MKT 3413 PRACTICE EXAM 2 | ALL QUESTIONS AND
CORRECT ANSWERS | VERIFIED ANSWERS | ALREADY
GRADED A+ | NEWEST EXAM 2025
Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the
respondents actually washed their hands and face with the bar in a test area
before responding to a survey falls under which of the following categories?
A) traditional telephone interviews
B) computer-assisted telephone interviewing
C) personal in-home interviews
D) mall-intercept personal interviews
E) mail interviews - (ANSWER)D.
A structured questionnaire is given to a sample of a population and is designed to
elicit specific information from respondents when using the ________.
A) focus group method
B) exploratory method
C) survey method
D) sampling method
E) motivation elicitation technique - (ANSWER)C.
According to the text, which of the following types of questions does NOT apply
to survey research?
A) questions regarding behavior
B) questions regarding attitudes
,C) questions regarding lifestyle characteristics
D) questions regarding observational research
E) questions regarding motivations - (ANSWER)D.
Which of the following is NOT an advantage of using the survey method?
A) ease of use
B) reliability
C) cost
D) validity
E) All are advantages. - (ANSWER)A.
Use of a formal questionnaire that presents questions in a prearranged order is
called ________.
A) exploratory data collection
B) structured data collection
C) randomized data collection
D) hypothetical data collection
E) pre-arranged data collection - (ANSWER)B.
Which of the following is NOT recognized as a classification for the various
methods of collecting survey data?
A) telephone interview
,B) mail interview
C) observational interview
D) electronic interview
E) personal interview - (ANSWER)C.
The method of interviewing that is one of the most popular in the United States
for collecting survey data is the ________.
A) Internet interview
B) mail interview
C) telephone interview
D) mall intercept interview
E) in-home personal interview - (ANSWER)A.
Which of the following methods of collecting survey data is the least popular in
the United States?
A) telephone interview
B) mail interview
C) observational interview
D) electronic interview
E) personal interview - (ANSWER)B.
Which of the following statements is NOT correct about computer-assisted
telephone interviewing (CATI)?
, A) The computer checks the responses for appropriateness and consistency.
B) Interviewing time is reduced, data quality is enhanced, and the laborious steps
in the data-collection process, coding questionnaires and entering the data into
the computer, are eliminated.
C) The CATI software cannot perform skip patterns.
D) Interim and update reports on data collection or results can be provided
almost instantaneously. - (ANSWER)C.
A list of the disadvantages of telephone interviewing would include which of the
following?
A) Questioning is restricted to the spoken word.
B) Interviewers cannot use physical stimuli such as visual illustrations or product
demonstrations.
C) Personal rapport and commitment are difficult to establish.
D) Respondents are less tolerant of lengthy interviews.
E) all of the above - (ANSWER)E.
________ is the ability of the survey mode to reach the units specified in the
sample effectively and efficiently.
A) Social desirability
B) Interviewer bias
C) Nonresponse bias
D) Efficiency effect
E) Sample control - (ANSWER)E.
CORRECT ANSWERS | VERIFIED ANSWERS | ALREADY
GRADED A+ | NEWEST EXAM 2025
Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the
respondents actually washed their hands and face with the bar in a test area
before responding to a survey falls under which of the following categories?
A) traditional telephone interviews
B) computer-assisted telephone interviewing
C) personal in-home interviews
D) mall-intercept personal interviews
E) mail interviews - (ANSWER)D.
A structured questionnaire is given to a sample of a population and is designed to
elicit specific information from respondents when using the ________.
A) focus group method
B) exploratory method
C) survey method
D) sampling method
E) motivation elicitation technique - (ANSWER)C.
According to the text, which of the following types of questions does NOT apply
to survey research?
A) questions regarding behavior
B) questions regarding attitudes
,C) questions regarding lifestyle characteristics
D) questions regarding observational research
E) questions regarding motivations - (ANSWER)D.
Which of the following is NOT an advantage of using the survey method?
A) ease of use
B) reliability
C) cost
D) validity
E) All are advantages. - (ANSWER)A.
Use of a formal questionnaire that presents questions in a prearranged order is
called ________.
A) exploratory data collection
B) structured data collection
C) randomized data collection
D) hypothetical data collection
E) pre-arranged data collection - (ANSWER)B.
Which of the following is NOT recognized as a classification for the various
methods of collecting survey data?
A) telephone interview
,B) mail interview
C) observational interview
D) electronic interview
E) personal interview - (ANSWER)C.
The method of interviewing that is one of the most popular in the United States
for collecting survey data is the ________.
A) Internet interview
B) mail interview
C) telephone interview
D) mall intercept interview
E) in-home personal interview - (ANSWER)A.
Which of the following methods of collecting survey data is the least popular in
the United States?
A) telephone interview
B) mail interview
C) observational interview
D) electronic interview
E) personal interview - (ANSWER)B.
Which of the following statements is NOT correct about computer-assisted
telephone interviewing (CATI)?
, A) The computer checks the responses for appropriateness and consistency.
B) Interviewing time is reduced, data quality is enhanced, and the laborious steps
in the data-collection process, coding questionnaires and entering the data into
the computer, are eliminated.
C) The CATI software cannot perform skip patterns.
D) Interim and update reports on data collection or results can be provided
almost instantaneously. - (ANSWER)C.
A list of the disadvantages of telephone interviewing would include which of the
following?
A) Questioning is restricted to the spoken word.
B) Interviewers cannot use physical stimuli such as visual illustrations or product
demonstrations.
C) Personal rapport and commitment are difficult to establish.
D) Respondents are less tolerant of lengthy interviews.
E) all of the above - (ANSWER)E.
________ is the ability of the survey mode to reach the units specified in the
sample effectively and efficiently.
A) Social desirability
B) Interviewer bias
C) Nonresponse bias
D) Efficiency effect
E) Sample control - (ANSWER)E.
