MBA 776 LSUS- Darrat Exam 1 Questions
With Correct Answers
Global |Commerce |thrives |during... |- |CORRECT |ANSWER✔✔-Peacetime
|
(Economic |boom |in |1990s, |end |o |gthe |Cold |War, |Opening |former |communist |countries |to |
world |trading |system)
Why |is |international |trade |important? |- |CORRECT |ANSWER✔✔-Lack |of |consistent |and |
predictable |trade |policies |can |lead |to |tension
(Company |scandals |and |layoffs, |wars |and |political |unrest, |natural |disasters |and |pandemics, |
financial |and |economic |disruptions)
4 |trends |affecting |global |business |- |CORRECT |ANSWER✔✔-1. |Growth |of |the |WTO |and |open |
trade |agreements
2. |developing |countries |moving |toward |free |trade
3. |Internet, |cellular |and |networked |communication
4. |Mandate |to |manage |the |global |environment |for |the |future
What |happens |during |the |globalization |of |markets |increase |- |CORRECT |ANSWER✔✔-More |
foreign |customers, |competitors, |suppliers
Competition |comes |from |domestic |and |foreign |firms
What |is |the |importance |of |US |brands |having |global |reach |- |CORRECT |ANSWER✔✔-Important |
for |US |businesses |to |thrive
Foreign |Sales |can |exceed |domestic |sales
,Foreign |investments |generate |a |lot |of |revenue
The |performance |of |business |activities |- |CORRECT |ANSWER✔✔-Plan, |price, |promotion, |direct |
flow |of |goods |and |services |for |profit
For |consumers |or |users |in |more |than |one |nation
Unique |form |domestic |marketing |- |CORRECT |ANSWER✔✔-Many |unfamiliar |problems |require |
unique |strategies |to |cope |with |problems
Level |of |uncertainty |and |uncontrollable |in |foreign |markets
Uncontrollable |uncertainty |- |CORRECT |ANSWER✔✔-Created |by |uncontrollable |elements |in |
business |environments
Each |international |market |has |it's |own |set |of |factors
Why |is |a |marketing |program |designed |- |CORRECT |ANSWER✔✔-For |optimal |adjustment |to |
uncertainty
What |do |controllable |elements |in |domestic |environments |do |- |CORRECT |ANSWER✔✔-Blend |
all |elements |to |capitalize |on |anticipated |demand
Can |alter |elements |if |needed:
(changing |market |conditions, |consumer |tastes, |and |corporate |objectives)
What |are |uncontrollable |elements |in |domestic |environments |- |CORRECT |ANSWER✔✔-Actively |
evaluate |elements |to |make |adjustments
Determine |the |outcome |of |the |marketing |enterprise
, Domestic |Environment |Uncontrollables |Examples |- |CORRECT |ANSWER✔✔-political/legal |
forces, |economic |climate, |competition, |level |of |technology, |Structure |of |distribution, |
geography |and |infrastructure, |cultural |forces
Foreign |Environment |Uncontrollables |Examples |- |CORRECT |ANSWER✔✔-Political/legal |forces, |
economic |forces, |competitive |forces, |level |of |technology, |structure |of |distribution, |geography |
and |infrastructure, |cultural |forces
What |is |cultural |adjustment? |- |CORRECT |ANSWER✔✔-The |most |challenging |and |important |
task
Duties |of |international |marketers |- |CORRECT |ANSWER✔✔-•Interpret |influence |of |each |
uncontrollable |element |on |market
•Adjust |marketing |efforts |to |cultures |in |which |they |are |not |attuned
•Be |aware |of |own |frame |of |reference |when |evaluating |markets
Self-Reference |Criterion |(SRC) |- |CORRECT |ANSWER✔✔-Unconscious |reference |to |own |cultural |
values, |experiences, |knowledge.
| Problematic |when |used |for |decisions
Ethnocentrism |- |CORRECT |ANSWER✔✔-One's |own |country, |culture, |or |country |is |best
Most |problematic |when |affluent |countries |work |with |less |affluent
Both |SRC |and |Ethnocentrism |can |- |CORRECT |ANSWER✔✔-impede |ability |to |accurately |assess |
foreign |markets
How |to |avoid |business |errors |in |regard |to |SRC |and |Ethnocentrism |- |CORRECT |ANSWER✔✔-
1.Define |the |business |problem |or |goal |in |home-country |cultural |traits, |habits, |or |norms.
With Correct Answers
Global |Commerce |thrives |during... |- |CORRECT |ANSWER✔✔-Peacetime
|
(Economic |boom |in |1990s, |end |o |gthe |Cold |War, |Opening |former |communist |countries |to |
world |trading |system)
Why |is |international |trade |important? |- |CORRECT |ANSWER✔✔-Lack |of |consistent |and |
predictable |trade |policies |can |lead |to |tension
(Company |scandals |and |layoffs, |wars |and |political |unrest, |natural |disasters |and |pandemics, |
financial |and |economic |disruptions)
4 |trends |affecting |global |business |- |CORRECT |ANSWER✔✔-1. |Growth |of |the |WTO |and |open |
trade |agreements
2. |developing |countries |moving |toward |free |trade
3. |Internet, |cellular |and |networked |communication
4. |Mandate |to |manage |the |global |environment |for |the |future
What |happens |during |the |globalization |of |markets |increase |- |CORRECT |ANSWER✔✔-More |
foreign |customers, |competitors, |suppliers
Competition |comes |from |domestic |and |foreign |firms
What |is |the |importance |of |US |brands |having |global |reach |- |CORRECT |ANSWER✔✔-Important |
for |US |businesses |to |thrive
Foreign |Sales |can |exceed |domestic |sales
,Foreign |investments |generate |a |lot |of |revenue
The |performance |of |business |activities |- |CORRECT |ANSWER✔✔-Plan, |price, |promotion, |direct |
flow |of |goods |and |services |for |profit
For |consumers |or |users |in |more |than |one |nation
Unique |form |domestic |marketing |- |CORRECT |ANSWER✔✔-Many |unfamiliar |problems |require |
unique |strategies |to |cope |with |problems
Level |of |uncertainty |and |uncontrollable |in |foreign |markets
Uncontrollable |uncertainty |- |CORRECT |ANSWER✔✔-Created |by |uncontrollable |elements |in |
business |environments
Each |international |market |has |it's |own |set |of |factors
Why |is |a |marketing |program |designed |- |CORRECT |ANSWER✔✔-For |optimal |adjustment |to |
uncertainty
What |do |controllable |elements |in |domestic |environments |do |- |CORRECT |ANSWER✔✔-Blend |
all |elements |to |capitalize |on |anticipated |demand
Can |alter |elements |if |needed:
(changing |market |conditions, |consumer |tastes, |and |corporate |objectives)
What |are |uncontrollable |elements |in |domestic |environments |- |CORRECT |ANSWER✔✔-Actively |
evaluate |elements |to |make |adjustments
Determine |the |outcome |of |the |marketing |enterprise
, Domestic |Environment |Uncontrollables |Examples |- |CORRECT |ANSWER✔✔-political/legal |
forces, |economic |climate, |competition, |level |of |technology, |Structure |of |distribution, |
geography |and |infrastructure, |cultural |forces
Foreign |Environment |Uncontrollables |Examples |- |CORRECT |ANSWER✔✔-Political/legal |forces, |
economic |forces, |competitive |forces, |level |of |technology, |structure |of |distribution, |geography |
and |infrastructure, |cultural |forces
What |is |cultural |adjustment? |- |CORRECT |ANSWER✔✔-The |most |challenging |and |important |
task
Duties |of |international |marketers |- |CORRECT |ANSWER✔✔-•Interpret |influence |of |each |
uncontrollable |element |on |market
•Adjust |marketing |efforts |to |cultures |in |which |they |are |not |attuned
•Be |aware |of |own |frame |of |reference |when |evaluating |markets
Self-Reference |Criterion |(SRC) |- |CORRECT |ANSWER✔✔-Unconscious |reference |to |own |cultural |
values, |experiences, |knowledge.
| Problematic |when |used |for |decisions
Ethnocentrism |- |CORRECT |ANSWER✔✔-One's |own |country, |culture, |or |country |is |best
Most |problematic |when |affluent |countries |work |with |less |affluent
Both |SRC |and |Ethnocentrism |can |- |CORRECT |ANSWER✔✔-impede |ability |to |accurately |assess |
foreign |markets
How |to |avoid |business |errors |in |regard |to |SRC |and |Ethnocentrism |- |CORRECT |ANSWER✔✔-
1.Define |the |business |problem |or |goal |in |home-country |cultural |traits, |habits, |or |norms.
