D174 WGU PRE-ASSESSMENT QUESTIONS &
ANSWERS
What is one of the seven ps of marketing?
A) price
B) perfection
C) program
D) potential - answers - a) price
A luxury goods manufacturer intentionally uses low-quality materials in its merchandise.
Which element of the marketing mix is affected by this?
A) place
B) price
C) product
D) promotion - answers - c) product
What are two examples of unethical practices with respect to pricing? Choose two.
A) basing prices on demand rather than quality
B) raising prices as demand for a product grows
C) setting prices above that of market equilibrium
D) implementing the use of price-fixing
E) using price discrimination for different market segments
F) advertising prices that do not include taxes and fees term-3 - answers - d)
implementing the use of price-fixing
E) using price discrimination for different market segments
Which element of the marketing mix is demonstrated by a national retailer offering deep
discounts? - answers - price
A brick-and-mortar drug store wants to make its services easier to access, so it offers
customers the ability to pick up prescriptions through a drive-through. This convenient
pickup feature has attracted new customers and generated more revenue. Which
element of the marketing mix affects this strategy? - answers - place
What does inbound logisitics refer to in porter's value chain concept? - answers - how
raw materials are sourced for production
What characterizes an analyzer, according to miles and snow's strategy types? -
answers - imitation of success of other organizations
Which classes represent two of the major types of utility? Choose two.
, A) place
B) size
C) fit
D) accessbility
E) quality
F) time - answers - a) place
F) time
A university is using swot analysis in its startegic planning with the goal of addressing
an anticipated decrease in birth rate within the applicant pool. Which element of swot
has the university identified?
A) stregnths
B) weaknesses
C) opportunities
D) threats - answers - d) threats
A company is performing a porter's five forces analysis to understand which factors
could increase compeitive intensity in the marketplace. Which element will be evaluated
during this process?
A) internal factors
B) potential entrants
C) sociocultural trends
D) economic environment - answers - b) potential entrants
Which action would a company be taking by letting a product go that is considered to be
a dog in the bcg growth-share matrix?
A) selling or liquidating the product to reinvest resources in other opportunities
B) investing in the product to maintain its current market share
C) investing in the product to grow its share
D) milking the products to generate short-term cash flow to reinvest - answers - a)
selling or liquidating the product to reinvest resources in other opportunities
A real estate agent just recently obtained her license. Which take should she use a swot
analysis to accomplish?
A) service
B) marketing
C) logistics
D) operations - answers - b) marketing
A new business would like to promote its offerings through a variety of media platforms.
Which activity in porter's value chain is the focus of this company?
ANSWERS
What is one of the seven ps of marketing?
A) price
B) perfection
C) program
D) potential - answers - a) price
A luxury goods manufacturer intentionally uses low-quality materials in its merchandise.
Which element of the marketing mix is affected by this?
A) place
B) price
C) product
D) promotion - answers - c) product
What are two examples of unethical practices with respect to pricing? Choose two.
A) basing prices on demand rather than quality
B) raising prices as demand for a product grows
C) setting prices above that of market equilibrium
D) implementing the use of price-fixing
E) using price discrimination for different market segments
F) advertising prices that do not include taxes and fees term-3 - answers - d)
implementing the use of price-fixing
E) using price discrimination for different market segments
Which element of the marketing mix is demonstrated by a national retailer offering deep
discounts? - answers - price
A brick-and-mortar drug store wants to make its services easier to access, so it offers
customers the ability to pick up prescriptions through a drive-through. This convenient
pickup feature has attracted new customers and generated more revenue. Which
element of the marketing mix affects this strategy? - answers - place
What does inbound logisitics refer to in porter's value chain concept? - answers - how
raw materials are sourced for production
What characterizes an analyzer, according to miles and snow's strategy types? -
answers - imitation of success of other organizations
Which classes represent two of the major types of utility? Choose two.
, A) place
B) size
C) fit
D) accessbility
E) quality
F) time - answers - a) place
F) time
A university is using swot analysis in its startegic planning with the goal of addressing
an anticipated decrease in birth rate within the applicant pool. Which element of swot
has the university identified?
A) stregnths
B) weaknesses
C) opportunities
D) threats - answers - d) threats
A company is performing a porter's five forces analysis to understand which factors
could increase compeitive intensity in the marketplace. Which element will be evaluated
during this process?
A) internal factors
B) potential entrants
C) sociocultural trends
D) economic environment - answers - b) potential entrants
Which action would a company be taking by letting a product go that is considered to be
a dog in the bcg growth-share matrix?
A) selling or liquidating the product to reinvest resources in other opportunities
B) investing in the product to maintain its current market share
C) investing in the product to grow its share
D) milking the products to generate short-term cash flow to reinvest - answers - a)
selling or liquidating the product to reinvest resources in other opportunities
A real estate agent just recently obtained her license. Which take should she use a swot
analysis to accomplish?
A) service
B) marketing
C) logistics
D) operations - answers - b) marketing
A new business would like to promote its offerings through a variety of media platforms.
Which activity in porter's value chain is the focus of this company?
