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Summary

Summary of Digitalization Ku Leuven (S0N79A) - guest lecturers

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Summary of all the guest classes including the articles to be known from the OPO Digitalization given by the guest lecturers in the 2nd semester in the 1st bachelor of Communication Sciences at KU Leuven (immediately achieved 17/20 in the first semester).

Content preview

Digitalization content

Lesson 1: Digitalization and the challenges of AI

Digitalization

Basic forms of AI

Classical philosophical debate on AI

Challenges for the social sciences

Lesson 2: Dealing with online risks: building online resilience to harm
through digital literacy

Online safety

Digital literacy

Digital literacy and online resilience

Promoting digital literacy

Lesson 3: Our social media diet

Introduction

Policy advice SHV

Food advertising volume

Research into kidsvertising

The physical food environment

Social media and nutrition

Lesson 4: From press release to TikTok news: The circulation of digital
news across platforms

Digital news

Gatekeeping

Social media journalist: select the news

Social media journalist: adapt the news




Lesson 5: Advertising literacy among children and adolescents

, Children and advertising

Advertising literacy

Development of advertising literacy

Lesson 6: Photography in Crisis: Post-digital technological
developments in the field of visual culture

Recent developments in photography

Beginning of photography

Photography and human suffering

Digital camera’s & AI

Lesson 7: Social media literacy: Insights and implications for
adolescents mental health

Social media and adolescents’ well-being

Social media literacy

Empowerment

Development

Audience Heterogeneity

Lesson 8: From Audience to Partner: Design Lessons in Co-Creation and
Participation

Design

Design thinking

Co-creation

Example from practice: VRT innovation

Co-creation methods

Lesson 9: Digital Games & Gambling

Introduction

Games research

Games and gambling

Conclusion

,Lesson 1: Digitalization and the
challenges of AI
Stef Aupers

Digitalisation
Traditional media (tv, radio) ↔ digital media

Digitalization = spread of digital media and the effects on individuals
and society

Three waves of digitalization

1. Personal computer (1950s)
 60s / 70s hackers, hippies (=ppl with knowledge, having fun using
computers) in Silicon Valley  bringing computer power to the
people (democratic, liberty)
 75: first pc (Apple)
 75 – 85: development, mass production, commercialization
2. Internet and social media
 web 1.0 (90s): interconnected PC’s (existed before: army,
libraries), websites
 web 2.0 (00s): social media platforms (Facebook), User Generated
Content (UGC)  democratic promise of internet (better than
politics)
 time magazine (08) person of the year: “you”
 Zuckerberg (CEO Facebook): “making the world more open and
connected”
 from democratization to surveillance capitalism?
3. AI
 John McCarthy (mathematician / scientist) & Marvin Minsky 
Darthmouth Conference (55): making a machine similar to humans
 AI


Basic forms of AI
 Weak AI: imitates human cognitive functions, only one function
(playing chess)
 ↔ Strong AI: more functions (language, information, art, play chess)
 Top Down AI: programmed instructions, no self-learning
 ↔ Bottem Up AI: self-learning, immerging, reflecting / incorporating
information: evolutionary

, Classical philosophical debate on AI
What is difference between human intelligence and computer intelligence?
When has a computer the same intelligence as humans? When is a
computer really intelligent?

Alan Turing: The Turing Test: Intelligence of AI: how can AI be
considered intelligent? how decided?

 Person having conversation with human / machine?
after 8 minutes no idea which one is machine 
machine = intelligent (able to talk, act like a humen)

↔ John Searle: Chinese Room Experiment: machines
are never intelligent: machines works because of the
instructions humans gives, it gives answers without knowing the meaning
in words

 Following instructions to put Chinese characters in an order to give
an answer, don’t understand the characters  impossible to be like
a human



Kevin Warwick: 3th position

Beyond human centric philosophical comparative analysis: not only
humans are intelligent, more than human intelligence = relativistic
perspective on intelligence



Challenges for the social sciences
Will it take over human functions in everyday life?

 Outsourcing human labour to AI
 Communicating with chatbots



Communication science:

 Traditional view: humans communicate with humans through a
medium
 AI challenge: humans communicate with the medium

Peter & Kühne:

Table of contents

  1. 01 Digitalization content 1
  2. 02 Lesson 1: Digitalization and the challenges of AI 3
    1. Digitalisation 3
    2. Basic forms of AI 3
    3. Classical philosophical debate on AI 4
    4. Challenges for the social sciences 4
  3. 03 Lesson 2: Dealing with online risks: Building online resilience to harm through digital literacy 6
    1. Online safety 6
    2. Digital literacy 8
    3. Digital literacy and online resilience 9
    4. Promoting digital literacy 10
  4. 04 Lesson 3: Our social media diet 12
    1. Introduction 12
    2. Policy advice SHV 13
    3. Food advertising volume 14
    4. Research into kidsvertising 14
    5. The physical food environment 15
    6. Social media and nutrition 15
  5. 05 Lesson 4: From press release to TikTok news: The circulation of digital news across platforms 16
    1. Digital news 16
    2. Gatekeeping 16
    3. Social media journalist: select the news 17
    4. Social media journalist: adapt the news 18
    5. Conclusion 18
  6. 06 Lesson 5: Advertising literacy among children and adolescents 19
    1. Children and advertising 19
    2. Advertising literacy 19
    3. Development of advertising literacy 20
  7. 07 Lesson 6: Photography in Crisis: Post-digital technological developments in the field of visual culture 23
    1. Recent developments in photography 23
    2. Beginning of photography 23
    3. Photography and human suffering 25
    4. Digital camera’s & AI 26
  8. 08 Lesson 7: Social media literacy: Insights and implications for adolescents mental health 27
    1. Social media and adolescents’ well-being 27
    2. Social media literacy 28
    3. Empowerment 29
    4. Development 29
    5. Audience Heterogeneity 30
  9. 09 Lesson 8: From audience to partner: Design Lessons in Co-Creation and Participation 31
    1. Design 31
    2. Design thinking 33
    3. Co-creation 34
    4. Example from practice: VRT innovation 34
    5. Co-creation methods 35
  10. 10 Lesson 9: Digital Games & Gambling 35
    1. Introduction 35
    2. Games research 35
    3. Games and gambling 37
    4. Conclusion 38

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