IDSC 3001 EXAM REVIEW QUESTIONS AND
CORRECT ANSWERS!!
What is Internet Marketing?
Ability to target consumers and provide more data
What is Internet Advertising?
Sophisticated targeting by keywords, content, and location
What is Mobile Advertising?
Challenging due to higher app usage and data protections
What is Attention Span?
Generally decreasing span of focus
What do social media platforms command from consumers?
Time
Who is Sheryl Sandberg?
Facebook's copilot, increased users, devised advertising platform, attracted large brands
Where does Facebook's revenue come from?
Advertising
What two major challenges does social media advertising present?
Content adjacency and user attention
What is Content Adjacency?
Concern of ads running near offensive material, embarrassing advertisers
What is the difference between Google and Facebook?
Google is the hunt, Facebook is the hike
, What does 'hike' mean in the context of Facebook?
Rough idea of what will be encountered, lacks directed intent of search
Does Facebook advertise to purchase or build awareness?
Build awareness
What caused Facebook's IPO to slow and stock to go below issue price?
Failure to monetize mobile
What is Google's trick and what does it mean?
Matchmaking - pairing internet surfers with advertisers and taking a cut
What is Alphabet?
Google's evolved holding company investing in various endeavors
What type of ads receive the most spending?
Internet Ads
What is Market Capitalization (market cap)?
Value of a firm calculated by share price multiplied by number of shares
What is a Query?
Search
What is organic or natural search?
Search engine results returned and ranked according to relevance.
What is PageRank?
An algorithm used to rank websites.
What is Search Engine Optimization (SEO)?
The process of improving a page's organic search results.
What is link fraud?
CORRECT ANSWERS!!
What is Internet Marketing?
Ability to target consumers and provide more data
What is Internet Advertising?
Sophisticated targeting by keywords, content, and location
What is Mobile Advertising?
Challenging due to higher app usage and data protections
What is Attention Span?
Generally decreasing span of focus
What do social media platforms command from consumers?
Time
Who is Sheryl Sandberg?
Facebook's copilot, increased users, devised advertising platform, attracted large brands
Where does Facebook's revenue come from?
Advertising
What two major challenges does social media advertising present?
Content adjacency and user attention
What is Content Adjacency?
Concern of ads running near offensive material, embarrassing advertisers
What is the difference between Google and Facebook?
Google is the hunt, Facebook is the hike
, What does 'hike' mean in the context of Facebook?
Rough idea of what will be encountered, lacks directed intent of search
Does Facebook advertise to purchase or build awareness?
Build awareness
What caused Facebook's IPO to slow and stock to go below issue price?
Failure to monetize mobile
What is Google's trick and what does it mean?
Matchmaking - pairing internet surfers with advertisers and taking a cut
What is Alphabet?
Google's evolved holding company investing in various endeavors
What type of ads receive the most spending?
Internet Ads
What is Market Capitalization (market cap)?
Value of a firm calculated by share price multiplied by number of shares
What is a Query?
Search
What is organic or natural search?
Search engine results returned and ranked according to relevance.
What is PageRank?
An algorithm used to rank websites.
What is Search Engine Optimization (SEO)?
The process of improving a page's organic search results.
What is link fraud?
