Introduction to Mass Communication (9th Edition) - by Stanley Baran - Complete Test Bank

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TEST BANK

Introduction to Mass Communication: Media Literacy and
Culture

by Stanley Baran
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9th Edition
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Chapter 1: Mass Communication, Culture, and
Media Literacy
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Test Questions

Multiple-Choice Questions
1. Communication is best defined as
a. the transmission of a message from a receiver to a source.
b. conversation between two or a few people.
c. the process of creating shared meaning.
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d. the product of large media industries.
Answer: c
Bloom’s level: Remember
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2. Feedback is
a. the response to a given communication.
b. distortion typically attributed to electronic equipment.
c. sometimes present in communication.
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d. rarely present in communication.
Answer: a
Bloom’s level: Remember

3. Communication between two or a few people is
a. mass communication.
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b. feedback.
c. interpersonal communication.
d. reciprocal communication.
Answer: c
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Bloom’s level: Remember

4. When messages are transformed into an understandable sign and symbol system by a
participant in the communication process, is said to have occurred.
a. noise
b. encoding
c. decoding
d. feedback
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Answer: b
Bloom’s level: Remember

5. When signs and symbols are interpreted by a participant in the communication process,
is said to have occurred.
a. noise
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b. encoding
c. decoding
d. feedback
Answer: c




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Bloom’s level: Remember

6. Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
c. decoding.
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d. feedback.
Answer: a
Bloom’s level: Remember

7. In communication, the means by which messages are carried is
a. the feedback loop.
b. encoding.
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c. decoding.
d. the medium.
Answer: d
Bloom’s level: Remember
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8. The process of creating shared meaning between the mass media and their audiences is
a. mass communication.
b. feedback.
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c. interpersonal communication.
d. encoding.
Answer: a
Bloom’s level: Remember

9. In mass communication, feedback is typically
a. instant and direct.
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b. quite powerful.
c. absent.
d. delayed and inferential.
Answer: d
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Bloom’s level: Understand

10. Large, hierarchically structured organizations are typical of
a. mass communication.
b. feedback.
c. interpersonal communication.
d. noise.
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Answer: a
Bloom’s level: Understand

11. Ongoing and reciprocal messages are characteristic of
a. mass communication.
b. feedback.
c. interpersonal communication.
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d. noise.
Answer: c
Bloom’s level: Understand




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12. “Communication is a symbolic process whereby reality is produced, maintained, repaired, and
transformed” is
a. the cultural definition of communication.
b. a sophisticated definition of feedback.
c. interpersonal communication when it works well.
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d. the biological definition of communication.
Answer: a
Blooms level: Remember

13. The communication scholar credited with developing the cultural definition of communication
is
a. James Carey.
b. Marshall McLuhan.
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c. Wilbur Schramm.
d. Harold Lasswell.
Answer: a
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Bloom’s level: Remember

14. Culture is
a. opera, theater, and symphonic music.
b. communication between two or a few people.
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c. the learned behavior of members of a given social group.
d. the improvement of public tastes.
Answer: c
Bloom’s level: Remember

15. The culture that seems to hold sway with the majority of a given people is the
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a. primary culture.
b. bounded culture.
c. dominant culture.
d. transformed culture.
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Answer: c
Bloom’s level: Remember

16. Groups with specific but not dominant cultures that exist as part of those larger cultures are
a. secondary cultures.
b. bounded cultures.
c. minority cultures.
d. transformed cultures.
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Answer: b
Bloom’s level: Remember

17. Culture is constructed and maintained
a. through the mass media.
b. through feedback.
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c. through encoding and decoding.
d. through communication.
Answer: d
Bloom’s level: Remember



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