C201 Business Acumen || Guaranteed Pass.
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? correct answers Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
correct answers Increased number of direct reports per manager
Which two key elements does an effective organization include? correct answers Human
interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? correct
answers It established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. correct
answers 1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3)
Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up
interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? correct answers
Achievement of company goals
Which step in the organizing process results in management group work activities into units
within the organization? correct answers Departmentalization
A high tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sits. Which type of competitive advantage is this company leveraging? correct
answers Customer loyalty
,Which marketing strategy is devoted to maintaining continuous bottom line prices than relying
on short term price cutting tactics such as cents off coupons, rebates, and special sales? correct
answers Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? correct answers When demand for the product is driven by the end
user
Which marketing tool is essential to building an effective relationship marketing campaign?
correct answers An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? correct answers Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers.
correct answers Target Market, Sales revenue goals, Plan implementation timeline (not on list,
marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers
correct answers Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers correct answers Buyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a purchase, a group or
committee often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to
create a competitive advantage? Choose 3 answers correct answers cultural homogeneity,
mobility of labor, local labor costs
, With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers. correct answers Consumable supplies, accessories to
primary products
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
the lotion as an insect repellent as well. In which three product life cycle extension strategies did
this company engage? Choose 3 answers correct answers Adding new users, finding new uses for
the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product recognition?
Choose 3 answers correct answers It conveys an image, it depicts trademark protection, it reflects
brand equity.
A customer has purchased a product twice and intends to do so again. Which stage of brand
loyalty is this customer in? correct answers Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of
a global package delivery service? correct answers retail
Which three tasks are key responsibilities of operations managers? Choose 3 answers correct
answers Planning the overall production process, implementing the production plan, determine
the best layout for the firm's facilities.
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers correct
answers A JIT system seeks to eliminate anything that does not add value in operations activities,
production using JIT reduces a firm's inventory costs.
Which aspect of operations management do the ISO 9000 Standards address? correct answers
Establishment of effective quality systems?
Which manufacturing model uses technology to produce small runs of customized products cost
effectively? correct answers Flexible
Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? correct answers Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
correct answers Increased number of direct reports per manager
Which two key elements does an effective organization include? correct answers Human
interaction, structure
Why does a line organizational structure function most effectively in a crisis situation? correct
answers It established a direct flow of authority
Number the seven steps in the recruiting and interviewing process from first to last. correct
answers 1) Define job requirements, 2) Contact and visit colleges for applicants/interns, 3)
Conduct employment tests, 4) Review resumes, 5) Conduct candidate interviews, 6) Follow up
interviews, 7) Hiring determination
Which primary driver does management use for an organization's structure? correct answers
Achievement of company goals
Which step in the organizing process results in management group work activities into units
within the organization? correct answers Departmentalization
A high tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sits. Which type of competitive advantage is this company leveraging? correct
answers Customer loyalty
,Which marketing strategy is devoted to maintaining continuous bottom line prices than relying
on short term price cutting tactics such as cents off coupons, rebates, and special sales? correct
answers Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product
better than a push strategy? correct answers When demand for the product is driven by the end
user
Which marketing tool is essential to building an effective relationship marketing campaign?
correct answers An affinity program
Which element of the promotional mix has the advantage of messaging that can be tailored for
each customer, but the disadvantage of a high cost per contact? correct answers Personal Selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers.
correct answers Target Market, Sales revenue goals, Plan implementation timeline (not on list,
marketing budget)
Which three characteristics are measured in demographic segmentation? Choose 3 answers
correct answers Race and ethnicity, Income, Household size
In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers correct answers Buyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a purchase, a group or
committee often makes decisions
Which three conditions, in a global selling environment, should a small company leverage to
create a competitive advantage? Choose 3 answers correct answers cultural homogeneity,
mobility of labor, local labor costs
, With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers. correct answers Consumable supplies, accessories to
primary products
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
the lotion as an insect repellent as well. In which three product life cycle extension strategies did
this company engage? Choose 3 answers correct answers Adding new users, finding new uses for
the product, increasing frequency of use.
What are three ways that an effective brand name can influence consumer product recognition?
Choose 3 answers correct answers It conveys an image, it depicts trademark protection, it reflects
brand equity.
A customer has purchased a product twice and intends to do so again. Which stage of brand
loyalty is this customer in? correct answers Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of
a global package delivery service? correct answers retail
Which three tasks are key responsibilities of operations managers? Choose 3 answers correct
answers Planning the overall production process, implementing the production plan, determine
the best layout for the firm's facilities.
Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers correct
answers A JIT system seeks to eliminate anything that does not add value in operations activities,
production using JIT reduces a firm's inventory costs.
Which aspect of operations management do the ISO 9000 Standards address? correct answers
Establishment of effective quality systems?
Which manufacturing model uses technology to produce small runs of customized products cost
effectively? correct answers Flexible
