MKT 315: Midterm Chapters 1 - 4. Questions &
Answers.
1. What is the process that determines what is needed, how to collect it, analyze it,
and use it for effective market planning? - ANSWER: Marketing information
system
2. Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the
homeless. This is an example of _________. - ANSWER: Cause Marketing
3. A detailed marketing plan does not include: - ANSWER: Marketing Mix
4. Ginger Jones was reading an interesting newspaper article that discussed the
diverse culture of a foreign land. However, by the time she finished reading the
article, she discovered that the content was actually an advertisement for a travel
company. This is an example of ______. - ANSWER: Native Advertising
5. Which is the key strategic decision in formulating a marketing plan? -
ANSWER: All of the above
6. What is the process called when the wholesalers and manufacturers segment
their markets much the same way as retailers? - ANSWER: B2B Segmentation
7. The process of developing and executing strategies and tactics to market and
sell a product or service to a very specific target segment is: - ANSWER:
Micromarketing
8. Which of the following options is not used in SWOTT analysis to set a direction in
the brand of a highly competitive marketplace? - ANSWER: treats
9. Which of the following is not an economic factor: - ANSWER: Customer's Data
10. Harvest Brew is demonstrating _________ when it claims that its coffee products
are "the finest in the world!" - ANSWER: Puffery
11. "Blackfish" is a documentary about Tilikum, a killer whale housed at SeaWorld
Orlando who was used in its Shamu shows. In what year was this documentary
released? - ANSWER: 2013
12. The statement, "do no harm," is an integral part of __________. - ANSWER:
The marketer's code of ethics
13. Which of the options below enable marketers to understand when they have
achieved the goals of success throughout the plan, and allow them to quickly
Answers.
1. What is the process that determines what is needed, how to collect it, analyze it,
and use it for effective market planning? - ANSWER: Marketing information
system
2. Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the
homeless. This is an example of _________. - ANSWER: Cause Marketing
3. A detailed marketing plan does not include: - ANSWER: Marketing Mix
4. Ginger Jones was reading an interesting newspaper article that discussed the
diverse culture of a foreign land. However, by the time she finished reading the
article, she discovered that the content was actually an advertisement for a travel
company. This is an example of ______. - ANSWER: Native Advertising
5. Which is the key strategic decision in formulating a marketing plan? -
ANSWER: All of the above
6. What is the process called when the wholesalers and manufacturers segment
their markets much the same way as retailers? - ANSWER: B2B Segmentation
7. The process of developing and executing strategies and tactics to market and
sell a product or service to a very specific target segment is: - ANSWER:
Micromarketing
8. Which of the following options is not used in SWOTT analysis to set a direction in
the brand of a highly competitive marketplace? - ANSWER: treats
9. Which of the following is not an economic factor: - ANSWER: Customer's Data
10. Harvest Brew is demonstrating _________ when it claims that its coffee products
are "the finest in the world!" - ANSWER: Puffery
11. "Blackfish" is a documentary about Tilikum, a killer whale housed at SeaWorld
Orlando who was used in its Shamu shows. In what year was this documentary
released? - ANSWER: 2013
12. The statement, "do no harm," is an integral part of __________. - ANSWER:
The marketer's code of ethics
13. Which of the options below enable marketers to understand when they have
achieved the goals of success throughout the plan, and allow them to quickly
