MAC Exam 1 Chapters 1 & 15
Questions And Answers15
mass media - ANSWERSthe entire array of organizations through which information is collected
and disseminated to the general public (radio, television)
Culture (Capital C) - ANSWERSThe best that humans can produce (Shakespeare, Hemenway,
Picasso)
culture (small c) - ANSWERSA process through which society struggles over competing values
where dominant norms are established and challenged.
symbol system - ANSWERSLanguage or nonverbal behavior (Stop lights, public signage, clothing)
Media - ANSWERSFrom latin- Medius means middle
point-to-point - ANSWERSA data transmission that involves one transmitter and one receiver.
(telegraph)
Masspersonal Communication - ANSWERSinteraction that crosses boundaries between mass
and interpersonal contexts (social media)
communication - ANSWERSThe creation of symbol systems that convey meaning
oral communication - ANSWERS50,000 years ago, speech was used to spread information.
Culture was created through the use of language.
, Who had the power during the era of oral communication? Why? - ANSWERSElders and poets
because they had most of the knowledge stored in their heads. For example, poets would have
stories like The Odyssey memorized.
written communication - ANSWERS6,000 years ago, written text began to emerge. It was time
consuming and expensive, so only the rich could read. Literacy was very low.
Cuneiform - ANSWERSthe world's first system of writing
Who had the power during the era of written communication? Why? - ANSWERSControl was
centralized in the hands of religious and political leaders. It allowed for large empires to exist for
the first time because rulers could send out information to a wider population.
__________ expanded during the era of written communication because debts and transactions
could be recorded - ANSWERSEconomies
Print Era - ANSWERS15th century, The invention of the Gutenberg Press allowed for information
to be produced at a much faster rate. Literacy increased because more people could afford
books.
Democratization - ANSWERSA process of transition as a country attempts to move from an
authoritarian form of government to a democratic one. During the print era, this type of
government grew. A middle class emerged and people became more individualistic.
Who had the power during the era of print communication? Why? - ANSWERSPower was
democratized, meaning that more power was given to the people because they no longer had
to rely on their leaders to give them information/opinions.
Questions And Answers15
mass media - ANSWERSthe entire array of organizations through which information is collected
and disseminated to the general public (radio, television)
Culture (Capital C) - ANSWERSThe best that humans can produce (Shakespeare, Hemenway,
Picasso)
culture (small c) - ANSWERSA process through which society struggles over competing values
where dominant norms are established and challenged.
symbol system - ANSWERSLanguage or nonverbal behavior (Stop lights, public signage, clothing)
Media - ANSWERSFrom latin- Medius means middle
point-to-point - ANSWERSA data transmission that involves one transmitter and one receiver.
(telegraph)
Masspersonal Communication - ANSWERSinteraction that crosses boundaries between mass
and interpersonal contexts (social media)
communication - ANSWERSThe creation of symbol systems that convey meaning
oral communication - ANSWERS50,000 years ago, speech was used to spread information.
Culture was created through the use of language.
, Who had the power during the era of oral communication? Why? - ANSWERSElders and poets
because they had most of the knowledge stored in their heads. For example, poets would have
stories like The Odyssey memorized.
written communication - ANSWERS6,000 years ago, written text began to emerge. It was time
consuming and expensive, so only the rich could read. Literacy was very low.
Cuneiform - ANSWERSthe world's first system of writing
Who had the power during the era of written communication? Why? - ANSWERSControl was
centralized in the hands of religious and political leaders. It allowed for large empires to exist for
the first time because rulers could send out information to a wider population.
__________ expanded during the era of written communication because debts and transactions
could be recorded - ANSWERSEconomies
Print Era - ANSWERS15th century, The invention of the Gutenberg Press allowed for information
to be produced at a much faster rate. Literacy increased because more people could afford
books.
Democratization - ANSWERSA process of transition as a country attempts to move from an
authoritarian form of government to a democratic one. During the print era, this type of
government grew. A middle class emerged and people became more individualistic.
Who had the power during the era of print communication? Why? - ANSWERSPower was
democratized, meaning that more power was given to the people because they no longer had
to rely on their leaders to give them information/opinions.
