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SPMT 370 Waltemyer Unit 1 Test
2025 | Comprehensive Q&A For
Guaranteed pass
Marketing Implications - correct-answer-Repeat marketing communications,
Provide helpful and relevant info,
Reduce time pressure,
Reduce the time needed for purchase and/or learning about a product or service
Social influence - correct-answer-any person or group of people who have an
ability to impact your attitude, behaviors, values, interest, and decisions
(individuals, groups, social media, culture/society)
Individuals - correct-answer-significant others (family, friends, any other close
relationships)
reference group - correct-answer-a group of indiviuals who have a significant
relevance to a consumer and who have an impact on the consumers behavior
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Types of reference groups - correct-answer-Primary- group that includes members
who have frequent direct contact with one another
Secondary- the group to which a consumer belongs with less frequent contact and
weaker influence than that found in a primary group
Associative- a group to which a consumer currently belongs to
brand community - correct-answer-the group of consumers who develop
relationships based on shared interests or products usage
Aspirational - correct-answer-a group in which a consumer desires to become a
member
dissociative - correct-answer-a group in which a consumer does not want to
belong
Word of mouth - correct-answer-the information about products, services, and
experiences that are transmitted from person to person
SPMT 370 Waltemyer Unit 1 Test
2025 | Comprehensive Q&A For
Guaranteed pass
Marketing Implications - correct-answer-Repeat marketing communications,
Provide helpful and relevant info,
Reduce time pressure,
Reduce the time needed for purchase and/or learning about a product or service
Social influence - correct-answer-any person or group of people who have an
ability to impact your attitude, behaviors, values, interest, and decisions
(individuals, groups, social media, culture/society)
Individuals - correct-answer-significant others (family, friends, any other close
relationships)
reference group - correct-answer-a group of indiviuals who have a significant
relevance to a consumer and who have an impact on the consumers behavior
, 2|Page
Types of reference groups - correct-answer-Primary- group that includes members
who have frequent direct contact with one another
Secondary- the group to which a consumer belongs with less frequent contact and
weaker influence than that found in a primary group
Associative- a group to which a consumer currently belongs to
brand community - correct-answer-the group of consumers who develop
relationships based on shared interests or products usage
Aspirational - correct-answer-a group in which a consumer desires to become a
member
dissociative - correct-answer-a group in which a consumer does not want to
belong
Word of mouth - correct-answer-the information about products, services, and
experiences that are transmitted from person to person
