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Summary FULL SYLLABUS IEB tourism notes

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This document contains the IEB grade 12 FULL SYLLABUS notes on the tourism subject. My year average is 90%. Message me for any questions or more useful documents.

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Uploaded on
November 14, 2020
Number of pages
22
Written in
2019/2020
Type
Summary

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Tourism Syllabus




Grade 12

,Topic
Tourismsectors

1.
factorscontributingtoaprofessionalimageofatourismlndus.to

Companytmage
'




Name

'




Logo
( short)
-




Slogan catchy ;
-




stationary
website
-





Companystaff
-




Employees (
training ; skills)


Colleagues ( teamwork ; respect)
.





Physicalappearanceanoproductpackag.in#
( name
'



?)
signage ;
easy
premi sis
-




( clean ; neat )



Decorations ( mood : colours )
'




Product ( eco
friendly i
-




packaging transport )
easy
-





Companycustomerpolicies
feedback
'




customer

-




Operating hours

-




rules ( quiet @ 22:00 )





Marketingmaterial
-




advertising
-




advertising media
'




advertising message
( offend culture ; discriminate )





companyenviromentalmessag.ee
(
'




environment recycle ; reuse water ,




2.
Professionallmage-fStaffintourismindust#
① Uniforms

i. type 31 colour clothes

neat ; tucked





Personalhygiene
'




short nails ; perfume

, ③ Diresscode
( formal
-




dress to standard ; tucked )




④ Grooming
'




no
heavy makeup
'




strong perfume
no scent

'



men
groomed neatly

⑤ lnteractionwithcustomers
-




contact ; smile ; dont smoke I drink
eye


⑥ Communications
-




words ;
no swear
slang ; speak clear




strategiesusedbycompaniestomaintainstandafope.ir
3.




formancemanagement

evaluate and monitor the performance of business and the
efficiency of it 's
employees


olnservicetraining

Can
takes place once
employee begins
work
during normal
working hours . be done
throughout year
.




Get specialists to train staff .




ocustomerssurveys
product /

Best time after customer used service
:
directly has .





Info of product / service
obtained enhance
quality
: use to .




Qualitycontrolchecks
°





business acceptable standards in the
way they operate
ensures meets .




Teamandpeerreviews
°





performance feedback
employees working together evaluate an others and
give on how to


improve service levels




4. Howtheimpactofserviceinonesectorimpactsanothersec#

Multiplier effect → if bad service with leads bad comments the
employees
it to on
company
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