Page |1
Digital Marketing Terms Questions and
Correct Answers/ Latest Update / Already
Graded
301 Redirect
Ans: A method of redirecting a visitor from one web page to
another web page. This type of redirect is to be used for
permanent redirects (example: you own websiteA.com and
websiteB.com but you only want one website. You would 301
redirect all of the traffic from websiteB.com to websiteA.com
so that all visitors end up on websiteA.com)
302 Redirect
Ans: A method of redirecting a visitor from one page to
another web page, used for temporary situations only. For
permanent redirects, instead use a 301.
404 Error
Ans: The error message that appears when a visitor tries to go
to a web page that does not exist.
Ad Extensions
All rights reserved © 2025/ 2026 |
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Ans: Additional pieces of information that can be added to
Google Adwords ads, including reviews, address, pricing,
callouts, app downloads, sitelinks, and click -to-call. Ad
extensions help advertisers create richer, more informative ads
that take up more on-page real estate, which generally lead to
higher Click Through Rates.
Ad Manager Account
Ans: An advertising account on Facebook that allows you to
run ads on the Facebook Ad Network.
Ad Network
Ans: A grouping of websites or digital properties (like apps)
where ads can appear. For example, Google has 2 ad networks:
the search network (text ads that appear in search results) and
the display network (image ads that appear on millions of
websites that have partnered with Google).
Adwords (Google Adwords)
Ans: A Google owned program that is used by advertisers to
place ads on Google search results pages, on Youtube, and on
Google ad network sites. Adwords is the primary platform for
PPC advertising.
All rights reserved © 2025/ 2026 |
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Alt Text (or Alternative Text)
Ans: An attribute added to HTML code for images, used to
provide vision impaired website visitors with information about
the contents of a picture. Best practice dictates that all images
on a website should have alt text, and that the text should be
descriptive of the image.
Analytics (or Google Analytics)
Ans: A Google platform that allows webmasters to collect
statistics and data about website visitors. Google Analytics
(sometimes abbreviated as GA) allows webmasters to see
where web traffic comes from and how visitors behave once on
the site.
Anchor Text
Ans: The clickable words in a hyperlink. In SEO, anchor text is a
ranking signal to Google, as it provides context about the
destination site. For example, if many websites link to one
particular website using the anchor text "free stock photos",
Google uses that information to understand the destination site
is likely a resource with free stock photos. Theoretically, that
could help the stock photos website rank in Google for
keywords related to stock photography.
All rights reserved © 2025/ 2026 |
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Adsense (Google Adsense)
Ans: A Google platform that allows websites to earn money by
publishing Google network ads on their website.
Algorithm
Ans: A process or set of rules that computers follow to perform
a task. In digital marketing, algorithm usually refers the the
sets of processes Google uses to order and rank websites in
search results. The SEO industry gives various Google
algorithms their own nicknames like Penguin (which analyzes
the quality of links pointing to a website) and Panda (which
assesses the quality of the content on a website). The main
ranking algorithm is SEO is referred to as "The core algorithm".
Algorithm Update
Ans: A change made to a Google algorithm. Updates typically
affect the rankings of websites. Google makes hundreds of
adjustments to their algorithms throughout the year, as well as
several major updates each year.
Alexa (Amazon Alexa)
All rights reserved © 2025/ 2026 |
Digital Marketing Terms Questions and
Correct Answers/ Latest Update / Already
Graded
301 Redirect
Ans: A method of redirecting a visitor from one web page to
another web page. This type of redirect is to be used for
permanent redirects (example: you own websiteA.com and
websiteB.com but you only want one website. You would 301
redirect all of the traffic from websiteB.com to websiteA.com
so that all visitors end up on websiteA.com)
302 Redirect
Ans: A method of redirecting a visitor from one page to
another web page, used for temporary situations only. For
permanent redirects, instead use a 301.
404 Error
Ans: The error message that appears when a visitor tries to go
to a web page that does not exist.
Ad Extensions
All rights reserved © 2025/ 2026 |
, Page |2
Ans: Additional pieces of information that can be added to
Google Adwords ads, including reviews, address, pricing,
callouts, app downloads, sitelinks, and click -to-call. Ad
extensions help advertisers create richer, more informative ads
that take up more on-page real estate, which generally lead to
higher Click Through Rates.
Ad Manager Account
Ans: An advertising account on Facebook that allows you to
run ads on the Facebook Ad Network.
Ad Network
Ans: A grouping of websites or digital properties (like apps)
where ads can appear. For example, Google has 2 ad networks:
the search network (text ads that appear in search results) and
the display network (image ads that appear on millions of
websites that have partnered with Google).
Adwords (Google Adwords)
Ans: A Google owned program that is used by advertisers to
place ads on Google search results pages, on Youtube, and on
Google ad network sites. Adwords is the primary platform for
PPC advertising.
All rights reserved © 2025/ 2026 |
, Page |3
Alt Text (or Alternative Text)
Ans: An attribute added to HTML code for images, used to
provide vision impaired website visitors with information about
the contents of a picture. Best practice dictates that all images
on a website should have alt text, and that the text should be
descriptive of the image.
Analytics (or Google Analytics)
Ans: A Google platform that allows webmasters to collect
statistics and data about website visitors. Google Analytics
(sometimes abbreviated as GA) allows webmasters to see
where web traffic comes from and how visitors behave once on
the site.
Anchor Text
Ans: The clickable words in a hyperlink. In SEO, anchor text is a
ranking signal to Google, as it provides context about the
destination site. For example, if many websites link to one
particular website using the anchor text "free stock photos",
Google uses that information to understand the destination site
is likely a resource with free stock photos. Theoretically, that
could help the stock photos website rank in Google for
keywords related to stock photography.
All rights reserved © 2025/ 2026 |
, Page |4
Adsense (Google Adsense)
Ans: A Google platform that allows websites to earn money by
publishing Google network ads on their website.
Algorithm
Ans: A process or set of rules that computers follow to perform
a task. In digital marketing, algorithm usually refers the the
sets of processes Google uses to order and rank websites in
search results. The SEO industry gives various Google
algorithms their own nicknames like Penguin (which analyzes
the quality of links pointing to a website) and Panda (which
assesses the quality of the content on a website). The main
ranking algorithm is SEO is referred to as "The core algorithm".
Algorithm Update
Ans: A change made to a Google algorithm. Updates typically
affect the rankings of websites. Google makes hundreds of
adjustments to their algorithms throughout the year, as well as
several major updates each year.
Alexa (Amazon Alexa)
All rights reserved © 2025/ 2026 |
