WGU D174 UNIT 2 MARKETING MANAGEMENT TEST
One-to-one orientation - Answers - A consulting service has many clients and a variety
of products. It does not offer the same services to each of its hundreds of customers
because the company believes each customer has different needs that must be met.
Which post-marketing concept is the focus of this company?
Market orientation
One-to-one orientation
Differentiation orientation
Relationship orientation
Product - Answers - A leading manufacturer of sports drinks misrepresents the
nutritional information to hide the high sugar content.
Which part of the marketing mix should the manufacturer address to support more
ethical practices?
People
Distribution
Product
Price
Promotion - Answers - A bank offers customers a $50 gift card every time they refer a
friend who opens a checking account.
Which marketing concept is this bank practicing?
Sustainability
Elasticity
Power
Promotion
Physical evidence and process - Answers - A hotel company launched a new mobile
app that enables its guest to avoid wasting time in line and pick up their keys and go
directly up to their rooms, which features a luxury mattress and large screen television.
Which elements of the marketing mix is the hotel company focusing on?
Promotion and place
Physical evidence and process
People and price
Product and price
They are high-growth, high share products. - Answers - Which statement is true
concerning products that are considered stars in the BCG growth-share matrix?
They are high-growth, high share products.
They are often used to fund the company's growth portfolio.
,They require a lot of company resources to sustain market share.
They are low-growth, high share products.
Operations - Answers - A robotics company has developed a robot that cooks
hamburgers and works in commercial kitchens alongside human chefs. The robot
ensures that the meat is cooked to a safe temperature, the cheese is placed on top of
the burger at the right time, and the grill is cleaned when the burgers are finished
cooking. Many restaurants have expressed interest in purchasing this robot.
Which primary value chain activity does this represent?
Inbound logistics
Operations
Service
Outbound logistics
Strategic Alliances - Answers - A company wants to expand into an international
market but is concerned with cultural differences. The company is willing to take on
more risk by investing with a company in the target country that understands the culture.
Which global entry strategy is the company following?
Franchising
Exporting
Licensing
Strategic alliances
Legal Issues - Answers - A company is engaged in direct foreign investments despite
the complexity of the international contracts required to arrange the interactions.
Which type of risk has been assumed by this company?
Brand recognition
Supplier
Legal issues
Human resources
Franchising - Answers - A company based in the United States wants to enter a
foreign market by supplying its products, systems, services, and management expertise
to a foreign partner. The foreign partner agrees and will pay the U.S. company for the
right to sell its products and use its services.
Which type of market entry strategy is the U.S. company using?
Exporting
Joint venture
Foreign direct investment
Franchising
, - Answers - A U.S. shoe company makes and sells casual shoes and grows its brand
implementing a buy-one, donate-one marketing strategy. The cause-related marketing
strategy created global awareness of its brand and led to the shoe company selling its
shoes worldwide; however, the company's primary focus is domestic.
In which stage of the global experience marketing curve is the shoe company?
Global
International
No foreign
Strategic
Cultural - Answers - An organization has a market opportunity in two countries. The
organization's team assesses the differences in the local customers' perceptions of the
organization's products while making expansion decisions.
Which type of information is the organization assessing in these global markets?
Business environment
Cultural
Economic
Political
Cultural Similarities - Answers - Countries with a shared language have formed a
regional market zone. The individuals who encouraged the initiative are hoping a
specific macro factor will support cooperation among the member countries.
Which regional market zone force does this describe?
Cultural similarities
Geographic proximity
Political climate
Economic environment
No direct foreign marketing - Answers - The marketing director of a company decides
to distribute a product internationally, but the advertisement will only occur domestically.
The sales will occur through a major online retail company.
After two months of continued sales, the marketing director notices that 10% of the
orders are international orders.
Which global marketing strategy is the marketing director using?
None
Global decisional marketing
No direct foreign marketing
International marketingMinimal direct foreign marketing
- Answers - Which task should a rental car company experiencing technical glitches in
its computer system employ a SWOT analysis to accomplish?
, Prioritize IT tasks
Identify concrete solutions to deal with the problem
Identify potential hacking threats
Identify concrete strategies to compete with rivals in the industry
Strategic - Answers - An organic dairy company's marketing plan states that the
company seeks to target an older customer base.
At which planning level has the statement been written?
Basic
Dynamic
Tactical
Strategic
Form - Answers - Which type of marketing utility is demonstrated by a computer
manufacturer offering customers a wide range of tablet products?
Time
Form
Ownership
Place
Competition in the industry - Answers - A beverage manufacturer is the industry
leader, but in the past year it lost 3% of its market share. It launches a promotional
contest to regain customers.
Which of Porter's five forces is this an example of?
Threat of substitute products
Competition in the industry
Power of customers
Power of suppliers
- Answers - A beverage manufacturer with a small share of the market cuts prices on
all products by 15%.
Which of Porter's five forces is this an example of?
Power of customers
Competition in the industry
Threat of substitute products
Power of suppliers
Potential of new entrants in the industry - Answers - An organic cosmetics company's
patent on one of its top-selling products is about to expire, and competitors will now be
able to use the same formula in their own products.
Which of Porter's five forces is this an example of?
One-to-one orientation - Answers - A consulting service has many clients and a variety
of products. It does not offer the same services to each of its hundreds of customers
because the company believes each customer has different needs that must be met.
Which post-marketing concept is the focus of this company?
Market orientation
One-to-one orientation
Differentiation orientation
Relationship orientation
Product - Answers - A leading manufacturer of sports drinks misrepresents the
nutritional information to hide the high sugar content.
Which part of the marketing mix should the manufacturer address to support more
ethical practices?
People
Distribution
Product
Price
Promotion - Answers - A bank offers customers a $50 gift card every time they refer a
friend who opens a checking account.
Which marketing concept is this bank practicing?
Sustainability
Elasticity
Power
Promotion
Physical evidence and process - Answers - A hotel company launched a new mobile
app that enables its guest to avoid wasting time in line and pick up their keys and go
directly up to their rooms, which features a luxury mattress and large screen television.
Which elements of the marketing mix is the hotel company focusing on?
Promotion and place
Physical evidence and process
People and price
Product and price
They are high-growth, high share products. - Answers - Which statement is true
concerning products that are considered stars in the BCG growth-share matrix?
They are high-growth, high share products.
They are often used to fund the company's growth portfolio.
,They require a lot of company resources to sustain market share.
They are low-growth, high share products.
Operations - Answers - A robotics company has developed a robot that cooks
hamburgers and works in commercial kitchens alongside human chefs. The robot
ensures that the meat is cooked to a safe temperature, the cheese is placed on top of
the burger at the right time, and the grill is cleaned when the burgers are finished
cooking. Many restaurants have expressed interest in purchasing this robot.
Which primary value chain activity does this represent?
Inbound logistics
Operations
Service
Outbound logistics
Strategic Alliances - Answers - A company wants to expand into an international
market but is concerned with cultural differences. The company is willing to take on
more risk by investing with a company in the target country that understands the culture.
Which global entry strategy is the company following?
Franchising
Exporting
Licensing
Strategic alliances
Legal Issues - Answers - A company is engaged in direct foreign investments despite
the complexity of the international contracts required to arrange the interactions.
Which type of risk has been assumed by this company?
Brand recognition
Supplier
Legal issues
Human resources
Franchising - Answers - A company based in the United States wants to enter a
foreign market by supplying its products, systems, services, and management expertise
to a foreign partner. The foreign partner agrees and will pay the U.S. company for the
right to sell its products and use its services.
Which type of market entry strategy is the U.S. company using?
Exporting
Joint venture
Foreign direct investment
Franchising
, - Answers - A U.S. shoe company makes and sells casual shoes and grows its brand
implementing a buy-one, donate-one marketing strategy. The cause-related marketing
strategy created global awareness of its brand and led to the shoe company selling its
shoes worldwide; however, the company's primary focus is domestic.
In which stage of the global experience marketing curve is the shoe company?
Global
International
No foreign
Strategic
Cultural - Answers - An organization has a market opportunity in two countries. The
organization's team assesses the differences in the local customers' perceptions of the
organization's products while making expansion decisions.
Which type of information is the organization assessing in these global markets?
Business environment
Cultural
Economic
Political
Cultural Similarities - Answers - Countries with a shared language have formed a
regional market zone. The individuals who encouraged the initiative are hoping a
specific macro factor will support cooperation among the member countries.
Which regional market zone force does this describe?
Cultural similarities
Geographic proximity
Political climate
Economic environment
No direct foreign marketing - Answers - The marketing director of a company decides
to distribute a product internationally, but the advertisement will only occur domestically.
The sales will occur through a major online retail company.
After two months of continued sales, the marketing director notices that 10% of the
orders are international orders.
Which global marketing strategy is the marketing director using?
None
Global decisional marketing
No direct foreign marketing
International marketingMinimal direct foreign marketing
- Answers - Which task should a rental car company experiencing technical glitches in
its computer system employ a SWOT analysis to accomplish?
, Prioritize IT tasks
Identify concrete solutions to deal with the problem
Identify potential hacking threats
Identify concrete strategies to compete with rivals in the industry
Strategic - Answers - An organic dairy company's marketing plan states that the
company seeks to target an older customer base.
At which planning level has the statement been written?
Basic
Dynamic
Tactical
Strategic
Form - Answers - Which type of marketing utility is demonstrated by a computer
manufacturer offering customers a wide range of tablet products?
Time
Form
Ownership
Place
Competition in the industry - Answers - A beverage manufacturer is the industry
leader, but in the past year it lost 3% of its market share. It launches a promotional
contest to regain customers.
Which of Porter's five forces is this an example of?
Threat of substitute products
Competition in the industry
Power of customers
Power of suppliers
- Answers - A beverage manufacturer with a small share of the market cuts prices on
all products by 15%.
Which of Porter's five forces is this an example of?
Power of customers
Competition in the industry
Threat of substitute products
Power of suppliers
Potential of new entrants in the industry - Answers - An organic cosmetics company's
patent on one of its top-selling products is about to expire, and competitors will now be
able to use the same formula in their own products.
Which of Porter's five forces is this an example of?
