Hootsuite Social Marketing Certification
UPDATED ACTUAL Exam Questions and
CORRECT Answers
When drafting the bio section of a social profile, keep in mind that only the first ____________
will appear to customers in search engine results, so be sure to convey the most important
information first. - CORRECT ANSWER 140 characters
Private Twitter Lists are a great way to _________. - CORRECT ANSWER Keep up with
competitors' content without publicly following them
On your Facebook Page, which feature would you use you want to provide your followers with
the ability to Shop Now, Sign Up, or Contact Us. - CORRECT ANSWER Call-to-Action
Button
Instagram allows you to include clickable links in the following area(s): - CORRECT
ANSWER Website field
Instagram doesn't offer many options for formatting your bio within the app, but there is a
workaround for adding line breaks to your bio description to make it easier to read. Which of the
following best describes this workaround? - CORRECT ANSWER Draft your bio using
the notes app on your device, then paste your formatted copy into the bio field
When optimizing your YouTube page, use_______________________ for grouping together
relevant videos so viewers progress naturally from video to video, thus generating more views
through their session. - CORRECT ANSWER Playlists
Social media objectives should: - CORRECT ANSWER Adhere to the S.M.A.R.T.
framework (Specific, Measurable, Achievable, Resourced, Time-bound).
, When pitching your budget to decision makers, focus on conveying two things; first,
demonstrate ROI from the current year, and second: - CORRECT ANSWER Showcase the
value of the initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories: - CORRECT ANSWER Paid, Owned,
Earned
_______________ have become increasingly important because of the decline of organic views
AND because of the overall increase in the volume of content being published on social
channels. - CORRECT ANSWER Paid tactics
True or False: Brand voice/persona should be developed after your social strategy has been
implemented for 6 months to see what kind of voice/persona occurs naturally. - CORRECT
ANSWER False
What element of a Crisis Management Plan defines the process that should unfold once an issue
or crisis is identified?
Hint: it also includes information about team members who should be engaged, when to pause
publishing activities, and who decides when a crisis is over and normal social media operations
can resume? - CORRECT ANSWER Decision tree
Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a
plan for onboarding, and finally, ____________. - CORRECT ANSWER Plan for
continued engagement
Engagement can be categorized into four distinct types: (1) discussions around shared content,
(2) customer support queries, (3) addressing positive and negative sentiment, and (4) proactive
engagement.
To grow your community on Twitter, we suggest that you: - CORRECT
ANSWER Participate in conversations related to your industry and follow people whose
interests align with what your community offers.
UPDATED ACTUAL Exam Questions and
CORRECT Answers
When drafting the bio section of a social profile, keep in mind that only the first ____________
will appear to customers in search engine results, so be sure to convey the most important
information first. - CORRECT ANSWER 140 characters
Private Twitter Lists are a great way to _________. - CORRECT ANSWER Keep up with
competitors' content without publicly following them
On your Facebook Page, which feature would you use you want to provide your followers with
the ability to Shop Now, Sign Up, or Contact Us. - CORRECT ANSWER Call-to-Action
Button
Instagram allows you to include clickable links in the following area(s): - CORRECT
ANSWER Website field
Instagram doesn't offer many options for formatting your bio within the app, but there is a
workaround for adding line breaks to your bio description to make it easier to read. Which of the
following best describes this workaround? - CORRECT ANSWER Draft your bio using
the notes app on your device, then paste your formatted copy into the bio field
When optimizing your YouTube page, use_______________________ for grouping together
relevant videos so viewers progress naturally from video to video, thus generating more views
through their session. - CORRECT ANSWER Playlists
Social media objectives should: - CORRECT ANSWER Adhere to the S.M.A.R.T.
framework (Specific, Measurable, Achievable, Resourced, Time-bound).
, When pitching your budget to decision makers, focus on conveying two things; first,
demonstrate ROI from the current year, and second: - CORRECT ANSWER Showcase the
value of the initiatives, campaigns, and goals you have in mind for the coming year.
Social media tactics tend to fall into 3 categories: - CORRECT ANSWER Paid, Owned,
Earned
_______________ have become increasingly important because of the decline of organic views
AND because of the overall increase in the volume of content being published on social
channels. - CORRECT ANSWER Paid tactics
True or False: Brand voice/persona should be developed after your social strategy has been
implemented for 6 months to see what kind of voice/persona occurs naturally. - CORRECT
ANSWER False
What element of a Crisis Management Plan defines the process that should unfold once an issue
or crisis is identified?
Hint: it also includes information about team members who should be engaged, when to pause
publishing activities, and who decides when a crisis is over and normal social media operations
can resume? - CORRECT ANSWER Decision tree
Brand Advocacy programs should contain 4 components: Program goals, criteria for selection, a
plan for onboarding, and finally, ____________. - CORRECT ANSWER Plan for
continued engagement
Engagement can be categorized into four distinct types: (1) discussions around shared content,
(2) customer support queries, (3) addressing positive and negative sentiment, and (4) proactive
engagement.
To grow your community on Twitter, we suggest that you: - CORRECT
ANSWER Participate in conversations related to your industry and follow people whose
interests align with what your community offers.
