2025/2026 TEST BANK FOR
ADVERTISING,
PROMOTION, AND
OTHER ASPECTS OF
INTEGRATED
MARKETING
COMMUNICATIONS,
10TH EDITION, J. CRAIG
ANDREWS, TERENCE A.
SHIM 1-97 questions
[Author name]
[COMPANY NAME]
,1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods.
a. True
b. False
ANṢWER True
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/22/2017 3:46 PM
2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success.
a. True
b. False
ANṢWER False
POINTS: 1
REFERENCES: Introduction
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/22/2017 3:46 PM
3. The three main stages through which an individual becomes an adopter of a new brand are the awareness, trier, and
repeater classes.
a. True
b. False
ANṢWER True
POINTS: 1
,REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/28/2017 9:57 AM
4. The first step in facilitating adoption is to make consumers aware of a new product's or service's existence.
a. True
b. False
ANṢWER True
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/28/2017 9:58 AM
5. The four variables that influence the awareness class include free samples, coupons, advertising, and price.
a. True
b. False
ANṢWER False
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/22/2017 3:46 PM
6. Distribution is one of the variables that influences the awareness class.
a. True
b. False
ANṢWER True
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 9-1 - Understand the magnitude of advertising and the percentage of sales revenue companies
invest in this marcom tool.
KEYWORDS: Remember
, DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/22/2017 3:46 PM
7. Free samples is one of the factors that influences the trier class.
a. True
b. False
ANṢWER False
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/28/2017 9:19 AM
8. Demographics, distribution, and price are the factors that affect the trier class.
a. True
b. False
ANṢWER False
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/28/2017 9:20 AM
9. Repeat purchasing is a function of advertising, coupons, distribution, and product satisfaction.
a. True
b. False
ANṢWER False
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/22/2017 3:46 PM
10. Consumer satisfaction is the major determinant of repeat purchasing.
a. True
b. False
ADVERTISING,
PROMOTION, AND
OTHER ASPECTS OF
INTEGRATED
MARKETING
COMMUNICATIONS,
10TH EDITION, J. CRAIG
ANDREWS, TERENCE A.
SHIM 1-97 questions
[Author name]
[COMPANY NAME]
,1. The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods.
a. True
b. False
ANṢWER True
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/22/2017 3:46 PM
2. Huge investments and concerted efforts to introduce new products and services almost always guarantee success.
a. True
b. False
ANṢWER False
POINTS: 1
REFERENCES: Introduction
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/22/2017 3:46 PM
3. The three main stages through which an individual becomes an adopter of a new brand are the awareness, trier, and
repeater classes.
a. True
b. False
ANṢWER True
POINTS: 1
,REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/28/2017 9:57 AM
4. The first step in facilitating adoption is to make consumers aware of a new product's or service's existence.
a. True
b. False
ANṢWER True
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/28/2017 9:58 AM
5. The four variables that influence the awareness class include free samples, coupons, advertising, and price.
a. True
b. False
ANṢWER False
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/22/2017 3:46 PM
6. Distribution is one of the variables that influences the awareness class.
a. True
b. False
ANṢWER True
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 9-1 - Understand the magnitude of advertising and the percentage of sales revenue companies
invest in this marcom tool.
KEYWORDS: Remember
, DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/22/2017 3:46 PM
7. Free samples is one of the factors that influences the trier class.
a. True
b. False
ANṢWER False
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/28/2017 9:19 AM
8. Demographics, distribution, and price are the factors that affect the trier class.
a. True
b. False
ANṢWER False
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/28/2017 9:20 AM
9. Repeat purchasing is a function of advertising, coupons, distribution, and product satisfaction.
a. True
b. False
ANṢWER False
POINTS: 1
REFERENCES: Marcom and Brand Adoption
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJECTIVES: 3-1 - Appreciate marcom’s role in facilitating the introduction of new brands.
KEYWORDS: Remember
DATE CREATED: 3/22/2017 3:46 PM
DATE MODIFIED: 3/22/2017 3:46 PM
10. Consumer satisfaction is the major determinant of repeat purchasing.
a. True
b. False
