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SPMT 370 Waltemyer Unit 1 test
Questions and Correct Answers/ Latest
Update / Already Graded
Course Behavior
Ans: is a dynamic process, that can involve many people,
involves many decisions, and involves consumer emotions
consumer behavior as a field of study
Ans: study of consumers as they go about the consumption
process; the science of studying how consumers seek value in
an effort to address real needs
Segmentation Types
Ans: Behavior, Demographic, Psychographic
Behavior segmentation type
Ans: Need-based, discount, new, and potential
Demographic
Ans: Age, race/ethnicity, social class/income, sex/gender
All rights reserved © 2025/ 2026 |
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Psychographic
Ans: Believer, Experiencer, Innovator, Impulsive, Socialite,
Wanderer
Touchpoint
Ans: direct contacts between the firm and a customer
What affects consumer behavior?
Ans: External influences, internal influences, decision making
process, outcomes and issues
What are the approaches to studying consumer behavior?
Ans: Description, Explanatory, and Exploratory (Quantitative -
survey/questionnaire Qualitative- Ethnography, interviews,
focus groups, secret shoppers)
What does STP stand for?
Ans: Segmentation, Targeting, Positioning
All rights reserved © 2025/ 2026 |
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why is consumer behavior dynamic?
Ans: Economy, technology, and globalization
Consumer behavior theory
Ans: illustrates factors that shape consumption -related
behaviors and determine the value associated w ith
consumption
What is consumption?
Ans: the process by which consumers use and transform
products into value
Value=
Ans: benefits - costs
Utilitarian Value
Ans: a value derived from a product or service that helps the
consumer solve problems and accomplish tasks
Hedonic Value
All rights reserved © 2025/ 2026 |
SPMT 370 Waltemyer Unit 1 test
Questions and Correct Answers/ Latest
Update / Already Graded
Course Behavior
Ans: is a dynamic process, that can involve many people,
involves many decisions, and involves consumer emotions
consumer behavior as a field of study
Ans: study of consumers as they go about the consumption
process; the science of studying how consumers seek value in
an effort to address real needs
Segmentation Types
Ans: Behavior, Demographic, Psychographic
Behavior segmentation type
Ans: Need-based, discount, new, and potential
Demographic
Ans: Age, race/ethnicity, social class/income, sex/gender
All rights reserved © 2025/ 2026 |
, Page |2
Psychographic
Ans: Believer, Experiencer, Innovator, Impulsive, Socialite,
Wanderer
Touchpoint
Ans: direct contacts between the firm and a customer
What affects consumer behavior?
Ans: External influences, internal influences, decision making
process, outcomes and issues
What are the approaches to studying consumer behavior?
Ans: Description, Explanatory, and Exploratory (Quantitative -
survey/questionnaire Qualitative- Ethnography, interviews,
focus groups, secret shoppers)
What does STP stand for?
Ans: Segmentation, Targeting, Positioning
All rights reserved © 2025/ 2026 |
, Page |3
why is consumer behavior dynamic?
Ans: Economy, technology, and globalization
Consumer behavior theory
Ans: illustrates factors that shape consumption -related
behaviors and determine the value associated w ith
consumption
What is consumption?
Ans: the process by which consumers use and transform
products into value
Value=
Ans: benefits - costs
Utilitarian Value
Ans: a value derived from a product or service that helps the
consumer solve problems and accomplish tasks
Hedonic Value
All rights reserved © 2025/ 2026 |
