OBJECTIVE ASSESSMENT DETAILED QUESTIONS
AND ANSWERS
1. Analyticsisabroadtermthatreferstoavarietyoftoolsthatinformman-agerial
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‘decisions.
Whichtermcanbe usedtodescribe managerialdecisions?
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a. Prescriptive
b. Predictive
c. Paretochart ‘
d. Biased ANS:a ‘ ‘
2. Whataretworeasonsfortheincreasinguseofanalyticsinorganizational
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decisionmaking?
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a. Relativelylowercostof computerstorage ‘ ‘ ‘ ‘ ‘
b. Loweravailabilityofstatisticalexperts
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c. Highercost of obtaining data ‘ ‘ ‘ ‘
d. Highercomputerprocessingpower ANS:a,d‘ ‘ ‘ ‘ ‘ ‘
3. Inwhatwaydoesprobabilitytheoryinformdecision-makingformanagers?
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a. By quantifyingrisk
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b. By quantifyingdata
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c. By quantifyingquality
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,d. By quantifyingcosts ANS:a
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4. WhichtypeofdataaretheOlympicmedalsofgold,silver,andbronze
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examples of?
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a. Nominaldata ‘
b. Ordinaldata ‘
c. Intervaldata ‘
d. Ratiodata ANS:b ‘ ‘ ‘
5. Whatare twoaspects of dataquality management?
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a. It calculates spurious data.
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b. It reduces the amount of incomplete data.
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c. Itmonitors data inputrates.
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d. Itcleansdata.ANS:b,d
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6. Whichtwoattributesindicatepotentialdataqualityissueswhenevaluatinga set
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ofnominaldata?
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a. Outlierdata ‘
b. Missing data ‘
c. Out-of-range data ‘
d. Misspelleddata ANS:b,d ‘ ‘ ‘ ‘
7. Whenconductingastudythatmeasuresanindividual'sweight,allscales are
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calibrated priortouse in measurement.Whichtype oferrorshouldthis
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‘ ‘
, proceduresignificantlyreduce? ‘ ‘
a. Systematic error ‘
b. Omissionerror ‘
c. Randomerror ‘
d. InformationerrorANS:a ‘ ‘ ‘
8. Anadvertisingmanagercreatesaresearchstudybypresentinglow,medi-um,
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orhighfrequencyofthesameadinmatchedmarkets.Themanagerthenreports on
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sales ineachmarket location.What is the termforthe different sales inthis study?
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a. Theexperimentalunit ‘ ‘
b. The treatment ‘
c. The response variable ‘ ‘
d. The intervention ANS:c ‘ ‘ ‘
9. Ahealthcare study follows a particularsample overtime toidentify howthe
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health habits of teenagers impact theirlikelihood ofacquiringvarious diseases
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laterintheirlife inthe hope that the healthcare organization will be abletocreate
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earlypreventionprograms.Whichtypeofresearchdesigndoes this study
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describe?
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a. Doubleblindstudy ‘ ‘
b. Systematic study ‘
c. Cohort study ‘
d. Experimentalstudy ANS:c ‘ ‘ ‘
10. Severalmissingvaluesinaparticularfieldinadatasetwereobserved.The ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘ ‘
likelihoodofarecordhavingamissingvalueiscorrelatedtoanothervariable inthe
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dataset.Whichtwotypes of errormight be introduced intothe dataset ifthe
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removed recordincludedmissingvalues?
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a. Systematic error ‘
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