WGU D174 PA QUESTIONS AND ANSWERS
What is one of the 7 Ps of marketing
Perfection
Potential
Price
Program - Answers - Price
A luxury goods manufacturer intentionally uses low quality materials in its merchandise.
Which element of the marketing mix is affected by this?
Price
Place
Promotion
Product - Answers - Product
What are two examples of unethical practices with respect to pricing?
-Implementing the use of price fixing
-Setting prices above that of matter equilibrium
-Raising prices as demand for a product grows
-Advertising prices that do not include taxes and fees
-Using price discrimination for different market segments - Answers - Price fixing
Price discrimination
A university is using SWOT analysis in its strategic planning with the goal of addressing
an anticipated decrease in birth rate within the applicant pool. Which element of SWOT
has the university identified?
Opportunities
Threats
Strengths
Weaknesses - Answers - Threats
A company is performing a Porters 5 forces analysis to understand which factors could
increase competitive intensity in the marketplace. Which element will be evaluated
during this process?
Potential entrants
Economic environment
Internal factors
Sociocultural trends - Answers - Potential entrants
Which action would a company be taking by letting a product go that is considered to be
a dog in the BCG growth-share matrix?
, -Investing in the product to maintain its current market share
-Investing in the product to grow its share
-Selling or liquidating the product to reinvest resources in other opportunities
-Milking the product to generate short term cash flow to reinvest - Answers - -Selling or
liquidating the product to reinvest resources in other opportunities
A new business would like to promote its offerings through a variety of media platforms.
Which activity in Porters value chain is the focus of this company?
Service
Logistics
Marketing
Operations - Answers - Marketing
A real estate agent just recently obtained her license. Which task should she use a
SWOT analysis to accomplish?
-Prioritize advertisng tasks
-Generating alternative marketing tactics
-Identifying concrete strategies to compete with rivals in the industry
-Identify potental clients - Answers - -Identifying concrete strategies to compete with
rivals in the industry
What is a characteristic of companies with no direct foreign marketing?
-Growth strategy with a light focus on the global market
-Business with international customers through intermediairies
-International business limited to licensing or franchising
-Business unit dedicated to growth in international markets - Answers - -Growth
strategy with a light focus on the global market
Which two phrases represent ways in which emerging markets are different from
developed markets? (Choose two)
More innovative
Weaker infrastructures
Higher rate of growth
Less volatile
Willing to pay higher prices
Greater focus on product quality - Answers - More innovative and Higher rate of
growth
What is one of the key areas of expansion of NAFTA included in the USMCA?
Materials sourcing
What is one of the 7 Ps of marketing
Perfection
Potential
Price
Program - Answers - Price
A luxury goods manufacturer intentionally uses low quality materials in its merchandise.
Which element of the marketing mix is affected by this?
Price
Place
Promotion
Product - Answers - Product
What are two examples of unethical practices with respect to pricing?
-Implementing the use of price fixing
-Setting prices above that of matter equilibrium
-Raising prices as demand for a product grows
-Advertising prices that do not include taxes and fees
-Using price discrimination for different market segments - Answers - Price fixing
Price discrimination
A university is using SWOT analysis in its strategic planning with the goal of addressing
an anticipated decrease in birth rate within the applicant pool. Which element of SWOT
has the university identified?
Opportunities
Threats
Strengths
Weaknesses - Answers - Threats
A company is performing a Porters 5 forces analysis to understand which factors could
increase competitive intensity in the marketplace. Which element will be evaluated
during this process?
Potential entrants
Economic environment
Internal factors
Sociocultural trends - Answers - Potential entrants
Which action would a company be taking by letting a product go that is considered to be
a dog in the BCG growth-share matrix?
, -Investing in the product to maintain its current market share
-Investing in the product to grow its share
-Selling or liquidating the product to reinvest resources in other opportunities
-Milking the product to generate short term cash flow to reinvest - Answers - -Selling or
liquidating the product to reinvest resources in other opportunities
A new business would like to promote its offerings through a variety of media platforms.
Which activity in Porters value chain is the focus of this company?
Service
Logistics
Marketing
Operations - Answers - Marketing
A real estate agent just recently obtained her license. Which task should she use a
SWOT analysis to accomplish?
-Prioritize advertisng tasks
-Generating alternative marketing tactics
-Identifying concrete strategies to compete with rivals in the industry
-Identify potental clients - Answers - -Identifying concrete strategies to compete with
rivals in the industry
What is a characteristic of companies with no direct foreign marketing?
-Growth strategy with a light focus on the global market
-Business with international customers through intermediairies
-International business limited to licensing or franchising
-Business unit dedicated to growth in international markets - Answers - -Growth
strategy with a light focus on the global market
Which two phrases represent ways in which emerging markets are different from
developed markets? (Choose two)
More innovative
Weaker infrastructures
Higher rate of growth
Less volatile
Willing to pay higher prices
Greater focus on product quality - Answers - More innovative and Higher rate of
growth
What is one of the key areas of expansion of NAFTA included in the USMCA?
Materials sourcing
