8/4/25, 4:27 PM Marketing Management - D174 - WGU Pre-Assessment: (JNV1) Flashcards | Quizlet
Marketing Management - D174 - WGU Pre-
Assessment: (JNV1)
Save
Terms in this set (70)
An established company is
discussing various
marketing strategies, and
the chief information
officer is asked to improve
the online presence of the
company by converting
paper documents to
electronic forms. Which of
the AMA's Seven Big
Problems in Marketing is
this company addressing?
Which two concepts are Value and exchange
core to marketing?
https://quizlet.com/1063836075/marketing-management-d174-wgu-pre-assessment-jnv1-flash-cards/?new 1/23
,8/4/25, 4:27 PM Marketing Management - D174 - WGU Pre-Assessment: (JNV1) Flashcards | Quizlet
A popcorn company that Process
differentiates itself from
the competition with its
fresh, handmade popcorn
is expanding its business
to e-commerce. Given its
focus on producing high
quality, gourmet popcorn,
the company is concerned
it cannot keep up with
demand so it's looking at
new equipment to sustain
its handmade unique
selling proposition and
improve production
efficiency. Which
extended marketing mix
element will the company
be focusing on?
The founder of a well- Relationship orientation
known company is
focused on keeping and
cultivating profitable
current customers by
collecting and using real-
time customer information.
Which post-marketing
concept is the focus of
this company?
https://quizlet.com/1063836075/marketing-management-d174-wgu-pre-assessment-jnv1-flash-cards/?new 2/23
, 8/4/25, 4:27 PM Marketing Management - D174 - WGU Pre-Assessment: (JNV1) Flashcards | Quizlet
Which element in the Promotion
marketing mix is
demonstrated by a
magazine subscription
service employing
telemarketing strategies
during early evening
hours?
A local doctor's office is Demographic
deciding whether to install
computer games in the
waiting room to entertain
children who are waiting
for appointments. Which
macro-level external
factor encourages the
office to install this
technology?
A company in a SWOT
competitive industry
needs to conduct an
internal and external
company analysis to
determine future
marketing strategies.
Which form of analysis
should the company use?
https://quizlet.com/1063836075/marketing-management-d174-wgu-pre-assessment-jnv1-flash-cards/?new 3/23
Marketing Management - D174 - WGU Pre-
Assessment: (JNV1)
Save
Terms in this set (70)
An established company is
discussing various
marketing strategies, and
the chief information
officer is asked to improve
the online presence of the
company by converting
paper documents to
electronic forms. Which of
the AMA's Seven Big
Problems in Marketing is
this company addressing?
Which two concepts are Value and exchange
core to marketing?
https://quizlet.com/1063836075/marketing-management-d174-wgu-pre-assessment-jnv1-flash-cards/?new 1/23
,8/4/25, 4:27 PM Marketing Management - D174 - WGU Pre-Assessment: (JNV1) Flashcards | Quizlet
A popcorn company that Process
differentiates itself from
the competition with its
fresh, handmade popcorn
is expanding its business
to e-commerce. Given its
focus on producing high
quality, gourmet popcorn,
the company is concerned
it cannot keep up with
demand so it's looking at
new equipment to sustain
its handmade unique
selling proposition and
improve production
efficiency. Which
extended marketing mix
element will the company
be focusing on?
The founder of a well- Relationship orientation
known company is
focused on keeping and
cultivating profitable
current customers by
collecting and using real-
time customer information.
Which post-marketing
concept is the focus of
this company?
https://quizlet.com/1063836075/marketing-management-d174-wgu-pre-assessment-jnv1-flash-cards/?new 2/23
, 8/4/25, 4:27 PM Marketing Management - D174 - WGU Pre-Assessment: (JNV1) Flashcards | Quizlet
Which element in the Promotion
marketing mix is
demonstrated by a
magazine subscription
service employing
telemarketing strategies
during early evening
hours?
A local doctor's office is Demographic
deciding whether to install
computer games in the
waiting room to entertain
children who are waiting
for appointments. Which
macro-level external
factor encourages the
office to install this
technology?
A company in a SWOT
competitive industry
needs to conduct an
internal and external
company analysis to
determine future
marketing strategies.
Which form of analysis
should the company use?
https://quizlet.com/1063836075/marketing-management-d174-wgu-pre-assessment-jnv1-flash-cards/?new 3/23
