Principles of Business, Marketing, and Finance (BMF)
Unit 9 Answers PHS questions with accurate answers
(L1) _____ factors in which distribution channels to utilize. Ans✓✓✓
Place
(L1) _____ includes media, print, and word of mouth. Ans✓✓✓
Promotion
(L1) _____ marketing involves developing these in such a way as to
ensure maximum satisfaction. Ans✓✓✓ Product
(L1) _____ must be fair, yet lead to profitability. Ans✓✓✓ Price
(L1) Define the four Ps of marketing in order. Ans✓✓✓ Product: Any
good or service that can be bought and sold
Price: The amount of money requested in exchange for a good or service
Place: Knowing how and where to deliver products to customers
Promotion: The process of communicating ideas to customers to
influence their buying decisions
,(L1) Marketing can be summarized with three simple ideas. Which is
NOT one of those ideas? Ans✓✓✓ marketing
(L1) Match the examples with the core elements of the marketing
concept. Answers may be used more than once.
Profit
Total Company Approach
Customer Satisfaction
Total Company Approach
Profit
Customer Satisfaction Ans✓✓✓ Match the examples with the core
elements of the marketing concept. Answers may be used more than
once.
,Without this, companies could not grow and develop new and better
products
This element deals with leveraging the skills of all departments of a
company to meet customer demands
Without this, customers will instead buy from competitors
This element includes all functions of a company working to achieve
desired goals
Marketing exists to earn this
Effective marketing helps companies discover, create, and increase this
(L1) What are the four Ps of marketing? Ans✓✓✓ product, price, place,
promotion
(L1) What is the marketing concept? Ans✓✓✓
, (L1) What is the process of promoting and selling products to
identifiable customers? Ans✓✓✓ find out how to make what customers
want
(L2) _____ is when a satisfied customer either gives a written or oral
recommendation to another prospective customer. Ans✓✓✓ Word-of-
mouth advertising
(L2) Choose True or False.
False
True
False
True
False Ans✓✓✓ Choose True or False.
Unit 9 Answers PHS questions with accurate answers
(L1) _____ factors in which distribution channels to utilize. Ans✓✓✓
Place
(L1) _____ includes media, print, and word of mouth. Ans✓✓✓
Promotion
(L1) _____ marketing involves developing these in such a way as to
ensure maximum satisfaction. Ans✓✓✓ Product
(L1) _____ must be fair, yet lead to profitability. Ans✓✓✓ Price
(L1) Define the four Ps of marketing in order. Ans✓✓✓ Product: Any
good or service that can be bought and sold
Price: The amount of money requested in exchange for a good or service
Place: Knowing how and where to deliver products to customers
Promotion: The process of communicating ideas to customers to
influence their buying decisions
,(L1) Marketing can be summarized with three simple ideas. Which is
NOT one of those ideas? Ans✓✓✓ marketing
(L1) Match the examples with the core elements of the marketing
concept. Answers may be used more than once.
Profit
Total Company Approach
Customer Satisfaction
Total Company Approach
Profit
Customer Satisfaction Ans✓✓✓ Match the examples with the core
elements of the marketing concept. Answers may be used more than
once.
,Without this, companies could not grow and develop new and better
products
This element deals with leveraging the skills of all departments of a
company to meet customer demands
Without this, customers will instead buy from competitors
This element includes all functions of a company working to achieve
desired goals
Marketing exists to earn this
Effective marketing helps companies discover, create, and increase this
(L1) What are the four Ps of marketing? Ans✓✓✓ product, price, place,
promotion
(L1) What is the marketing concept? Ans✓✓✓
, (L1) What is the process of promoting and selling products to
identifiable customers? Ans✓✓✓ find out how to make what customers
want
(L2) _____ is when a satisfied customer either gives a written or oral
recommendation to another prospective customer. Ans✓✓✓ Word-of-
mouth advertising
(L2) Choose True or False.
False
True
False
True
False Ans✓✓✓ Choose True or False.
