portraying events beyond their obvious appearance by way of shot type, angle, or point of view -
AnswersLooking into an event means:
a means of communicating a message or story: film, web, radio, TV, mobile device - AnswersWhat is
meant by "medium"?
aesthetic context - AnswersAn optical illusion is an example of:
Yes, to a great extent. - AnswersAccording to communication theorist Marshall McLuhan (1964), does
the medium influence the shaping of the message?
false - AnswersT/F Applied aesthetics deals with focusing on the various theories of fine art.
an established code that dictates to some extent how you should feel about something. - AnswersTop-
down context deals with:
when we expose ourselves to messages that agree with our existing views. - AnswersSelective seeing is:
an inclusive term for all kinds of video productions, including television and computer images displayed
on a video screen. - AnswersVideo is defined as:
True - AnswersT/F t is important for those working in communication and media to develop heightened
awareness of the universal needs and desires of human beings and learn how to apply that knowledge
ethically and effectively.
False - AnswersT/F As creators of mass communication and media content, freedom of expression is
more important than concerning ourselves over ethics.
True - AnswersT/F An inductive approach would move from basic formal qualities of an event to the
general picture, that is, from specific parts and build up to a larger general picture.
True - AnswersT/F Media aesthetics are a powerful tool able to influence a viewer's emotions or
perceptions by deliberate applications of aesthetic principles in media.
True - AnswersT/F Consumers as well as producers of media content have a responsibility to learn as
much as possible about applied media aesthetics and its communicative power.
presenting a message that resembles our actual experiences of how the world looks and sounds to us. -
AnswersPhotographic realism refers to:
False - AnswersT/F Order and complexity are mutually exclusive.
True - AnswersT/F The term filming is often used to refer to a great variety of digital video capture,
regardless of whether it is for a brief television news story, blockbuster, or amateur video.
, True - AnswersT/F A deductive approach would move from photographic realism to the essential
qualities of the event, that is, from a larger general picture to specific parts.
cluster details - AnswersOne of the basic perceptual mechanisms designed to stabilize the environment
is to:
consciously interpreting what is seen based on our experience of how the world works. -
AnswersAssociative context refers to:
Context will always have some influence on our perceptions. - AnswersWhich statement best expresses
the influence of context on perception?
how we see an event - AnswersOuter orientation deals with:
soft lights or reflectors for both key and fill light, and a spot for back light - AnswersFlat lighting typically
uses:
False - AnswersT/F Our perceptions of space and time are hard-wired and not affected by the deliberate
manipulation of lighting.
False - AnswersT/F Shadows cannot tell us about clock time.
True - AnswersT/F Lighting is the deliberate manipulation of light and shadows for a specific
communication purpose.
An object-connected cast shadow is not permanently attached to its object. - AnswersWhich of the
following statements regarding attached and cast shadows is true?
by increasing contrast - AnswersHow can you increase the speed of falloff?
False - AnswersT/F Visible light makes up the entire electromagnetic spectrum.
True - AnswersT/F Falloff can be described as the speed with which lighted areas change into shadows.
dark background - AnswersWhich aesthetic element is normally present in low key lighting?
backdrop - AnswersA cyclorama is a type of:
changes in lighting that portend events - AnswersPredictive lighting refers to:
True - AnswersT/F Light is invisible, only perceived by us when it is reflected off of objects.
True - AnswersT/F White light results from a combination of light waves that are different colors.
by decreasing contrast - AnswersHow can you decrease the speed of falloff?
True - AnswersT/F An angled slice of light on the background can substitute for a cast shadow as a
timing indicator.