DIE4310: Marketing Nutrition & Health Promotion
questions with accurate answers
*5 steps* involved in the *development of a marketing PLAN*:
Ans✓✓✓ 1) *Determine the needs & wants of a target population*
2) *Specify benefits of a product/service*
3) Conduct a *situational analysis*
4) Develop a *marketing STRATEGY*
5) Develop a *budget & timetable*
*Market segmentation* Ans✓✓✓ tool used in analyzing market
research that *separates large groups of potential clients* into more
*distinct & homogeneous subgroups*
e.g. demographic, geographical, psychographic, & behavioristic
segmentation
*Marketing PRINCIPLES* can be used in Ans✓✓✓ planning,
implementation, & evaluation of a community-wide social marketing
campaign
*Social marketing* aims to change Ans✓✓✓ *attitudes and/or
behavior*
*SOCIAL marketing* is a strategy for Ans✓✓✓ *changing consumer
behavior*
, *SWOT* analysis (situational analysis) steps: Ans✓✓✓ 1) *Get to
know your market* (users of services, referral sources, & other decision-
makers)
2) Market research: *target markets*
3) Market research: *market segmenetation* (separate target pop into
distinct/homogeneous subgroups based on demographic, geographical,
or behavioristic criteria)
4) Analyze the environment & *watch for trends* (identify any
environmental factors or social trends that may influence needs)
5) *Analyze the competition*
A *marketing PLAN* ........ Ans✓✓✓ *outlines a solution to a
problem*
Ex. of *Opportunities* identified in a *situational (SWOT) analysis*
Ans✓✓✓ -new funding source
-new strategic partnership relevant to target market
Ex. of *Strengths* identified in a *situational (SWOT) analysis*:
Ans✓✓✓ what does your program do well?
-strong social media/networking skills
-excellent reputation of the program
questions with accurate answers
*5 steps* involved in the *development of a marketing PLAN*:
Ans✓✓✓ 1) *Determine the needs & wants of a target population*
2) *Specify benefits of a product/service*
3) Conduct a *situational analysis*
4) Develop a *marketing STRATEGY*
5) Develop a *budget & timetable*
*Market segmentation* Ans✓✓✓ tool used in analyzing market
research that *separates large groups of potential clients* into more
*distinct & homogeneous subgroups*
e.g. demographic, geographical, psychographic, & behavioristic
segmentation
*Marketing PRINCIPLES* can be used in Ans✓✓✓ planning,
implementation, & evaluation of a community-wide social marketing
campaign
*Social marketing* aims to change Ans✓✓✓ *attitudes and/or
behavior*
*SOCIAL marketing* is a strategy for Ans✓✓✓ *changing consumer
behavior*
, *SWOT* analysis (situational analysis) steps: Ans✓✓✓ 1) *Get to
know your market* (users of services, referral sources, & other decision-
makers)
2) Market research: *target markets*
3) Market research: *market segmenetation* (separate target pop into
distinct/homogeneous subgroups based on demographic, geographical,
or behavioristic criteria)
4) Analyze the environment & *watch for trends* (identify any
environmental factors or social trends that may influence needs)
5) *Analyze the competition*
A *marketing PLAN* ........ Ans✓✓✓ *outlines a solution to a
problem*
Ex. of *Opportunities* identified in a *situational (SWOT) analysis*
Ans✓✓✓ -new funding source
-new strategic partnership relevant to target market
Ex. of *Strengths* identified in a *situational (SWOT) analysis*:
Ans✓✓✓ what does your program do well?
-strong social media/networking skills
-excellent reputation of the program
