HSPM EXAM 3 QUESTIONS AND
CORRECT ANSWERS
The three elements of the experience include the physical elements of the product, the
consumers themselves and the service elements provided by __________. - Answer-
Staff
The promotional mix is made up of the following parts: - Answer-Publicity, sales
promotion, personal selling and advertising
This media has high geographic selection, high noise level, and high timing flexibility. -
Answer-Radio
All of the following are major goals of an NTO (national tourism office) except: - Answer-
Travel policy development
__________ is an example of NTO in the U.S that only markets internationally -
Answer-Brand USA
Publicity involves non-paid communication of information about an organization's
tourism services. - Answer-True
In selecting promotional media, decision will be tied closely to your decision on what
_______________ mix elements to use. - Answer-Promotional
Technology is enabling the development of the sharing economy as new travel
intermediaries that facilitate sharing of products like rooms and cars. T/F - Answer-True
The acquisition of a travel agency chain by a hotel company would be an example of: -
Answer-Vertical integration
This is a key feature of the tourism distribution system. - Answer-There is no physical
distribution
Which of the following is NOT one of the major types of travel intermediaries? - Answer-
Hotels and Resorts
CORRECT ANSWERS
The three elements of the experience include the physical elements of the product, the
consumers themselves and the service elements provided by __________. - Answer-
Staff
The promotional mix is made up of the following parts: - Answer-Publicity, sales
promotion, personal selling and advertising
This media has high geographic selection, high noise level, and high timing flexibility. -
Answer-Radio
All of the following are major goals of an NTO (national tourism office) except: - Answer-
Travel policy development
__________ is an example of NTO in the U.S that only markets internationally -
Answer-Brand USA
Publicity involves non-paid communication of information about an organization's
tourism services. - Answer-True
In selecting promotional media, decision will be tied closely to your decision on what
_______________ mix elements to use. - Answer-Promotional
Technology is enabling the development of the sharing economy as new travel
intermediaries that facilitate sharing of products like rooms and cars. T/F - Answer-True
The acquisition of a travel agency chain by a hotel company would be an example of: -
Answer-Vertical integration
This is a key feature of the tourism distribution system. - Answer-There is no physical
distribution
Which of the following is NOT one of the major types of travel intermediaries? - Answer-
Hotels and Resorts
