Exam (elaborations)
Advertising & IMC: Principles and Practice 11th Edition - Test Bank by Sandra Moriarty, Nancy Mitchell, Edith Dunlop
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Advertising & IMC Principles and Practice, 11e Sandra Moriarty Test Bank, Questions and Answers - All Chapters. Strategic Brand Communication Advertising Public Relations Action and Interaction: Direct Response and Promotions How Brand Communication Works Strategic Research Segmenting and Targeting the Audience Strategic Planning Creative Side Promotional Writing Direct Response Media Basics Paid Media Owned, Interactive, and Earned Media Media Planning and Negotiation IMC Management Evaluating IMC Effectiveness Social Impact, Responsibility, and Ethics: Is it Right?
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Advertising & IMC Principles And Practice
Course
Advertising & IMC Principles and Practice
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Written for
- Institution
- Advertising & IMC Principles and Practice
- Course
- Advertising & IMC Principles and Practice
Document information
- Uploaded on
- July 29, 2025
- Number of pages
- 1
- Written in
- 2024/2025
- Type
- Exam (elaborations)
- Contains
- Questions & answers
Subjects
- advertising
- marketing
- marketing principles
- marketing practice
- sandra moriarty
- exam prep
- practice questions
-
quiz bank
-
11th edition
-
integrated marketing communications
-
test bank
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