow-up and control are being done by the project personnel. Length: Approximately half a page. 5 COMMENTS: CREATIVE PROJECT EXAMPLE 0--4 MARKS 5-7 MARKS 8-10 MARKS MARK Creative example of one of the marketing communication elements you are using to communicate the new division to the target market. • No example is given. • If given, the example does not relate to the new division. • The example has been copied. • The example does not reflect on the marketing • The example is good but lacks creativity. • The example is clear. • The example is budgeted for. • The example is extremely creative. • The example delivers the message clearly. 10 MNM3705/101/3/2025 36 Length: Approximately one (1) page. communication project. • The type of element used is not budgeted for. • The example portrays the correct message.