RADIANT SUN SHOP: ASKING THE RIGHT QUESTIONS
CASE STUDY SOLUTION
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SYNOPSIS
Natalie Jung, amid the COVID-19 lockdowns, transformed her newfound passion for handcrafted jewelry
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into Radiant Sun Shop (RSS), a thriving Etsy business with 3,100 transactions as of February 2023. Initially
launched during her virtual undergraduate studies, RSS flourished with her dedicated time. As Jung
approached the end of her master’s degree and subsequent graduation in April 2023, uncertainty loomed
regarding the future trajectory of her business. Contemplating the role of RSS in her post-graduation life,
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Jung grappled with pivotal entrepreneurial questions, unsure of where to commence her introspection.
Balancing academic milestones and entrepreneurial aspirations, Jung embarked on a critical self-
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examination to navigate the evolving dynamics of Radiant Sun Shop in her life ahead.
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OBJECTIVES
• Understand and apply foundational entrepreneurship and marketing concepts.
• Consider the need to balance conflicting goals, between profitability and self-fulfillment.
• Discover and analyze questions entrepreneurs should ask themselves.
• Create a recommendation for an entrepreneurial venture with an uncertain future.
The Case Solution Starts From page 5
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ASSIGNMENT QUESTIONS
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1. Natalie Jung has expressed that she is grappling with a significant decision: whether to commit
substantial time to RSS, with the aim of eventually elevating it to the level of a full-fledged career, or
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to maintain the business as a side hustle, working on it whenever she feels inclined. She admits to
feeling uncertain about the essential questions she should be addressing regarding her business to
inform this decision. Generate a list of questions that Natalie should explore to guide her in making this
crucial decision.
2. Respond to the questions formulated in Question 1 to the best of your ability. Additionally, pinpoint
any gaps where satisfactory answers are unavailable.
3. Drawing on your answers in question 2, what does this indicate about Jung’s business?
4. What motivates Jung to operate Radiant Sun Shop? What are her objectives for this venture?
5. Following the analysis you have conducted, what recommendation would you propose to Jung?
The Case Solution Starts From page 5
,ANALYSIS
1. Natalie Jung has expressed that she is grappling with a significant decision: whether to commit
substantial time to RSS, with the aim of eventually elevating it to the level of a full-fledged career,
or to maintain the business as a side hustle, working on it whenever she feels inclined. She
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admits to feeling uncertain about the essential questions she should be addressing regarding
her business to inform this decision. Generate a list of questions that Natalie should explore to
pl
guide her in making this crucial decision.
m
As indicated in the case, Jung must contemplate the future of Radiant Sun Shop (RSS). Similar to other
entrepreneurs, and to guide her consideration of available options, Jung needs to formulate appropriate
questions that will help determine the best course of action for her business. Upon reviewing the provided
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resources—including the Business Model Canvas (refer to Exhibit TN-1), Forbes list of 17 Questions (refer
to Relevant Readings), and the Quick Screen Framework (refer to Exhibit TN-2)—there is a collective total
of 38 distinct questions that an entrepreneur might contemplate.
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However, given the overwhelming number of topics across these lists, it is advantageous to narrow down
the most most important questions that Jung must ask herself. To evaluate which questions Jung should
tio
prioritize, one can examine how these three theories overlap, resulting in a concise, specific list of questions
that any business owner should consider (see Exhibit -3). The analysis leads to the conclusion that these
are the five questions that Jung should likely consider first: Profit/Financial Viability, Investment/Resource
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Needed, Competitive Advantage, Target Market, Key Partners.
So
The Case Solution Starts From page 5
, EXHIBIT -3: SHARED QUESTIONS AND TOPICS ACROSS FRAMEWORKS
This table lists the shared questions or topics across the different frameworks, indicating with a checkmark
whether each specific theory takes into account that question or topic. The bolded font in the table highlights
the questions that are considered in all three of the frameworks.
Business Model
Question/General Topic Quick Screen Forbes
Canvas
Profit/Financial Viability ✓ ✓ ✓
Turnaround Time ✓
Investment/Resources Needed ✓ ✓ ✓
Liquidity of Investment ✓
The Market and its Share ✓
Competitive Advantage ✓ ✓ ✓
Target Market ✓ ✓ ✓
e
pl
m
Sa
n
tio
lu
So
The Case Solution Starts From page 5
CASE STUDY SOLUTION
e
pl
m
SYNOPSIS
Natalie Jung, amid the COVID-19 lockdowns, transformed her newfound passion for handcrafted jewelry
Sa
into Radiant Sun Shop (RSS), a thriving Etsy business with 3,100 transactions as of February 2023. Initially
launched during her virtual undergraduate studies, RSS flourished with her dedicated time. As Jung
approached the end of her master’s degree and subsequent graduation in April 2023, uncertainty loomed
regarding the future trajectory of her business. Contemplating the role of RSS in her post-graduation life,
n
Jung grappled with pivotal entrepreneurial questions, unsure of where to commence her introspection.
Balancing academic milestones and entrepreneurial aspirations, Jung embarked on a critical self-
tio
examination to navigate the evolving dynamics of Radiant Sun Shop in her life ahead.
lu
So
OBJECTIVES
• Understand and apply foundational entrepreneurship and marketing concepts.
• Consider the need to balance conflicting goals, between profitability and self-fulfillment.
• Discover and analyze questions entrepreneurs should ask themselves.
• Create a recommendation for an entrepreneurial venture with an uncertain future.
The Case Solution Starts From page 5
, e
pl
m
Sa
n
tio
ASSIGNMENT QUESTIONS
lu
1. Natalie Jung has expressed that she is grappling with a significant decision: whether to commit
substantial time to RSS, with the aim of eventually elevating it to the level of a full-fledged career, or
So
to maintain the business as a side hustle, working on it whenever she feels inclined. She admits to
feeling uncertain about the essential questions she should be addressing regarding her business to
inform this decision. Generate a list of questions that Natalie should explore to guide her in making this
crucial decision.
2. Respond to the questions formulated in Question 1 to the best of your ability. Additionally, pinpoint
any gaps where satisfactory answers are unavailable.
3. Drawing on your answers in question 2, what does this indicate about Jung’s business?
4. What motivates Jung to operate Radiant Sun Shop? What are her objectives for this venture?
5. Following the analysis you have conducted, what recommendation would you propose to Jung?
The Case Solution Starts From page 5
,ANALYSIS
1. Natalie Jung has expressed that she is grappling with a significant decision: whether to commit
substantial time to RSS, with the aim of eventually elevating it to the level of a full-fledged career,
or to maintain the business as a side hustle, working on it whenever she feels inclined. She
e
admits to feeling uncertain about the essential questions she should be addressing regarding
her business to inform this decision. Generate a list of questions that Natalie should explore to
pl
guide her in making this crucial decision.
m
As indicated in the case, Jung must contemplate the future of Radiant Sun Shop (RSS). Similar to other
entrepreneurs, and to guide her consideration of available options, Jung needs to formulate appropriate
questions that will help determine the best course of action for her business. Upon reviewing the provided
Sa
resources—including the Business Model Canvas (refer to Exhibit TN-1), Forbes list of 17 Questions (refer
to Relevant Readings), and the Quick Screen Framework (refer to Exhibit TN-2)—there is a collective total
of 38 distinct questions that an entrepreneur might contemplate.
n
However, given the overwhelming number of topics across these lists, it is advantageous to narrow down
the most most important questions that Jung must ask herself. To evaluate which questions Jung should
tio
prioritize, one can examine how these three theories overlap, resulting in a concise, specific list of questions
that any business owner should consider (see Exhibit -3). The analysis leads to the conclusion that these
are the five questions that Jung should likely consider first: Profit/Financial Viability, Investment/Resource
lu
Needed, Competitive Advantage, Target Market, Key Partners.
So
The Case Solution Starts From page 5
, EXHIBIT -3: SHARED QUESTIONS AND TOPICS ACROSS FRAMEWORKS
This table lists the shared questions or topics across the different frameworks, indicating with a checkmark
whether each specific theory takes into account that question or topic. The bolded font in the table highlights
the questions that are considered in all three of the frameworks.
Business Model
Question/General Topic Quick Screen Forbes
Canvas
Profit/Financial Viability ✓ ✓ ✓
Turnaround Time ✓
Investment/Resources Needed ✓ ✓ ✓
Liquidity of Investment ✓
The Market and its Share ✓
Competitive Advantage ✓ ✓ ✓
Target Market ✓ ✓ ✓
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m
Sa
n
tio
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So
The Case Solution Starts From page 5
