Hootsuite Certification UPDATED Exam
Questions and CORRECT Answers
What metric should you track if you want to see how many unique users are seeing your post? -
CORRECT ANSWER Reach
After analyzing the data from your social media audit, the "stop, start, continue" model can help
guide your next steps. For example, if your audit determined that video content achieves high
engagement across all platforms, what should you do? - CORRECT ANSWER Start -
increase social video production budget
Strategic social media policy documents are like your team's playbook - a tool they can quickly
reference for information. What information should they contain? - CORRECT
ANSWER Roles and Responsibilities
Social media overview
Directions to other documents
What are some best practices to make sure your data is easy to understand in your report?
(Choose Three Answers) - CORRECT ANSWER Explain how the data impacted brand
objectives
Visualize your data
Only show data that is relevant to your report
Content pillars are the set topics and themes that your brand focuses on for its social media posts.
Why are they a useful part of your social media strategy? (Choose Two Answers) - CORRECT
ANSWER They help give your content direction and structure
They give you set topics for your brand to focus on
One benefit of an engaged community is receiving feedback that you can use to improve your
brand. What are two practical methods you might use to get broad audience feedback on your
brand? - CORRECT ANSWER Ask for feedback via a poll or questionnaire
Use a social listening tool to find honest feedbacK
, External content can be a great way to fill up your content calendar, but you shouldn't share
everything that comes across your feed. What can you check to determine what external content
is worth sharing on your socials? - CORRECT ANSWER If the content aligns with your
content pillars relevant key topics
You can have the best content in the world, but if you don't know when to post it to get it in front
of as many eyes as possible - then all your work might be for nothing. What are the three key
factors that help determine your posting frequency? - CORRECT ANSWER Your
audience activity
Your platform data
Your strategic goals
There are several key elements of a strong social media strategy. Which element of your strategy
outlines in detail what you plan to achieve? - CORRECT ANSWER Your social media
objectives
Inclusivity means making sure everyone feels welcome, especially those that have been
historically marginalized. Which of these are examples of using inclusivity in your socials?
(Choose Three Answers) - CORRECT ANSWER Using correct terminology (visually
impaired)
Using neutral language (salesperson vs. salesman)
Considering many identities in your copy (Gender, Cultue,etc)
Which of the following are best practices for responding to a social media crisis? (Choose Three
Answers) - CORRECT ANSWER Pause all outgoing content to review it for anything
obsolete or tone deaf
Review and update social profiles to highlight any changes
Listen to what your audience is saying for insight into sentiment
What are some examples of commonly used social media tactics? (Choose Three Answers) -
CORRECT ANSWER Promoting user generated content
Questions and CORRECT Answers
What metric should you track if you want to see how many unique users are seeing your post? -
CORRECT ANSWER Reach
After analyzing the data from your social media audit, the "stop, start, continue" model can help
guide your next steps. For example, if your audit determined that video content achieves high
engagement across all platforms, what should you do? - CORRECT ANSWER Start -
increase social video production budget
Strategic social media policy documents are like your team's playbook - a tool they can quickly
reference for information. What information should they contain? - CORRECT
ANSWER Roles and Responsibilities
Social media overview
Directions to other documents
What are some best practices to make sure your data is easy to understand in your report?
(Choose Three Answers) - CORRECT ANSWER Explain how the data impacted brand
objectives
Visualize your data
Only show data that is relevant to your report
Content pillars are the set topics and themes that your brand focuses on for its social media posts.
Why are they a useful part of your social media strategy? (Choose Two Answers) - CORRECT
ANSWER They help give your content direction and structure
They give you set topics for your brand to focus on
One benefit of an engaged community is receiving feedback that you can use to improve your
brand. What are two practical methods you might use to get broad audience feedback on your
brand? - CORRECT ANSWER Ask for feedback via a poll or questionnaire
Use a social listening tool to find honest feedbacK
, External content can be a great way to fill up your content calendar, but you shouldn't share
everything that comes across your feed. What can you check to determine what external content
is worth sharing on your socials? - CORRECT ANSWER If the content aligns with your
content pillars relevant key topics
You can have the best content in the world, but if you don't know when to post it to get it in front
of as many eyes as possible - then all your work might be for nothing. What are the three key
factors that help determine your posting frequency? - CORRECT ANSWER Your
audience activity
Your platform data
Your strategic goals
There are several key elements of a strong social media strategy. Which element of your strategy
outlines in detail what you plan to achieve? - CORRECT ANSWER Your social media
objectives
Inclusivity means making sure everyone feels welcome, especially those that have been
historically marginalized. Which of these are examples of using inclusivity in your socials?
(Choose Three Answers) - CORRECT ANSWER Using correct terminology (visually
impaired)
Using neutral language (salesperson vs. salesman)
Considering many identities in your copy (Gender, Cultue,etc)
Which of the following are best practices for responding to a social media crisis? (Choose Three
Answers) - CORRECT ANSWER Pause all outgoing content to review it for anything
obsolete or tone deaf
Review and update social profiles to highlight any changes
Listen to what your audience is saying for insight into sentiment
What are some examples of commonly used social media tactics? (Choose Three Answers) -
CORRECT ANSWER Promoting user generated content
