TIKTOK MEDIA BUYING CERTIFICATION PRACTICE TEST QUESTIONS WITH 100% CORRECT ANS!!
What does the learning phase help TikTok's algorithm do? - (answer)Find suitable audiences and
optimize delivery
How many conversions are typically needed to exit the learning phase? - (answer)50
What is an indicator that an ad group has passed the learning phase? - (answer)CPA is generally below
the Cost Cap bid
What change is NOT recommended during the learning phase? - (answer)Decreasing budget by 25%
What are valid optimization levers if an ad group fails to pass the learning phase? - (answer)Updating
creatives; Increasing bid
What is the minimum number of conversions needed in the first 10 days for a better chance to pass
learning phase? - (answer)20
How should you track CPA for <5 daily conversions? - (answer)7-day average
What is split testing in TikTok Ads Manager? - (answer)Running tests with 2 ad groups to compare
results
What can be tested in a split test? - (answer)Targeting; Creative; Optimization strategy
Which of the following ensures accurate split test results? - (answer)Keep all settings constant except
one variable
What is the recommended minimum duration for a split test? - (answer)7 days
What does the learning phase help TikTok's algorithm do? - (answer)Find suitable audiences and
optimize delivery
How many conversions are typically needed to exit the learning phase? - (answer)50
What is an indicator that an ad group has passed the learning phase? - (answer)CPA is generally below
the Cost Cap bid
What change is NOT recommended during the learning phase? - (answer)Decreasing budget by 25%
What are valid optimization levers if an ad group fails to pass the learning phase? - (answer)Updating
creatives; Increasing bid
What is the minimum number of conversions needed in the first 10 days for a better chance to pass
learning phase? - (answer)20
How should you track CPA for <5 daily conversions? - (answer)7-day average
What is split testing in TikTok Ads Manager? - (answer)Running tests with 2 ad groups to compare
results
What can be tested in a split test? - (answer)Targeting; Creative; Optimization strategy
Which of the following ensures accurate split test results? - (answer)Keep all settings constant except
one variable
What is the recommended minimum duration for a split test? - (answer)7 days